Despite the growing interest among Spaniards in pursuing a healthy lifestyle, including oral health, the uncertain economic environment is set to limit the performance of oral care during the forecast period. Continuing inflationary pressures, during the early years at least, will serve to make consumers more price sensitive and will facilitate a switch away from branded goods towards cheaper, private label offerings.
Electric toothbrushes will be at the forefront of innovation in the coming years. Launched in 2022, the new OralB-IO10 Sense is equipped with motion sensors and is powered by artificial intelligence to recognise a consumer’s brushing style and to give feedback on any spots that have been missed.
In general, Spanish consumers, particularly the younger generation, will continue paying more attention to the ingredients incorporated in the products they use and seek natural or organic ranges. Overall, this will result in a growing number of companies in beauty and personal care striving to launch more natural and less artificial products.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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