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Country Report

Hot Drinks in

Hot Drinks in Malaysia

Dec 2019

US$2,100

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Executive Summary

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Consumers of hot drinks show growing sophistication, with premiumisation and health trends in evidence

A smoking ban was implemented in foodservice establishments in January 2019. This resulted in fewer smokers purchasing beverages in coffee shops and eateries, but nonetheless the performance of both categories was bolstered by growing demand from cafés, tea saloons and bubble tea shops, which saw strong volume growth in 2019.

Hot drinks players reformulate products in line with consumer health awareness

As an increasing number of Malaysian consumers adopt healthy lifestyles, players in the other hot drinks category tap into demand for wholesome products. They are offering drinks that help consumers close the nutritional gap, for example by reducing sugar content, introducing vitamin fortification, or adding grain content for higher fibre intake.

Nestlé remains dominant in Malaysian hot drinks market in 2019

Nestlé (M) Bhd remained the leading player in the hot drinks market in 2019, with several leading brand names under its umbrella, such as Nescafé and Milo – the top brands in coffee and other hot drinks respectively. The player has established a strong resonance among Malaysian consumers due to its longstanding presence and extensive range.

Health trend a key factor influencing new product developments in 2019

Recent new product developments were influenced by Malaysians’ increasing knowledge of coffee and tea, along with health factors in hot drinks. A growing number of consumers also demand premium quality products to satisfy their sophisticated tastes.

Consumers to increasingly seek premium products offering both health and convenience attributes

Over the forecast period the hot drinks market in Malaysia is expecting to see stronger retail value growth than volume growth. This is due to the rising trend towards premium indulgence in the coffee and tea categories, along with the = development of healthier alternatives.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Hot Drinks in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Malaysia?
What are the major brands in Malaysia?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Malaysia?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Malaysia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Malaysia

EXECUTIVE SUMMARY

Consumers of hot drinks show growing sophistication, with premiumisation and health trends in evidence

Hot drinks players reformulate products in line with consumer health awareness

Nestlé remains dominant in Malaysian hot drinks market in 2019

Health trend a key factor influencing new product developments in 2019

Consumers to increasingly seek premium products offering both health and convenience attributes

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 3 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 4 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024

SOURCES

Summary 1 Research Sources

Coffee in Malaysia

HEADLINES

PROSPECTS

Consumers demonstrate increasingly sophisticated demand in coffee, players expand upmarket ranges

Fresh ground coffee pods offer both convenience and perceived quality, while foodservice shifts from fresh ground coffee to beans

January 2019 smoking ban has adverse impact on consumer foodservice

COMPETITIVE LANDSCAPE

Nestlé fails to gain share despite investments in Nescafé rebranding

Power Root gains share through investment in distribution

Players need to differentiate in increasingly competitive environment

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2014-2019
Table 26 Retail Sales of Coffee by Category: Value 2014-2019
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 28 Retail Sales of Coffee by Category: % Value Growth 2014-2019
Table 29 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2014-2019
Table 30 NBO Company Shares of Coffee: % Retail Value 2015-2019
Table 31 LBN Brand Shares of Coffee: % Retail Value 2016-2019
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2019-2024
Table 33 Forecast Retail Sales of Coffee by Category: Value 2019-2024
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2019-2024
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2019-2024

Other Hot Drinks in Malaysia

HEADLINES

PROSPECTS

Players seek to reduce products’ sugar content as consumer health awareness increases

Demand boosted during Ramadan by products suitable for consumption before and after fasting

Quaker fortifies Oat Cereal drinks with added vitamin content

COMPETITIVE LANDSCAPE

Nestlé remains dominant and invests in category, but activities by smaller players reduce its share

Rising players in other hot drinks bolster utilisation of internet channel, which increasingly appeals to consumers through convenience

New product developments target increasingly health-conscious consumer base

CATEGORY DATA

Table 36 Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
Table 37 Retail Sales of Other Hot Drinks by Category: Value 2014-2019
Table 38 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
Table 39 Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Other Hot Drinks: % Retail Value 2015-2019
Table 41 LBN Brand Shares of Other Hot Drinks: % Retail Value 2016-2019
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: Value 2019-2024
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024

Tea in Malaysia

HEADLINES

PROSPECTS

Growing consumer sophistication boosts demand for fresh-brewed tea

Bubble tea craze boosted by social media coverage due to products’ aesthetic appeal

Health benefits bolster performance of tea

COMPETITIVE LANDSCAPE

Boh Plantations enters into partnership with 99Speedmart to extend reach and expand distribution

Lipton set to bolster position through development of categories with health positioning

Malaysia sees increasing tea tourism

CATEGORY DATA

Table 46 Retail Sales of Tea by Category: Volume 2014-2019
Table 47 Retail Sales of Tea by Category: Value 2014-2019
Table 48 Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 49 Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Tea: % Retail Value 2015-2019
Table 51 LBN Brand Shares of Tea: % Retail Value 2016-2019
Table 52 Forecast Retail Sales of Tea by Category: Volume 2019-2024
Table 53 Forecast Retail Sales of Tea by Category: Value 2019-2024
Table 54 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 55 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Hot Drinks in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

Consumers of hot drinks show growing sophistication, with premiumisation and health trends in evidence

Hot drinks players reformulate products in line with consumer health awareness

Nestlé remains dominant in Malaysian hot drinks market in 2019

Health trend a key factor influencing new product developments in 2019

Consumers to increasingly seek premium products offering both health and convenience attributes

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Overview

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Table of Contents

Hot Drinks in Malaysia

EXECUTIVE SUMMARY

Consumers of hot drinks show growing sophistication, with premiumisation and health trends in evidence

Hot drinks players reformulate products in line with consumer health awareness

Nestlé remains dominant in Malaysian hot drinks market in 2019

Health trend a key factor influencing new product developments in 2019

Consumers to increasingly seek premium products offering both health and convenience attributes

MARKET DATA

SOURCES

Coffee in Malaysia

HEADLINES

PROSPECTS

Consumers demonstrate increasingly sophisticated demand in coffee, players expand upmarket ranges

Fresh ground coffee pods offer both convenience and perceived quality, while foodservice shifts from fresh ground coffee to beans

January 2019 smoking ban has adverse impact on consumer foodservice

COMPETITIVE LANDSCAPE

Nestlé fails to gain share despite investments in Nescafé rebranding

Power Root gains share through investment in distribution

Players need to differentiate in increasingly competitive environment

CATEGORY DATA

Other Hot Drinks in Malaysia

HEADLINES

PROSPECTS

Players seek to reduce products’ sugar content as consumer health awareness increases

Demand boosted during Ramadan by products suitable for consumption before and after fasting

Quaker fortifies Oat Cereal drinks with added vitamin content

COMPETITIVE LANDSCAPE

Nestlé remains dominant and invests in category, but activities by smaller players reduce its share

Rising players in other hot drinks bolster utilisation of internet channel, which increasingly appeals to consumers through convenience

New product developments target increasingly health-conscious consumer base

CATEGORY DATA

Tea in Malaysia

HEADLINES

PROSPECTS

Growing consumer sophistication boosts demand for fresh-brewed tea

Bubble tea craze boosted by social media coverage due to products’ aesthetic appeal

Health benefits bolster performance of tea

COMPETITIVE LANDSCAPE

Boh Plantations enters into partnership with 99Speedmart to extend reach and expand distribution

Lipton set to bolster position through development of categories with health positioning

Malaysia sees increasing tea tourism

CATEGORY DATA

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