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Country Report

Oral Care in

Oral Care in the Philippines

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Closure of dental clinics during lockdown sees increasing demand for oral care in 2020 as part of preventative health trend

Oral care experienced an upturn in demand in 2020 as a result of the pandemic and subsequent lockdown. The category is deemed an essential part of personal hygiene routines in the Philippines, and consumers displayed stockpiling behaviour for many oral care products in the initial stages of the lockdown, including toothbrushes, and toothpaste, the dominant value category.

Attractive price promotions on power toothbrushes attract consumers

Demand for toothbrushes was marginally up in 2020 compared to 2019, with the category dominated by the manual format which is more affordable to the majority of the population. However, it continued to be outperformed by power toothbrushes, especially battery powered options, as consumers, unable to regularly visit dentists in 2020 as often as they normally would, focused their attention on preventative health by investing in products that they perceived to be more effective in cleaning their teeth and gums.

Colgate-Palmolive strengthens leadership of consolidated competitive landscape

Oral care remained a highly consolidated competitive landscape in 2020, dominated by multinationals Colgate-Palmolive, Unilever, and Procter & Gamble. This can be attributed to the use of strong promotional activities, brand ambassadors and regular new product launches.

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Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in Philippines?
What are the major brands in Philippines?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in the Philippines - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Closure of dental clinics during lockdown sees increasing demand for oral care in 2020 as part of preventative health trend

Attractive price promotions on power toothbrushes attract consumers

Colgate-Palmolive strengthens leadership of consolidated competitive landscape

RECOVERY AND OPPORTUNITIES

Consumers set to place greater focus on oral care over the forecast period

Slow increasing demand for power toothbrushes as unit prices set to rise

Online and mainstream advertising will remain important factor in pushing sales

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2015-2020
Table 2 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 3 Sales of Toothbrushes by Category: Value 2015-2020
Table 4 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 6 NBO Company Shares of Oral Care: % Value 2016-2020
Table 7 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
Table 9 LBN Brand Shares of Toothpaste: % Value 2017-2020
Table 10 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 12 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Beauty and Personal Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Oral Care in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Closure of dental clinics during lockdown sees increasing demand for oral care in 2020 as part of preventative health trend

Attractive price promotions on power toothbrushes attract consumers

Colgate-Palmolive strengthens leadership of consolidated competitive landscape

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Oral Care in the Philippines - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Closure of dental clinics during lockdown sees increasing demand for oral care in 2020 as part of preventative health trend

Attractive price promotions on power toothbrushes attract consumers

Colgate-Palmolive strengthens leadership of consolidated competitive landscape

RECOVERY AND OPPORTUNITIES

Consumers set to place greater focus on oral care over the forecast period

Slow increasing demand for power toothbrushes as unit prices set to rise

Online and mainstream advertising will remain important factor in pushing sales

CATEGORY DATA

Beauty and Personal Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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