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Country Report

Oral Care in

Oral Care in Costa Rica

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Slow growth for oral care in 2020 as consumers purchase fewer added value products to save money

Oral care is saw some current value growth in Costa Rica in 2020. Although the rate of growth was lower than that seen previously in the review period, these products are considered essential for maintaining hygiene, and consumers continued to purchase them throughout the pandemic.

Private label remains niche in oral care as consumers stick with well-known brands

Despite its affordability, private label oral care sales continued to be small in Costa Rica in 2020, as local consumers prefer to stick with well-known brands they know and trust. Growth in the category was distributed between Colgate and Oral-B.

Multinationals maintain their dominance despite challenge from specialist brands

Global player Colgate-Palmolive continued to dominate oral care in Costa Rica in value terms in 2020. It was followed at a distance by fellow multinationals Procter & Gamble Interamericas de Costa Rica, Unilever de Centroamérica and Johnson & Johnson de Costa Rica.

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Samples

Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in Costa Rica?
What are the major brands in Costa Rica?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in Costa Rica - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Slow growth for oral care in 2020 as consumers purchase fewer added value products to save money

Private label remains niche in oral care as consumers stick with well-known brands

Multinationals maintain their dominance despite challenge from specialist brands

RECOVERY AND OPPORTUNITIES

Oral care will see slower retail value and volume growth over the forecast period than during the review period

Innovation in oral care will target higher income, curious local consumers

Scope for growth in battery toothbrushes as oral hygiene concerns become ubiquitous

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2015-2020
Table 2 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 3 Sales of Toothbrushes by Category: Value 2015-2020
Table 4 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 6 NBO Company Shares of Oral Care: % Value 2016-2020
Table 7 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 8 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 10 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Beauty and Personal Care in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Oral Care in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Slow growth for oral care in 2020 as consumers purchase fewer added value products to save money

Private label remains niche in oral care as consumers stick with well-known brands

Multinationals maintain their dominance despite challenge from specialist brands

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Oral Care in Costa Rica - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Slow growth for oral care in 2020 as consumers purchase fewer added value products to save money

Private label remains niche in oral care as consumers stick with well-known brands

Multinationals maintain their dominance despite challenge from specialist brands

RECOVERY AND OPPORTUNITIES

Oral care will see slower retail value and volume growth over the forecast period than during the review period

Innovation in oral care will target higher income, curious local consumers

Scope for growth in battery toothbrushes as oral hygiene concerns become ubiquitous

CATEGORY DATA

Beauty and Personal Care in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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