Oral care was largely unaffected by the pandemic, as it is considered an essential product. In 2021, there was a slight increase in volume sales and a higher increase in current value sales.
GlaxoSmithKline continued to lead oral care by a significant margin in 2021, thanks to its top Aquafresh brand, along with Sensodyne and, to a smaller degree, Corega Tabs and Dr Best. The player has a strong portfolio of well-known and globally respected oral care products, catering for different oral care needs, thus enabling it to maintain its leading position.
During the 2020 lockdowns, companies concentrated on keeping stocks on shelves and many companies put off launching new products until society opened up again. In 2021, new product development activities picked up again.
Healthy constant value growth is expected, due to higher awareness of importance of dental health across the population spectrum, including for new born babies and the older population. As a result, consumers will take better care of their teeth and gums on a daily basis in order to avoid the expense of having to seek professional dental treatment for preventable problems.
Toothpastes and strips with teeth whitening benefits will be a key driver of value sales over the forecast period and players will look to compete through innovative differentiation. An example of an such as product is iWhite Instant2.
There will be increased product differentiation within oral care and increasing options for environmentally-conscious consumers. An example of such a product is from two local entrepreneurs, with their product, Alternative+, which is a pill made from natural ingredients and is a substitute for standard toothpaste.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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