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Country Report

Hot Drinks in

Hot Drinks in Kazakhstan

30 pages, Feb 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Black tea is not challenged by maturity

In 2017, the volume consumption of tea was the highest among hot drinks in Kazakhstan. The reason for this is that tea, especially black tea, is the most traditional and preferred hot drink that is consumed on all occasions, in all weathers.

Hot drinks records a positive performance in 2017

In 2017, hot drinks in Kazakhstan generated a positive performance in both volume and value terms. Its dynamics in 2017 were due to several factors.

Difficulties for new local manufacturers to enter hot drinks

International companies maintained the strongest positions within hot drinks in Kazakhstan in 2017. For domestic companies it was difficult to compete in hot drinks and introduce new brands in 2017, due to the poor economic conditions and a lack of operational assets.

Moderate performance among new product developments in 2017

Despite the economic situation gradually improving, 2017 was temperate in terms of new product developments; most novelties were confined to the extension of flavours or packaging design.

Continuous development over the forecast period

Over the forecast period, it is anticipated that hot drinks (tea, coffee and chocolate-based flavoured powder drinks) will continuously record a positive sales performance. The betterment of the economic situation in the country, with real GDP growth of 4% each year, and growth in purchasing power will support sales during the forecast period.

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Samples

Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Kazakhstan for free:

The Hot Drinks in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Kazakhstan?
What are the major brands in Kazakhstan?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Kazakhstan?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Kazakhstan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Kazakhstan

EXECUTIVE SUMMARY

Black tea is not challenged by maturity

Hot drinks records a positive performance in 2017

Difficulties for new local manufacturers to enter hot drinks

Moderate performance among new product developments in 2017

Continuous development over the forecast period

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Coffee in Kazakhstan

HEADLINES

PROSPECTS

Continuing popularity of instant coffee

Growing coffee culture

Positive prospects for fresh coffee

COMPETITIVE LANDSCAPE

International players dominate

Developments

Marketing campaigns will drive sales

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2012-2017
Table 26 Retail Sales of Coffee by Category: Value 2012-2017
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 28 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 30 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 32 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022

Other Hot Drinks in Kazakhstan

HEADLINES

PROSPECTS

Chocolate-based flavoured powder drinks is the only category

High focus on children and teenagers

Increasing health awareness threatens chocolate-based flavoured powder drinks

COMPETITIVE LANDSCAPE

Manufacturers focus on new product developments

Strong dependence on imports

Opportunity to change product positioning

CATEGORY DATA

Table 35 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 36 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 37 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 38 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 40 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 41 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Tea in Kazakhstan

HEADLINES

PROSPECTS

Tea remains the core hot drink

Green tea sees the fastest growth

Modern grocery retailers supports the extension of product ranges

COMPETITIVE LANDSCAPE

Eco-labelled brands emerge

Expansion of premium brands

Active promotion and advertising

CATEGORY DATA

Table 45 Retail Sales of Tea by Category: Volume 2012-2017
Table 46 Retail Sales of Tea by Category: Value 2012-2017
Table 47 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 48 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 49 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 50 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 51 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 52 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 53 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 54 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Hot Drinks in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

Black tea is not challenged by maturity

Hot drinks records a positive performance in 2017

Difficulties for new local manufacturers to enter hot drinks

Moderate performance among new product developments in 2017

Continuous development over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Kazakhstan

EXECUTIVE SUMMARY

Black tea is not challenged by maturity

Hot drinks records a positive performance in 2017

Difficulties for new local manufacturers to enter hot drinks

Moderate performance among new product developments in 2017

Continuous development over the forecast period

MARKET DATA

SOURCES

Coffee in Kazakhstan

HEADLINES

PROSPECTS

Continuing popularity of instant coffee

Growing coffee culture

Positive prospects for fresh coffee

COMPETITIVE LANDSCAPE

International players dominate

Developments

Marketing campaigns will drive sales

CATEGORY DATA

Other Hot Drinks in Kazakhstan

HEADLINES

PROSPECTS

Chocolate-based flavoured powder drinks is the only category

High focus on children and teenagers

Increasing health awareness threatens chocolate-based flavoured powder drinks

COMPETITIVE LANDSCAPE

Manufacturers focus on new product developments

Strong dependence on imports

Opportunity to change product positioning

CATEGORY DATA

Tea in Kazakhstan

HEADLINES

PROSPECTS

Tea remains the core hot drink

Green tea sees the fastest growth

Modern grocery retailers supports the extension of product ranges

COMPETITIVE LANDSCAPE

Eco-labelled brands emerge

Expansion of premium brands

Active promotion and advertising

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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