In 2022, hot drinks in Myanmar is recovering from the COVID-19 pandemic and the coup. However, the industry now faces new challenges due to international inflation rates and fuel shortages.
In 2022, the COVID-19 pandemic is now having a limited impact on hot drinks, and the overall industry is recovering from the problems seen in 2020 and 2021. Likewise, demand for all three categories has remained resilient to the post-coup shock, as many products are regarded essential in households across the country.
Tea is an integral element of Myanmar’s culture and is viewed as the national drink, while pickled tea leaves are also enjoyed in laphet salads, with these popular for special occasions. Black tea is widely popular, particularly in foodservice, while green tea is stocked in all homes and is offered to guests with snacks.
According to the World Bank, Myanmar’s economy is set to grow by 3% in 2022, following an 18% contraction in 2021 due to the pandemic. However, due to worldwide inflation, the local currency is depreciating and the price of soft drinks will gradually rise over time, which will constrain both production and consumption.
In 2022, increased fuel prices and currency depreciation have significantly increased the cost of inland transportation, which means there have been more shortages and delays.
Over the forecast period, established hot drinks brands will continue launching new products, whether it be in the form of new pack sizes or flavours. Meanwhile, retail channels will continue expanding and using social media to attract more consumers and drive overall sales.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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