Danish consumers are becoming increasingly concerned with maintaining a well-groomed appearance, which includes clean and healthy teeth. This trend led to increased demand for products which promise to keep their teeth as white and clean as possible, including tooth whiteners, toothpaste with whitening properties and sophisticated electric toothbrushes with smart features or sonic technology in 2018.
As in many other categories of beauty and personal care, Danish consumers are increasingly trying to avoid oral care products which contain chemicals or potentially harmful ingredients. Therefore, natural products, especially in toothpaste, as well as free from alternatives, continued to witness increased demand in 2018.
Colgate-Palmolive continued to lead oral care in Denmark in 2018, with the category remaining consolidated as the three leading players, Colgate-Palmolive, Unilever Danmark and GlaxoSmithKline Consumer HealthCare, accounting for a major proportion of retail value sales. These players market some of the most popular oral care brands in Denmark including Colgate, Zendium and Aquafresh, which all enjoy high levels of brand recognition, as well as solid distribution networks.
The brands marketed by Colgate-Palmolive, Unilever Danmark, and GlaxoSmithKline Consumer HealthCare are expected to remain amongst the most popular in oral care in Denmark over the forecast period. It is therefore unlikely that there will be any major shift in the competitive landscape.
Private label accounted for only a minor share of oral care in Denmark over the review period and in 2018. Oral care products such as toothpaste and toothbrushes from the major brands already retail at relatively low price points in Denmark and are often available with promotional discounts.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Oral Care industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
The Oral Care in Denmark market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.