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Country Report

Oral Care in

Oral Care in the United Kingdom

17 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Better oral health from a younger age and prevention reduce need for denture care

In the UK, public health campaigns and healthcare policies are encouraging consumers to take care of their oral health from a younger age. An NHS policy on the training and payment of dentists is set to impact British patients’ oral health.

Healthy lifestyles and consumer awareness foster sales of toothpaste

UK consumers are increasingly embracing a holistic approach to their health and wellbeing, which includes oral care in their daily routines. As a result, consumers are more willing to buy toothpaste and products with specific targeted effects for their teeth, rotating products according to their needs (whitening, cavities, fresh breath).

Despite category maturity, potential exists for new products

Despite the maturity of most categories in oral care, oral care remains directly related to consumers’ health and wellbeing. As a result, it offers opportunities for brands seeking to develop new products as consumers are ready to pay more for better results.

COMPETITIVE LANDSCAPE

Top players remain strong helped by new product development

Oral care remains dominated by top level players although their various growth performances have been mixed. Thanks to the release of a few product innovations, especially in toothpaste and its Sensodyne brand, GlaxoSmithKline remains the category leader.

Natural products and Indie brands

As oral health becomes an extension of beauty routines, similar patterns seen in cosmetics are now impacting oral care. For instance, the category has seen the emergence of smaller actors, traditionally present in skin care developing their own range of oral care as an extension to their portfolios.

Private label and discounters challenge traditional health and beauty retailers

Despite category premiumisation and the rise of natural products, private label is witnessing a good performance with increased shelf space. Boots, for instance, is expanding its own oral care range and offers good value for money products.

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Samples

Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in United Kingdom?
What are the major brands in United Kingdom?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Better oral health from a younger age and prevention reduce need for denture care

Healthy lifestyles and consumer awareness foster sales of toothpaste

Despite category maturity, potential exists for new products

COMPETITIVE LANDSCAPE

Top players remain strong helped by new product development

Natural products and Indie brands

Private label and discounters challenge traditional health and beauty retailers

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2012-2017
Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 3 Sales of Toothbrushes by Category: Value 2012-2017
Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 9 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 10 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 12 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Beauty and Personal Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Savvier and more adventurous consumers help to shape the beauty and personal care landscape

Premium beauty benefits from Brexit in the short term

Global players sustain their market lead

New product developments influenced by four main drivers

Despite Brexit uncertainty, abundant opportunities remain for beauty and personal care

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Oral Care in the United Kingdom

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Executive Summary

New Report Guarantee

PROSPECTS

Better oral health from a younger age and prevention reduce need for denture care

Healthy lifestyles and consumer awareness foster sales of toothpaste

Despite category maturity, potential exists for new products

COMPETITIVE LANDSCAPE

Top players remain strong helped by new product development

Natural products and Indie brands

Private label and discounters challenge traditional health and beauty retailers

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Oral Care in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Better oral health from a younger age and prevention reduce need for denture care

Healthy lifestyles and consumer awareness foster sales of toothpaste

Despite category maturity, potential exists for new products

COMPETITIVE LANDSCAPE

Top players remain strong helped by new product development

Natural products and Indie brands

Private label and discounters challenge traditional health and beauty retailers

CATEGORY DATA

Beauty and Personal Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Savvier and more adventurous consumers help to shape the beauty and personal care landscape

Premium beauty benefits from Brexit in the short term

Global players sustain their market lead

New product developments influenced by four main drivers

Despite Brexit uncertainty, abundant opportunities remain for beauty and personal care

MARKET DATA

SOURCES

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