The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJun 2019
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Dubai has been dubbed a beauty mecca, for its international reputation as a place where external appearance is prized; this ethos certainly translates into the desire for a cosmetically pleasing smile. Whilst this helps fuel the growth of oral care products such as teeth whiteners or brighteners, there is also a tandem industry of professional whitening, veneers and invisible braces, which competes with this category for consumers’ resources.
Toothpaste remained the most popular oral care product in 2018. Higher-priced toothpaste is winning.
Brushing teeth is part of Arabic culture – miswak, the first toothbrush in history – originated in Arabia. Mouthwashes/dental rinses and dental floss are seen as secondary products, and not as oral care essentials.
Oral care is dominated by multinationals, due to their well-established brand presence and strength in research and development. The leaders in 2018 remained Colgate-Palmolive (Gulf States), Procter & Gamble Gulf, GlaxoSmithKline, Unilever Gulf and Johnson & Johnson Middle East; which together accounted for more than three quarters of value sales.
A casual observer in the numerous hypermarkets and supermarkets in the United Arab Emirates can witness rows upon rows of different oral care products in different price segments and offering different innovations. Sales of power toothbrushes are on the rise, as well as new kinds of toothbrushes, toothpaste, dental floss and mouthwashes/dental rinses.
Health consciousness continues to rise in the United Arab Emirates, as more people, especially millennials, are looking for products that are positioned as increasing their wellbeing. Traditionally, such products were exclusively the realm of premium offerings, but hypermarkets are continuing to address consumer demand by offering more choice, with a wider range of prices and product types to meet the oral care demands of all consumer groups.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Oral Care industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
The Oral Care in United Arab Emirates market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.