Oral care is a public health issue in France, with prevention cited as better than cure. This, in particular, includes working on the frequency of the purchase of toothbrushes.
We also observe the development of the solid toothpaste offer; a format that makes it possible to do without the plastic tube. Examples include those from The Green Emporium, Respire, and 900.
In a highly competitive and strongly promoted category, premiumisation, enhancement, and innovation are factors necessary for brands to stand out from the crowd. Innovation will be a key factor in justifying a more premium price in the eyes of French people who, at least for a main part, remain ready to pay more for added-value products, such as those with a premium positioning and/or with a highly technical sales point.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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