Executive Summary

Mar 2019
Fresh coffee continues to show strong performance in hot drinks

Hot drinks registered slower current retail value growth in 2018, and positive growth in total volume terms. This was in line with the performance of coffee, which accounted for the majority of hot drinks in South Korea.

Foodservice trading up to premiumisation

Both tea and coffee registered double-digit foodservice volume growth in 2018, driven by new flavours and premium drinks. Specialist coffee shop sales continued to register significant but slower growth.

Dongsuh Foods unrivalled in hot drinks

Dongsuh Foods continued to dominate hot drinks in 2018, was leading positions in instant coffee, green tea and other hot drinks. However, some of its brands registered negative retail value growth due to the emerging health & wellness and premiumisation trends.

Health & wellness trend targeting ageing population

Coffee continued to gain importance in consumers’ lifestyles and consumption increased over the review period. Rising consumption aroused concerns about high intake of caffeine, particularly for seniors and health-conscious consumers.

Positive total volume growth is on the way

Hot drinks is projected to register a better performance over the forecast period in total volume terms thanks in part to a double-digit CAGR in the foodservice channel. Coffee is also set to register a stronger performance thanks to high interest in fresh coffee.

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Hot Drinks in South Korea

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Korea for free:

The Hot Drinks in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hot Drinks in South Korea?
  • What are the major brands in South Korea?
  • How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in South Korea?
  • Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
  • How have changing demographics (for example an aging population) affected the hot drinks market in South Korea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Hot Drinks in South Korea

EXECUTIVE SUMMARY

Fresh coffee continues to show strong performance in hot drinks
Foodservice trading up to premiumisation
Dongsuh Foods unrivalled in hot drinks
Health & wellness trend targeting ageing population
Positive total volume growth is on the way

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Coffee in South Korea

HEADLINES

PROSPECTS

Convenience stores threaten franchised specialist coffee shops
Coffee continues to trade up to premiumisation

COMPETITIVE LANDSCAPE

Dongsuh Foods remains dominant
Starbucks increases sales but local specialist coffee shops struggle

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2013-2018
Table 27 Retail Sales of Coffee by Category: Value 2013-2018
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 29 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 31 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 32 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 34 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023

Other Hot Drinks in South Korea

HEADLINES

PROSPECTS

Fierce sales promotion drives retail volume sales
Hot chocolate trading up to premiumisation

COMPETITIVE LANDSCAPE

Dongsuh Foods consolidates its leading position while Nestlé Korea suffers

CATEGORY DATA

Table 37 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 38 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 39 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 40 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 41 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 42 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Tea in South Korea

HEADLINES

PROSPECTS

Global teaware and teapot brands launched in South Korea
Interest in traditional tea declines while tea blends gain popularity

COMPETITIVE LANDSCAPE

Dongsuh Foods maintains leading position
Tea trend leverages perceived functionality

CATEGORY DATA

Table 47 Retail Sales of Tea by Category: Volume 2013-2018
Table 48 Retail Sales of Tea by Category: Value 2013-2018
Table 49 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 50 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 52 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 53 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 54 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 55 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 56 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023