Executive Summary

Jun 2019
PROSPECTS
Health awareness helps oral care sales grow

Demand for oral care is growing thanks to the rising awareness about the benefits of regularly using oral hygiene products like mouthwashes, dental rinses and dental floss. Such products help maintain oral health as they reduce the chance of plaque formation and infections.

Electric toothbrushes progresses and has more room to grow

Despite the multiplication of media campaigns by brands explaining that electric brushing is more effective than manual brushing, relatively few French use an electric toothbrush. Reportedly, only 15% of French people have switched from manual to power tooth brushing compared to 25%-30% in Northern European countries.

Category sales will increase in the forecast period

Oral care in France will continue to see steady growth in the forecast period along with the rise of its geriatric population, which runs a higher risk of tooth decay. Ageing of the baby boomer generation will keep sales of denture cleaners and fixatives in positive growth territory.

COMPETITIVE LANDSCAPE
Oral-B crushes the power toothbrushes category as new entrants arrive

Whilst Procter & Gamble’s Oral-B vastly dominates power toothbrushes, newcomers are entering the arena. Mostly known for its pulsed light depilatory devices within other home beauty appliances, Silk’n recently introduced a new toothbrush called ToothWave with technology inspired by the bipolar radio frequency technology used in dental clinics.

Toothpaste’s success is driven by innovation and natural positioning

Away from the shelves of supermarkets and hypermarkets, toothpaste is undergoing a small revolution and is becoming a cosmetic product of its own, as some manufacturers have envisioned turning it from a simple hygiene product to a glamorous sensory experience. Boasting pleasant scents, improved textures and uncluttered packaging, toothpastes are now sitting next to perfumes and day creams in speciality beauty stores.

Pharmacies and parapharmacies emerging as key distribution channels

An integral part of overall health, oral care brings more and more people into pharmacies and parapharmacies. On the top of trained staff’s personal advice and recommendations, these distribution channels offer consumers specialist brands unavailable in the mass market and the promise of safer products.

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Oral Care in France

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Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Oral Care in France?
  • What are the major brands in France?
  • Which type of toothpaste is most popular?
  • How are sales of manual versus power toothbrushes faring?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Oral Care in France - Category analysis

HEADLINES

PROSPECTS

Health awareness helps oral care sales grow
Electric toothbrushes progresses and has more room to grow
Category sales will increase in the forecast period

COMPETITIVE LANDSCAPE

Oral-B crushes the power toothbrushes category as new entrants arrive
Toothpaste’s success is driven by innovation and natural positioning
Pharmacies and parapharmacies emerging as key distribution channels

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2013-2018
Table 2 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 3 Sales of Toothbrushes by Category: Value 2013-2018
Table 4 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 6 NBO Company Shares of Oral Care: % Value 2014-2018
Table 7 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 9 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 10 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 12 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Beauty and Personal Care in France - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care grows in 2018
Oral care is the most dynamic sales performer in 2018
Brands and distribution channels try to adjust to the changing industry landscape
Demand for natural products drives innovation
Beauty and personal care sales predicted to grow despite remaining challenges

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources