Oral care is expected to record stronger growth in retail volume terms over the forecast period when compared to the review period. This suggests there is room for greater segmentation in terms of whitening, fresh breath or sensitive toothpaste, while consumers are likely to also pay more attention to products with antibacterial claims.
One of the more novelty items to receive interest in the market has been breath strips (mouth fresheners) with these products designed to provide fast and effective relief from bad breath. For instance, Watsons is a local drugstore retailer in the Philippines which offers its own private label Sugar Free Super Mint Breath Strips.
An ‘all natural’ and ‘gentle’ are positionings that are highly interchangeable in the oral care category but they could help to add value to oral care products with a whitening positioning. The current variants available in the market are often harsh on the gums due to the focus being on fast and effective teeth whitening.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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