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Country Report

Oral Care in

Oral Care in the Czech Republic

21 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premium products gain popularity as consumers demand efficiency

The rising demand for high-quality products was visible across oral care, being the most significant in toothpaste and toothbrushes. Czech consumers sought products that not only cleaned teeth but also protected and provided relief such as for sensitive teeth.

Interdental brushes favoured over dental floss

In 2017, a growing number of dentists and healthcare specialists recommended the use of interdental brushes and discouraged consumers from using dental floss, which can damage gums and causes unnecessary bleeding and potential complications. Interdental brushes will therefore continue to grow in popularity over the forecast period, increasingly replacing dental floss, as new product innovations are expected, particularly those providing convenient use and better cleaning results.

Power toothbrushes grow in terms of popularity

Battery toothbrushes continued to benefit from technological innovation in 2017 and marginally stronger product advertising. Products such as Philips Sonicare or Braun Oral-B witnessed the most marketing activity.

COMPETITIVE LANDSCAPE

Price promotions play an important role in 2017

The tough competitive environment within oral care led to frequent and intensive price promotions in 2017, as consumers opted for premium brands especially during price discounts.

Product innovation drives sales in 2017

Marketing support and most of the advertising conducted in 2017 was for brands that are in the higher price segments and offer high-efficacy products. For example, Curaprox Black is the New White (by Curaden Czech) was one of the most heavily advertised product launches of 2017, accompanied by a growing number of dedicated retailers (mostly in terms of street stalls/kiosks in shopping centres).

Future product innovations and gaps that offer above average future growth potential

Within mouthwashes/dental rinses, non-alcohol based on-the-go products as opposed to brands for morning/evening use might offer future growth opportunities. This is due to Czech consumers’ fast-paced lifestyles and will therefore increasingly acknowledge the specific value of time-saving dental care solutions, as dental and gum health is strongly connected to overall appearance and health perception.

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Samples

Oral Care Market Sample Report Oral Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Czech Republic market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Oral Care in Czech Republic?
What are the major brands in Czech Republic?
Which type of toothpaste is most popular?
How are sales of manual versus power toothbrushes faring?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Oral Care in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Premium products gain popularity as consumers demand efficiency

Interdental brushes favoured over dental floss

Power toothbrushes grow in terms of popularity

COMPETITIVE LANDSCAPE

Price promotions play an important role in 2017

Product innovation drives sales in 2017

Future product innovations and gaps that offer above average future growth potential

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2012-2017
Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 3 Sales of Toothbrushes by Category: Value 2012-2017
Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 9 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 10 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 12 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Beauty and Personal Care in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care records growth across key categories in 2017

Organic products, hemp-based brands and product efficiency interest consumers

Competition remains intense

Czech consumers seek better quality and effective products in 2017

Further value growth is anticipated for beauty products in the Czech Republic

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Oral Care in the Czech Republic

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Executive Summary

New Report Guarantee

PROSPECTS

Premium products gain popularity as consumers demand efficiency

Interdental brushes favoured over dental floss

Power toothbrushes grow in terms of popularity

COMPETITIVE LANDSCAPE

Price promotions play an important role in 2017

Product innovation drives sales in 2017

Future product innovations and gaps that offer above average future growth potential

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Oral Care in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Premium products gain popularity as consumers demand efficiency

Interdental brushes favoured over dental floss

Power toothbrushes grow in terms of popularity

COMPETITIVE LANDSCAPE

Price promotions play an important role in 2017

Product innovation drives sales in 2017

Future product innovations and gaps that offer above average future growth potential

CATEGORY DATA

Beauty and Personal Care in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care records growth across key categories in 2017

Organic products, hemp-based brands and product efficiency interest consumers

Competition remains intense

Czech consumers seek better quality and effective products in 2017

Further value growth is anticipated for beauty products in the Czech Republic

MARKET DATA

DEFINITIONS

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