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Learn moreDec 2020
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Overall, growth in value sales of hot drinks is expected to be dampened due to COVID-19. Though foodservice will be affected more severely, retail value sales are also expected to be lower, as a result of COVID.
The president declared a state of emergency from 16 March to 11 May. All retailing outlets, including open markets and city malls, with sales area greater than 2,000 sq m could only operate between 10.
Hot drinks continues to be divided between multinationals such as Mondelez and Nestlé, which are stronger in coffee, and local or regional players, which lead the larger product area of tea including Tea House, Orimi Trade, and RG Brands. The competitive landscape of tea remains unchanged due to its relative maturity and major players compete through continual promotions and discounts.
Small independent grocers are expected to perform well in 2020, as people work from home due to COVID-19 and shop more often in their local neighbourhood grocer. All the same, modern grocery retailers continue to gain value share as outlets continue to open across the country.
2020 is expected to be disastrous for on-premise sales of coffee and tea. Other hot drinks will not be impacted, as the majority of values sales are through retail channels.
The onset of a recession could very well slam the brakes on premiumisation trends, as consumers potentially trade down or in the case of coffee stick to less expensive formats, such as instant coffee. The dent to premiumisation will be mitigated somewhat in retail channels, but if the economy falls into a deep recession, then foodservice will be severely impacted, and with it will come a decline in experimentation, as it is through foodservice, in particular in coffee shops and tea cafés, that hot drink trends often originally start.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Kazakhstan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hot Drinks industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.