Competitive Landscape
Multinational Companies Maintain Lead While Sustainability Reshapes Competition
Oral care in France remains concentrated, dominated by multinational manufacturers, Unilever France SA, GlaxoSmithKline SAS, Procter & Gamble France SNC and Colgate-Palmolive France SA. In 2025, Unilever France and GlaxoSmithKline held the largest market share at 18% each, followed by Procter & Gamble at 15% and Colgate-Palmolive at 10%.
Emerging Local Brands Leverage Sustainability and French Design to Challenge Incumbents
Among emerging companies, MyVariations stands out as a notable player gaining momentum in the electric toothbrush category. Positioned as an affordable and effective sonic electric toothbrush alternative to mainstream brands like Oral-B, MyVariations capitalises on its French design and manufacturing, which appeals to consumers prioritising local production and sustainability.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in France?
- Which are the leading brands in France?
- How are products distributed in France?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in France - Category analysis
Key Data Insights
Value Growth Masks Volume Decline as French Consumers Adopt Premium Oral Hygiene
Value Growth Masks Volume Decline as French Consumers Adopt Premium Oral Hygiene
Toothpaste Dominates Value While Dental Floss Gains Momentum among French Buyers
Sustainability and Clean Beauty Demand Reshape Oral Hygiene
French Consumers Embrace Premium and Personalised Oral Hygiene for Sustained Growth
Toothpaste Remains the Biggest Category While Electric Toothbrushes Lead Dynamic Growth
Natural Ingredients and Sustainability Reshapes Product Development
Multinational Companies Maintain Lead While Sustainability Reshapes Competition
Emerging Local Brands Leverage Sustainability and French Design to Challenge Incumbents
Grocery Retailers Lead While E-Commerce Grows Rapidly
Digital Platforms Expand Reach with Niche and Convenience-Driven Oral Care Offerings
Beauty and Personal Care in France - Industry Overview
Steady Value Growth Despite Slower Volume Expansion Amid Evolving Consumer Behaviour
Key Data Insights
Steady Value Growth Despite Slower Volume Expansion Amid Evolving Consumer Behaviour
Skin Care Leads Value Sales While Premium Sun Care and Fragrances Accelerate Growth
L’Oréal Drives Sustainability and Clean Beauty Mainstreaming with Refill Initiatives
Premiumisation Specialised Products Drive Steady Growth to 2030
Technology and Longevity Reshape Consumer Engagement and Product Offerings
Brands Embrace Clean Ingredients and Sustainability to Meet Evolving Consumer Demands
Leading Manufacturers Strengthen Positions Amid Gradual Market Consolidation
Major Acquisition and Emerging Natural Brands Reshape Competitive Dynamics
Beauty Specialists Lead as Specialised Retail Expands and Grocery Declines
E-Commerce Growth Accelerates with Convenience and Social Media Driving Sales
Country Reports Disclaimer
The following categories and subcategories are included:
Oral Care
- Dental Floss
-
- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
-
- Manual Toothbrushes
-
-
- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
-
- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
-
- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!