Hot Drinks in Switzerland

Convenience, health and sustainability influence sales in 2019

Hot drinks in Switzerland recorded further growth in both the retail and foodservice channels in 2019. Coffee achieved the strongest current value growth due to the ongoing demand for fresh ground coffee pods.

Premiumisation and convenient options are key drivers of growth

Premiumisation continued to influence hot drinks in Switzerland in 2019, with current retail value growth outpacing retail volume growth. Fair trade and UTZ-certified coffee ingredients have become more popular and manufacturers are expected to introduce more products to be in line with the trend.

Nestlé Suisse leads with its well-established and trusted brands

Swiss hot drinks remains consolidated, with the top six largest companies accounting for more than 80% of the retail value sales in 2019. Considering the country’s strong coffee culture and the corresponding dominance of coffee in hot drinks, it is not surprising that the largest manufacturers in hot drinks in Switzerland all hold leading positions in coffee.

Environmental and health concerns influence new product development

Swiss consumers are increasingly concerned about the social and ecological impact of their consumption, and sustainability commitments are becoming more popular and companies are increasingly required to conform to them. New product developments are expected to continue following the fair trade trend, with companies focusing on offering socially responsible products.

Forecast period growth driven by demand for convenience and café-quality products

Over the forecast period, hot drinks is expected to record an improved performance in retail volume terms. Fresh ground coffee pods is expected to see further strong growth to 2024 as consumers will continue to demand convenient, café-quality products.

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