Our site uses cookies to improve functionality. If you are happy with this select "Accept All". If not, select "Manage Preferences" to learn more about managing your cookie preferences. Follow this link to learn more about our cookie policy and how we use cookies. Or learn more about our privacy policy and how we use and store your data.
Hot Drinks in Kazakhstan
January 2022
Hot drinks in 2021: The big picture
Hot drinks took a hit in 2020, with volume sales down through both retail and foodservice channels. In 2021, the picture was more positive, with double digit retail current value growth.
2021 key trends
Within coffee, the increasing presence of speciality coffee shops, particularly in larger cities, is serving as a testing ground to introduce consumers to new flavours and experiences and a lot of the innovations that started in foodservice are migrating to retail channels, where there is increasing availability of higher-quality coffee. There is also a premiumisation trend in tea and the messaging has also changed.
Competitive landscape
It is no surprise that the leading tea players lead the overall competitive landscape, as tea is the most popular hot drink in Kazakhstan. RG Brands AO, Tea House TOO and Orimi Trade OOO continued to lead hot drinks in 2021.
Retailing developments
Modern grocery retailers continued to rapidly increase share in hot drinks during the review period and now account for over a third of volume sales, with traditional grocery retailers losing out as a result. E-commerce received a fuel injection from lockdown and while value sales still only account for a small portion of value sales, it has led to an improvement in infrastructure.
Foodservice vs retail split
The pandemic has been disastrous for foodservice. All the same, hot drinks registered a recovery through foodservice in 2021, though volume sales were still significantly lower than before the onset of COVID-19, as with certain restriction still in place and anxiety about infection still evident, foodservice was not operating at full capacity.
What next for hot drinks?
Th outlook is positive in terms of value growth; however, retail volume growth will be minimal, with foodservice registering higher volume growth. Population growth will ensure that volume sales are maintained.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Coffee
Tea
Other Hot Drinks
If you're in the Hot Drinks industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Kazakhstan report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Hot Drinks in Kazakhstan?
To what extent are health considerations impacting consumption of Hot Drinks in Kazakhstan?
What are the traditional preferences in Hot Drinks in Kazakhstan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Kazakhstan?
Which are the leading brands in Hot Drinks in Kazakhstan?
How are products distributed in Hot Drinks in Kazakhstan?
How is the rise of e-commerce changing the retail and competitive landscape?
Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
Where is future growth expected to be most dynamic?
Hot Drinks in Kazakhstan
EXECUTIVE SUMMARY
Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021Table 3 Retail Sales of Hot Drinks by Category: Volume 2016-2021Table 4 Retail Sales of Hot Drinks by Category: Value 2016-2021Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 9 Total Sales of Hot Drinks by Category: Total Volume 2016-2021Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Coffee in Kazakhstan
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong recovery in foodservice
Instant coffee still dominates coffee
Multinational players dominate
PROSPECTS AND OPPORTUNITIES
Fresh coffee set to benefit as consumers seek higher quality
Fresh coffee drives value growth
Growth across multiple channels expected over forecast period
CATEGORY DATA
Table 25 Retail Sales of Coffee by Category: Volume 2016-2021Table 26 Retail Sales of Coffee by Category: Value 2016-2021Table 27 Retail Sales of Coffee by Category: % Volume Growth 2016-2021Table 28 Retail Sales of Coffee by Category: % Value Growth 2016-2021Table 29 NBO Company Shares of Coffee: % Retail Value 2017-2021Table 30 LBN Brand Shares of Coffee: % Retail Value 2018-2021Table 31 Forecast Retail Sales of Coffee by Category: Volume 2021-2026Table 32 Forecast Retail Sales of Coffee by Category: Value 2021-2026Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026
Tea in Kazakhstan
KEY DATA FINDINGS
2021 DEVELOPMENTS
Tea recovers in 2021
Players compete though promotional offers
New innovations to keep consumers interested
PROSPECTS AND OPPORTUNITIES
Flat volume growth over forecast period
Opportunity to highlight healthy properties of tea over the forecast period
Green tea and fruit/herbal register positive volume growth
CATEGORY DATA
Table 35 Retail Sales of Tea by Category: Volume 2016-2021Table 36 Retail Sales of Tea by Category: Value 2016-2021Table 37 Retail Sales of Tea by Category: % Volume Growth 2016-2021Table 38 Retail Sales of Tea by Category: % Value Growth 2016-2021Table 39 NBO Company Shares of Tea: % Retail Value 2017-2021Table 40 LBN Brand Shares of Tea: % Retail Value 2018-2021Table 41 Forecast Retail Sales of Tea by Category: Volume 2021-2026Table 42 Forecast Retail Sales of Tea by Category: Value 2021-2026Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026
Other Hot Drinks in Kazakhstan
KEY DATA FINDINGS
2021 DEVELOPMENTS
Other hot drinks registers recovery in volume sales in 2021
Nestlé continues to dominate other hot drinks
Other plant-based hot drinks still niche
PROSPECTS AND OPPORTUNITIES
Healthy value and volume growth over forecast period
Healthier positioning will drive value sales over the forecast period
Growth of modern grocery retailers offers potential for development of private label
CATEGORY DATA
Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021Table 46 Retail Sales of Other Hot Drinks by Category: Value 2016-2021Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Hot Drinks
Fresh Coffee Beans
Fresh Ground Coffee Pods
Standard Fresh Ground Coffee
Regular Instant Standard Coffee
Decaffeinated Instant Standard Coffee
Regular Instant Coffee Mixes
Decaffeinated Instant Coffee Mixes
Loose Black Tea
Tea Bags Black
Fruit/Herbal Tea
Green Tea
Instant Tea
Other Tea
Chocolate-based Flavoured Powder Drinks
Malt-based Hot Drinks
Non-Chocolate-based Flavoured Powder Drinks
Other Plant-based Hot Drinks
Hot Drinks
This is the aggregation of Coffee, Tea, and Other Hot Drinks.
Share:
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hot Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page