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Learn more21 pages, May 2018
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The rising demand for high-quality products was visible across oral care, being the most significant in toothpaste and toothbrushes. Czech consumers sought products that not only cleaned teeth but also protected and provided relief such as for sensitive teeth.
In 2017, a growing number of dentists and healthcare specialists recommended the use of interdental brushes and discouraged consumers from using dental floss, which can damage gums and causes unnecessary bleeding and potential complications. Interdental brushes will therefore continue to grow in popularity over the forecast period, increasingly replacing dental floss, as new product innovations are expected, particularly those providing convenient use and better cleaning results.
Battery toothbrushes continued to benefit from technological innovation in 2017 and marginally stronger product advertising. Products such as Philips Sonicare or Braun Oral-B witnessed the most marketing activity.
The tough competitive environment within oral care led to frequent and intensive price promotions in 2017, as consumers opted for premium brands especially during price discounts.
Marketing support and most of the advertising conducted in 2017 was for brands that are in the higher price segments and offer high-efficacy products. For example, Curaprox Black is the New White (by Curaden Czech) was one of the most heavily advertised product launches of 2017, accompanied by a growing number of dedicated retailers (mostly in terms of street stalls/kiosks in shopping centres).
Within mouthwashes/dental rinses, non-alcohol based on-the-go products as opposed to brands for morning/evening use might offer future growth opportunities. This is due to Czech consumers’ fast-paced lifestyles and will therefore increasingly acknowledge the specific value of time-saving dental care solutions, as dental and gum health is strongly connected to overall appearance and health perception.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Oral Care industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
The Oral Care in Czech Republic market research report includes:
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.