Toothpaste is by far the largest category within oral care but it continued to see declining sales in retail volume terms in 2021. This was largely due to consumers reducing their usage of toothpaste to minimal levels to save money.
While sales of toothpaste suffered during 2020 and 2021, the COVID-19 pandemic did have a positive impact on sales of some other oral care products. For instance, with consumers becoming more hygiene conscious during 2020 and 2021 this boosted demand for categories such as dental floss and mouthwashes/dental rinses.
Colgate-Palmolive remains the dominant player in oral care in Uruguay. This is due to the widespread popularity of its Colgate brand and the availability of its products in almost all stores (both modern and traditional channels) in Uruguay.
Increased oral hygiene awareness is here to stay with this being likely to favour sales of oral care products over the forecast period. Consumers are now more aware than ever about the benefits of oral hygiene, with this being likely to continue driving demand for less developed categories such as dental floss and mouthwashes/dental rinses.
Consumer price-sensitivity remains high in 2022 because of rising inflation rates and job and wage insecurity. As a result, multinationals will likely continue offering discounts and promotions to boost sales of oral care products, at least until the economic situation starts to stabilise.
Sales of power toothbrushes are still insignificant in Uruguay with this remaining a niche area. However, as consumer purchasing power starts to recover, power toothbrushes could have opportunities for growth due to consumers becoming more aware about the benefits of good oral hygiene.
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This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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