With heightened consumer awareness post-pandemic, oral care is projected to grow in both retail volume and value terms (at constant 2022 prices) over the forecast period. Indeed, consumers are increasingly aware of the connection between oral health and overall health, leading to growing demand for products that promote oral health.
Despite the growing importance of environmental awareness in the United Arab Emirates, local oral care has yet to fully tap into the potential of recyclable products. Attention is increasingly being paid to packaging, ingredients, and formulations, but sustainability remains an underdeveloped area in the category.
VIVA, a discounter chain, which entered the United Arab Emirates with outlets in Dubai, Sharjah, and Ajman, offers a wide range of products, including fresh food and personal care items, at prices that are typically 30-45% lower than in average supermarkets. The retail chain has rapidly expanded since its launch in 2018, with 49 outlets now operating in the United Arab Emirates, which are mostly located in busy residential communities.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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