The Peruvian market is led by retail brands, with Colgate-Palmolive being the undisputed leader, followed by multinational Procter & Gamble and local company Alicorp.
As Peruvians resume their normal lives and the pandemic continues to abate, the oral care category will continue to grow over the forecast period. Moreover, according to the Ministry of Health, there is an 85% national prevalence of dental caries, which will continue to reduce the consumer base for oral care.
There has been a global increase in awareness around issues relating to the environment and sustainability and this is likely to increasingly inform new product development within oral care. Several manufacturers have already introduced products into Peru that are made from natural ingredients.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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