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Hot Drinks in South Korea
January 2022
Hot drinks in 2021: The big picture
In 2021, hot drinks in South Korea showed a similar movement in total volume terms as in 2020, with a slow but stable increase. Sales of coffee saw higher total volume growth, whilst tea saw slower growth and other hot drinks a decline.
2021 key trends
Two key trends in hot drinks in 2021 were homecafé and e-commerce. Homecafé was the keyword of the hot drinks industry in 2020, and this continued in 2021.
Competitive landscape
Dongsuh Foods remained the indisputable leader in hot drinks in retail value terms in 2021, thanks to its strong presence in instant coffee. Although the share of instant coffee is tending to decrease as consumers’ interest in fresh coffee increases, sales of Maxim, the country’s most beloved coffee brand, have allowed the company to retain its throne, despite losing some share.
Retailing developments
COVID-19 has changed consumers’ shopping habits in terms of where to buy hot drinks. Consumers in South Korea avoided going out unless necessary during the pandemic, and tried to spend only short amounts of time outside the house, leading visits to big grocery shops such as hypermarkets to decrease.
Foodservice vs retail split
What is unusual about the growth of coffee in South Korea is that not only are retail coffee outlets increasing, but also foodservice specialist coffee shops. This is based on an absolute increase in coffee consumption in the country.
What next for hot drinks?
Hot drinks is forecast to see a positive performance in total volume terms over the forecast period, driven by the steady growth of coffee, with tea also set to see growth and other hot drinks a decline. Although retail volume sales, which saw robust growth during the pandemic, are expected to remain high, no further growth is expected, with slight declines forecast for coffee and other hot drinks, but slight growth for tea.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Coffee
Tea
Other Hot Drinks
If you're in the Hot Drinks industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in South Korea report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Hot Drinks in South Korea?
To what extent are health considerations impacting consumption of Hot Drinks in South Korea?
What are the traditional preferences in Hot Drinks in South Korea? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in South Korea?
Which are the leading brands in Hot Drinks in South Korea?
How are products distributed in Hot Drinks in South Korea?
How is the rise of e-commerce changing the retail and competitive landscape?
Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
Where is future growth expected to be most dynamic?
Hot Drinks in South Korea
EXECUTIVE SUMMARY
Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
Chart 1 Hot Drinks Value Sales Growth Scenarios: 2019-2026Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021Table 3 Retail Sales of Hot Drinks by Category: Volume 2016-2021Table 4 Retail Sales of Hot Drinks by Category: Value 2016-2021Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 9 Total Sales of Hot Drinks by Category: Total Volume 2016-2021Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2016-2021Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Coffee in South Korea
KEY DATA FINDINGS
2021 DEVELOPMENTS
Homecafé trend boosts coffee consumption and new launches
Foodservice sales increase, supported by delivery demand
Dongsuh Foods leads coffee, with instant mixes targeting millennials
PROSPECTS AND OPPORTUNITIES
Positive outlook for coffee along with premiumisation
Instant coffee set to continue its decline, as premiumisation is tough
Decaffeinated coffee will continue to attract consumers
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2016-2021Table 27 Retail Sales of Coffee by Category: Value 2016-2021Table 28 Retail Sales of Coffee by Category: % Volume Growth 2016-2021Table 29 Retail Sales of Coffee by Category: % Value Growth 2016-2021Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2016-2021Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2016-2021Table 32 NBO Company Shares of Coffee: % Retail Value 2017-2021Table 33 LBN Brand Shares of Coffee: % Retail Value 2018-2021Table 34 Forecast Retail Sales of Coffee by Category: Volume 2021-2026Table 35 Forecast Retail Sales of Coffee by Category: Value 2021-2026Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2021-2026
Tea in South Korea
KEY DATA FINDINGS
2021 DEVELOPMENTS
Expansion of remote working continues the decline of green tea
Dongsuh Foods remains the leading player in tea
PROSPECTS AND OPPORTUNITIES
Slow growth expected due to the reducing preference for tea amongst younger consumers
Opportunities in new variants with health benefits
Organic tea sees an opportunity
CATEGORY DATA
Table 39 Retail Sales of Tea by Category: Volume 2016-2021Table 40 Retail Sales of Tea by Category: Value 2016-2021Table 41 Retail Sales of Tea by Category: % Volume Growth 2016-2021Table 42 Retail Sales of Tea by Category: % Value Growth 2016-2021Table 43 NBO Company Shares of Tea: % Retail Value 2017-2021Table 44 LBN Brand Shares of Tea: % Retail Value 2018-2021Table 45 Forecast Retail Sales of Tea by Category: Volume 2021-2026Table 46 Forecast Retail Sales of Tea by Category: Value 2021-2026Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026
Other Hot Drinks in South Korea
KEY DATA FINDINGS
2021 DEVELOPMENTS
Chocolate-based flavoured powder drinks struggles with stagnating demand
Dongsuh Foods retains its lead in 2021 thanks to two strong brands
PROSPECTS AND OPPORTUNITIES
Sluggish recovery expected over the forecast period, due to lack of innovation
Challenge of declining popularity of other hot drinks due to competition from other categories
Flavoured powder drinks turning their eyes to adult consumers
CATEGORY DATA
Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021Table 50 Retail Sales of Other Hot Drinks by Category: Value 2016-2021Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Hot Drinks
Fresh Coffee Beans
Fresh Ground Coffee Pods
Standard Fresh Ground Coffee
Regular Instant Standard Coffee
Decaffeinated Instant Standard Coffee
Regular Instant Coffee Mixes
Decaffeinated Instant Coffee Mixes
Loose Black Tea
Tea Bags Black
Fruit/Herbal Tea
Green Tea
Instant Tea
Other Tea
Chocolate-based Flavoured Powder Drinks
Malt-based Hot Drinks
Non-Chocolate-based Flavoured Powder Drinks
Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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