With South African consumers struggling to adjust to inflation and price increases in the country, most opt to use manual toothbrushes over power toothbrushes. Manual toothbrushes are much cheaper than power toothbrushes, hence more people gravitated towards the budget-friendly option in 2022.
During the review period the introduction and slow growth of flavoured toothpaste was seen in South Africa. Prior to the review period more consumers were interested in finding toothpaste options that contained more natural ingredients.
Many consumers have become more aware of the environmental impact of their actions since the pandemic. An increasing number of people are therefore making purchasing decisions by taking the environment into consideration.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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