On the back of post-pandemic heightened consumer awareness, oral care is expected to grow in the forecast period in both volume and current value terms. Toothpaste is expected to grow by both measures, as more consumers brush their teeth multiple times a day and favour high-quality products.
While oral care players are addressing the issues regarding the category’s immense impact on the environment, consumers are increasingly looking for green options aligned with their values. Innovation in both packaging and ingredients will focus on sustainable and natural products.
Historically in oral care, ingredient innovation has lagged behind other beauty and personal care categories, but recently the pace has changed, along with the cosmetic industry’s boom in the category and the rise in importance of social media. In recent years, various influencers and indie brands have launched their own oral care lines, growing especially amongst gen Z thanks to channels such as TikTok pushing products with unusual ingredients, bold packaging, and updated claims.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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