Oral care will continue to see positive growth over the forecast period, with growth supported by its core sub-categories, toothpaste, toothbrushes and mouthwash. These products are considered staples in good dental hygiene and will continue to be purchased regularly by consumers.
Internet retailing will be a key channel in New Zealand over the forecast period, supported by strong adoption from young consumers. COVID-19 has accelerated consumer adoption of online shopping and it is now an integral part of how consumers shop every day.
Similar to other beauty and personal care categories, sustainability will continue to become a key trend in oral care over the forecast period. More and more consumers are expected to look for ways to reduce plastic waste in their daily lives and will, as a result, choose plastic free options where possible.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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