Oral care demonstrated steady growth in 2021 as current value growth increased overall. Essential products like manual toothbrushes and toothpaste registered higher growth compared to the previous year, while consumers have continued to prefer branded products, which has been seen in toothpaste, mouthwashes/dental rinses, toothbrushes and denture care products.
Growing awareness of the importance of oral hygiene and the adoption of advanced cleaning technologies by consumers has continued to drive demand for electric toothbrushes. The demand is strongly driven by innovation (e.
Herbadent, a Czech manufacturer of herbal preparations for oral hygiene, is expanding its presence in the country. In July 2021, the company opened its first pop-up store in the Nový Smíchov shopping centre in Prague.
Oral care is expected to demonstrate steady growth from 2022. Raised awareness about the importance of oral hygiene will likely stimulate interest in a wider range of oral care products and more comprehensive cleaning routines with electric toothbrushes and replacement heads expected to drive growth for the entire product area.
Over the forecast period, e-commerce is expected to continue playing an important role within oral care. Throughout the pandemic, e-commerce absorbed a significant chunk of sales from traditional retailers and this trend is set to continue in the years to come, even as store-based retailers reopened.
The main trends in toothpaste over the forecast period are expected to be the use of natural ingredients, which has already been seen towards the end of the review period. In light of the COVID-19 pandemic, the health and wellness trend has gathered pace, meaning more consumers are expected to become more aware of the contents of the beauty and personal care products they use.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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