The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn more19 pages, May 2018
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Dental floss and mouthwashes/dental rinses remained the best performing oral care categories in 2017. This can be largely attributed to rising disposable incomes, which have enabled consumers to add new products to their daily oral care routines.
Bigger pack sizes are seen as offering better value for money than single and small purchases, while also ensuring that consumers use a particular product or brand for a longer period of time and thus get used to it, resulting in a repeat purchase. Mouthwashes/dental rinses in pack sizes of 500ml and more are now more common, while toothpastes in multipacks of two units in one box are also being offered by various brands, including Colgate, Close-Up and Hapee.
While the rising disposable incomes of lower- and mid-income groups are leading to the use of new oral care products, higher-income groups are being targeted by professional care offerings. These are usually higher in price than regular products thanks to their promise of greater efficacy and particularly appeal to those looking to adopt a healthier lifestyle.
Multinational players continued to dominate oral care in 2017, led by Colgate-Palmolive, Unilever and Procter & Gamble. Their positions can be attributed to strong promotional activities, the use of brand ambassadors and regular new product launches.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Oral Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
The Oral Care in Philippines market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.