In general, oral care is set to return to positive retail volume and value (constant 2022 prices) growth in the forecast period, led by an ongoing shift towards power over manual toothbrushes. In addition, a high level oral care awareness will contribute to a continued increasing demand for peripheral oral care products, such as dental floss, tooth whiteners, and mouthwashes/dental rinses.
As previously mentioned, electric toothbrushes will remain the main driver of value growth in oral care over the forecast period. Products including Oral-B iO and Philips Sonicare offer advanced features such as Bluetooth connectivity, pressure sensors, and timers that are designed to improve oral health outcomes, as well as personalised settings for customised brushing experiences.
As was the case in 2022, sustainability trends are expected to become more prominent in the oral care industry. Oral care relies heavily on plastics and other non-renewable sources, but companies are experimenting with new types of packaging and product materials, especially in the case of toothpaste tubes, toothbrushes, and dental floss.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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