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Country Report

Oral Care in

Oral Care in Costa Rica

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Additional levels of specialisation continue boosting oral care sales during 2017

Further levels of segmentation continued to characterise oral care development in Costa Rica during 2017, as specialised brands (such as the Spanish toothbrush brand Pierrot) and homeopathic products (such as the Bulgarian toothpaste and mouthwash brand Bilka) continued finding room to target more-specific groups of consumers interested in such added-value lines. Besides finding room for such types of high-end products, major brands such as Colgate and Oral-B continued to unfold additional levels of innovation and segmentation, targeting mostly whitening oral care lines that cover all oral care categories, including dental floss.

Complete oral care lines continue promoting sales of complementary products, such as mouthwashes

Despite not reaching the position of staple products, the development of complete healthcare lines (including toothpaste, toothbrush, dental floss and mouthwash) continued to boost sales of less-essential product types, particularly in the case of mouthwashes. There was the promise of providing more-efficient results when using mouthwashes along with their corresponding toothpaste, which continued to boost the comparatively smaller sales base of mouthwashes.

More-natural formulations will continue to have good development opportunities over the forecast period

As local millennials continue to increase their relevance within the sales dynamics of major product types, it is anticipated that their health and wellness concerns will provide additional development opportunities for more-natural options over the forecast period. Homeopathic brands capable of offering high-quality products (free of fluoride and other chemicals), as well as plant-based and more-natural whitening alternatives (based on activated charcoal or baking soda formulations), are anticipated to continue gaining momentum by focusing on younger upper-income consumers and children.

COMPETITIVE LANDSCAPE

International players continue to lead oral care in Costa Rica

Colgate-Palmolive and Procter & Gamble Interamericas de Costa Rica maintained their dominance of oral care in 2017, benefiting from strong product awareness (brands Colgate and Oral-B) and from the capacity to provide broad levels of segmentation to reach all types of consumers. These global brands are available throughout most modern and traditional grocery retailers in Costa Rica, offering all types of oral care products.

Walmart’s private label line competes strongly

As products became more specialised, major manufacturers continued to focus on developing additional levels of segmentation and sophistication, particularly within toothpaste where higher-end whitening and gum care options continued gaining momentum across a larger base of mid and upper-income consumers. On the other hand (unless consumers are diagnosed with specific conditions), the offers of toothbrushes, dental floss and mouthwashes were becoming more standardised and generic, often competing through pricing and availability.

Further specialisation will continue to characterise oral care over the forecast period

As local consumers become more aware of the importance of having proper oral care to support their overall health and wellness, it is anticipated that further levels of specialisation will continue to characterise the development of new products within oral care over the forecast period. While teeth-whitening claims are expected to continue attracting younger consumers, gum health products are anticipated to gain further relevance, focusing more on the functional details of proper oral health rather than just appearance.

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Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in Costa Rica?
What are the major brands in Costa Rica?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Additional levels of specialisation continue boosting oral care sales during 2017

Complete oral care lines continue promoting sales of complementary products, such as mouthwashes

More-natural formulations will continue to have good development opportunities over the forecast period

COMPETITIVE LANDSCAPE

International players continue to lead oral care in Costa Rica

Walmart’s private label line competes strongly

Further specialisation will continue to characterise oral care over the forecast period

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2012-2017
Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 3 Sales of Toothbrushes by Category: Value 2012-2017
Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 8 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 10 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Beauty and Personal Care in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Further focus on specialisation and segmentation

Natural ingredients are the major trend within beauty and personal care in 2017

New and traditional players continue to focus on targeting mid-income consumers

Walmart’s private label line increases its presence across most categories, while the local player Bioland gains additional momentum through natural-based products

“Masstige” products focused on mid-income millennials are expected to gain momentum over the forecast period

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Oral Care in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Additional levels of specialisation continue boosting oral care sales during 2017

Complete oral care lines continue promoting sales of complementary products, such as mouthwashes

More-natural formulations will continue to have good development opportunities over the forecast period

COMPETITIVE LANDSCAPE

International players continue to lead oral care in Costa Rica

Walmart’s private label line competes strongly

Further specialisation will continue to characterise oral care over the forecast period

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Oral Care in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Additional levels of specialisation continue boosting oral care sales during 2017

Complete oral care lines continue promoting sales of complementary products, such as mouthwashes

More-natural formulations will continue to have good development opportunities over the forecast period

COMPETITIVE LANDSCAPE

International players continue to lead oral care in Costa Rica

Walmart’s private label line competes strongly

Further specialisation will continue to characterise oral care over the forecast period

CATEGORY DATA

Beauty and Personal Care in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Further focus on specialisation and segmentation

Natural ingredients are the major trend within beauty and personal care in 2017

New and traditional players continue to focus on targeting mid-income consumers

Walmart’s private label line increases its presence across most categories, while the local player Bioland gains additional momentum through natural-based products

“Masstige” products focused on mid-income millennials are expected to gain momentum over the forecast period

MARKET DATA

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