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Country Report

Oral Care in

Oral Care in the United Arab Emirates

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers maintain their purchasing habits regarding oral health

Awareness of the importance of brushing your teeth is well ingrained among those living in the United Arab Emirates, resulting in strong sales of mouthwashes and dental floss. Whilst brushing your teeth twice a day is an already established routine amongst most consumers, the awareness of further routines, such as flossing and using mouthwash on a regular basis, continues to rise.

Further scope for product innovation within oral care

International brands brought the next level of oral care products into the United Arab Emirates from their global portfolios towards the end of the review period. These included toothpastes such as Sensodyne’s Advanced Repair & Protect with Novamin, which has “a unique and clinically proven concentrated calcium formula that helps repair vulnerable areas with natural building blocks”, and also Unilever Gulf’s Zendium, which contains proteins and enzymes that empower the mouth’s natural defences to give it 60% extra power to fight cavities, sensitivity and gum problems.

A wider variety of products becomes available

In 2017, there was an increased variety of manual toothbrushes available, especially from competitively priced private label lines such as that from Boots and other pharmacies. During the forecast period, innovative products will continue to become available as economic recovery takes place.

COMPETITIVE LANDSCAPE

Colgate-Palmolive (Gulf States) and Procter & Gamble Gulf lead within oral care

GlaxoSmithKline ranks third

Multinational companies dominate oral care

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Samples

Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in United Arab Emirates?
What are the major brands in United Arab Emirates?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Consumers maintain their purchasing habits regarding oral health

Further scope for product innovation within oral care

A wider variety of products becomes available

COMPETITIVE LANDSCAPE

Colgate-Palmolive (Gulf States) and Procter & Gamble Gulf lead within oral care

GlaxoSmithKline ranks third

Multinational companies dominate oral care

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2012-2017
Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 3 Sales of Toothbrushes by Category: Value 2012-2017
Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 9 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 10 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 12 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Beauty and Personal Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care has a sluggish year in 2017

Availability of organic, natural ingredients and free-from products increases

Sales in the United Arab Emirates dominated by international players

The popularity of social media influencers increases, with paid influencers needing a government licence beginning in 2018

While uncertainty persists, stability is expected in a more mature market during the forecast period

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Oral Care in the United Arab Emirates

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Executive Summary

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PROSPECTS

Consumers maintain their purchasing habits regarding oral health

Further scope for product innovation within oral care

A wider variety of products becomes available

COMPETITIVE LANDSCAPE

Colgate-Palmolive (Gulf States) and Procter & Gamble Gulf lead within oral care

GlaxoSmithKline ranks third

Multinational companies dominate oral care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Oral Care in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Consumers maintain their purchasing habits regarding oral health

Further scope for product innovation within oral care

A wider variety of products becomes available

COMPETITIVE LANDSCAPE

Colgate-Palmolive (Gulf States) and Procter & Gamble Gulf lead within oral care

GlaxoSmithKline ranks third

Multinational companies dominate oral care

CATEGORY DATA

Beauty and Personal Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care has a sluggish year in 2017

Availability of organic, natural ingredients and free-from products increases

Sales in the United Arab Emirates dominated by international players

The popularity of social media influencers increases, with paid influencers needing a government licence beginning in 2018

While uncertainty persists, stability is expected in a more mature market during the forecast period

MARKET DATA

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