Oral Care in New Zealand

May 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Oral Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Oral Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Oral Care in New Zealand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Oral Care in New Zealand?
  • Which are the leading brands in New Zealand?
  • How are products distributed in New Zealand?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Oral Care in New Zealand - Category analysis

KEY DATA FINDINGS

Mainstream brands dominate the oral care category
Tablet and powder toothpaste become increasingly prevalent
Limited consumer demand for teeth whitening products
Growth in oral care supported by core product categories
Online grocery retailing to lead to increasing online sales for oral care staples
Demand for sustainable products set to continue over the forecast period
Table 1 Sales of Oral Care by Category: Value 2017-2022
Table 2 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 3 Sales of Toothbrushes by Category: Value 2017-2022
Table 4 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 6 NBO Company Shares of Oral Care: % Value 2018-2022
Table 7 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 9 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 10 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 12 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027

Beauty and Personal Care in New Zealand - Industry Overview

Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 14 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Oral Care

  • Dental Floss
    • Denture Cleansers
    • Denture Fixatives
  • Mouth Fresheners
  • Mouthwashes/Dental Rinses
  • Tooth Whiteners
    • Manual Toothbrushes
        • Battery Toothbrush Replacement Heads
        • Battery Toothbrush Units
        • Electric Toothbrush Replacement Heads
        • Electric Toothbrush Units
  • Toothpaste

Oral Care

This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.

See All of Our Definitions
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Oral Care research and analysis database.

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