Oral care in Hong Kong offers further growth potential in the coming years after the lifting of mask mandates, particularly mouthwashes/dental rinses and whitening toothpaste which meet the needs of aesthetic perfection. Niche products such as mouth fresheners and tooth whiteners could also emerge more strongly.
The rise in popularity of electric toothbrushes in Hong Kong highlights the growing importance of oral care and the increasing focus on health and wellness among local consumers. As players continue to innovate and educate consumers about the benefits of comprehensive oral care, the demand for electric toothbrushes is expected to grow from 2023-2024 onwards.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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