Before the pandemic, electric toothbrushes, both for adults and children, were more widely available in Costa Rica. In 2022, however, product availability has been severely impacted by container delays and retailers reducing their number of SKUs in order to improve logistics.
Oral-B and Colgate frequently bundle their toothbrushes in packs of two and three. As consumers are looking to make savings, and brands are seeking to grow their share, this trend is expected to continue over the forecast period.
While price-sensitivity is impacting brand loyalty, few trade downs are expected in toothpaste over the forecast period beyond consumers switching between Oral-B and Colgate depending on which brand has the lowest price. Toothpaste is a product where consumers trust the brand name, and smaller, lesser-known brands are expected to continue to struggle going forward.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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