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Country Report

Oral Care in

Oral Care in the Philippines

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dental floss and mouthwashes/dental rinses the best performing categories thanks to increasing consumer sophistication

Dental floss and mouthwashes/dental rinses remained the best performing oral care categories in 2017. This can be largely attributed to rising disposable incomes, which have enabled consumers to add new products to their daily oral care routines.

Bigger pack sizes growing in popularity as consumers seek value for money

Bigger pack sizes are seen as offering better value for money than single and small purchases, while also ensuring that consumers use a particular product or brand for a longer period of time and thus get used to it, resulting in a repeat purchase. Mouthwashes/dental rinses in pack sizes of 500ml and more are now more common, while toothpastes in multipacks of two units in one box are also being offered by various brands, including Colgate, Close-Up and Hapee.

Professional care products being targeted at mid- and high-income consumers

While the rising disposable incomes of lower- and mid-income groups are leading to the use of new oral care products, higher-income groups are being targeted by professional care offerings. These are usually higher in price than regular products thanks to their promise of greater efficacy and particularly appeal to those looking to adopt a healthier lifestyle.

COMPETITIVE LANDSCAPE

Multinational players continue to lead the category

Multinational players continued to dominate oral care in 2017, led by Colgate-Palmolive, Unilever and Procter & Gamble. Their positions can be attributed to strong promotional activities, the use of brand ambassadors and regular new product launches.

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Samples

Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in Philippines?
What are the major brands in Philippines?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in the Philippines - Category analysis

HEADLINES

PROSPECTS

Dental floss and mouthwashes/dental rinses the best performing categories thanks to increasing consumer sophistication

Bigger pack sizes growing in popularity as consumers seek value for money

Professional care products being targeted at mid- and high-income consumers

COMPETITIVE LANDSCAPE

Multinational players continue to lead the category

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2012-2017
Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 3 Sales of Toothbrushes by Category: Value 2012-2017
Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 9 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 10 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 12 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Beauty and Personal Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Strong growth reflects consumers’ increasing view of beauty and personal care as priority products

Rising influence of social media continues to support consumers’ increasing sophistication

Local players gaining ground thanks to expanding retail space and online sales

Competition intensifies between categories as products continue to incorporate added benefits

Forecast period to be a challenging one for manufacturers

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Oral Care in the Philippines

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Executive Summary

New Report Guarantee

PROSPECTS

Dental floss and mouthwashes/dental rinses the best performing categories thanks to increasing consumer sophistication

Bigger pack sizes growing in popularity as consumers seek value for money

Professional care products being targeted at mid- and high-income consumers

COMPETITIVE LANDSCAPE

Multinational players continue to lead the category

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Oral Care in the Philippines - Category analysis

HEADLINES

PROSPECTS

Dental floss and mouthwashes/dental rinses the best performing categories thanks to increasing consumer sophistication

Bigger pack sizes growing in popularity as consumers seek value for money

Professional care products being targeted at mid- and high-income consumers

COMPETITIVE LANDSCAPE

Multinational players continue to lead the category

CATEGORY DATA

Beauty and Personal Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Strong growth reflects consumers’ increasing view of beauty and personal care as priority products

Rising influence of social media continues to support consumers’ increasing sophistication

Local players gaining ground thanks to expanding retail space and online sales

Competition intensifies between categories as products continue to incorporate added benefits

Forecast period to be a challenging one for manufacturers

MARKET DATA

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