Overall, the mature oral care category is set to struggle to grow retail value (constant 2022 prices) sales outside of some bright spots led by electric toothbrushes. Low-cost stores, in particular Normal, are expected to continue to grow in popularity, exerting downward pressure on prices and value sales.
As in the review period, electric toothbrushes is projected to remain the main driver of retail value growth in oral care over the forecast period. This performance is expected to be underpinned by newer higher-end versions like Oral-B iO and Philips Sonicare.
Easy clean dental flossers like Jordan Easy Clean Refill Flosser Assortert and Jordan Flosser Green Clean have added value to dental floss. These options are expected to become more popular going forward as they build on the generally strong convenience and cleanliness trends.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.See All of Our Definitions
This report originates from Passport, our Oral Care research and analysis database.
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