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Country Report

Oral Care in

Oral Care in South Africa

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sensitisation campaigns by private and public sector to create awareness

Health data reports that 80% of children in South Africa experience tooth decay before the age of six, which is an alarming although unsurprising fact. The high level of sugar consumption and the lack of awareness regarding appropriate dental hygiene, along with limited access to dental care makes oral care less of a priority, especially among low-income groups.

New product launches and improving awareness contribute to growth

Consumers are increasingly aware of the importance of oral care and as such are looking for the correct product to suit their oral care needs, although this trend is more pronounced amongst the mid- to higher-income groups. New product launches with greater specific benefits and sophisticated products make it easier for consumers to purchase products that meet their requirements.

COMPETITIVE LANDSCAPE

Colgate-Palmolive is the clear leader

Leading player of oral care, Colgate-Palmolive, held over twice the amount of value share compared to its nearest competitor GlaxoSmithKline South Africa in 2017. Its strength stems from the fact that it has a wide product offering, comprising multiple variants which cater to different consumer needs.

Minimal change in the competitive landscape

Growth opportunities in oral care are limited to frequency of purchase. For products such as toothpaste, the purchase frequency is fixed where consumers will not buy more than they need.

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Samples

Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in South Africa?
What are the major brands in South Africa?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in South Africa - Category analysis

HEADLINES

PROSPECTS

Sensitisation campaigns by private and public sector to create awareness

New product launches and improving awareness contribute to growth

COMPETITIVE LANDSCAPE

Colgate-Palmolive is the clear leader

Minimal change in the competitive landscape

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2012-2017
Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 3 Sales of Toothbrushes by Category: Value 2012-2017
Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 9 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 10 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 12 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Beauty and Personal Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care shows resilience in challenging economic environment

Internet retailing and social media presence increase as retailers invest in e-commerce

Economy brands experience increasing demand due to cost-conscious consumers

More products aimed at black South African consumers are being launched

Positive growth expected in the long term

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Oral Care in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sensitisation campaigns by private and public sector to create awareness

New product launches and improving awareness contribute to growth

COMPETITIVE LANDSCAPE

Colgate-Palmolive is the clear leader

Minimal change in the competitive landscape

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Oral Care in South Africa - Category analysis

HEADLINES

PROSPECTS

Sensitisation campaigns by private and public sector to create awareness

New product launches and improving awareness contribute to growth

COMPETITIVE LANDSCAPE

Colgate-Palmolive is the clear leader

Minimal change in the competitive landscape

CATEGORY DATA

Beauty and Personal Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care shows resilience in challenging economic environment

Internet retailing and social media presence increase as retailers invest in e-commerce

Economy brands experience increasing demand due to cost-conscious consumers

More products aimed at black South African consumers are being launched

Positive growth expected in the long term

MARKET DATA

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