Oral care was less affected by the pandemic, as consumers consider it an essential product. In 2021, value and volume sales were nearly on par with 2020.
Global player Colgate-Palmolive continued to dominate oral care in Costa Rica in value terms in 2021. It was followed at a distance by fellow multinationals Procter & Gamble Interamericas de Costa Rica, Unilever de Centroamérica and Johnson & Johnson de Costa Rica.
There was increased product differentiation within toothbrushes and increasing options for environmentally-conscious consumers. For instance, Colgate-Palmolive offers the bamboo charcoal toothbrush, which is made with 100% natural, biodegradable bamboo and is free from plastic packaging.
Oral care will register muted constant value over the forecast period in what is a mature product area. More specialised, niche products will register higher growth.
Oral care is a product area where consumers feel like they need to trust the brand they are using. Unlike other products such as soap, where consumers are open to trying new brands, consumers are hesitant to try new brands within oral care.
Rising health and image-consciousness are likely to be particularly influential in strengthening consumer interest in more sophisticated products offering superior efficacy and added-value benefits.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Oral Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!