Oral care registered a strong volume sales expansion in 2021 thanks to the pandemic heightening consumers’ hygiene consciousness. Given the harsh and long-lasting restrictions in 2020, Argentinians were unable to visit dentist regularly.
Cleaner formulations and natural ingredients are gained ground in oral care in 2021 in line with the general health and wellness trend. Consumers are also increasingly purchasing products with specific claims to tackle specific dental or mouth problems, leading companies to innovate to create greater differentiation.
Colgate-Palmolive continued to dominate oral care in 2021 thanks to its wide product portfolio within the category and its strong global reputation. The player continued to innovate during the pandemic and introduced an oral care kit in 2020 which contained toothpaste, mouthwash, a toothbrush, and antibacterial soap.
Oral care is predicted to record healthy single-digit volume growth throughout the forecast period as hygiene concerns linger amongst the Argentinian population. Products that were previously considered niche, such as dental floss, will continue gaining popularity as a larger proportion of consumers realise the importance and benefit of using such products.
Cheap brands and product alternatives are expected to play an important role in oral care over the forecast period as the continuing economic difficulties in the country (including the strong decrease in consumers purchasing power) hamper demand. Brands included in the Precios Cuidados programme, such as Colgate Blanqueadora (90g) and Kolynos Frescura (90g) in toothpaste and 2Life in toothbrushes will perform better in volume terms than average category products.
Oral care, like many other categories in beauty and personal care, has been seeing a shift towards more natural products, with a cleaner formulation and ingredients such as activated charcoal proving popular. Colgate-Palmolive was among the first to introduce activated charcoal toothpaste in Argentina, gaining an early mover advantage as this trend grows.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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