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Hot Drinks in Malaysia
January 2022
Hot drinks in 2021: The big picture
Following a surge of growth in 2020, as COVID-19 restrictions meant that local consumers spent more time at home (with many working from home), retail volume sales of hot drinks suffered something of a hangover during 2021. Nonetheless, retail volume sales remained well above pre-pandemic levels, as lockdown measures remained in force for much of the year.
2021 key trends
The health and wellness trend, reinforced by the pandemic, is having a significant effect on demand for hot drinks. While Black tea dominates retail volume sales of tea in Malaysia, green tea is growing in popularity – due in large part to its strong reputation as a source of antioxidants.
Competitive landscape
In general, the pandemic has favoured established brands, such as Boh and Lipton in tea and Nescafé in coffee. During difficult times, consumers have been more likely to opt for reliable and familiar names, rather than trying out new ones, while downward pressure on disposable incomes arising from the economic shock engendered by COVID-19 has made many more wary of taking risks.
Retailing developments
The retail volume share of e-commerce in hot drinks more than doubled during 2020 and it continued to expand in 2021. The pandemic has been a key driver of this growth, as it has led a growing number of local consumers (particularly younger ones) to do their grocery shopping online.
Foodservice vs retail split
Foodservice volume sales of hot drinks declined at an accelerated pace during 2021. Between 2019 and 2021, volume sales through this channel declined by more than two fifths.
What next for hot drinks?
Retail current value sales of hot drinks will exhibit robust growth during the forecast period, supporting by an accelerated rate of growth in unit price. However, retail volume growth will be very modest – partly due to a revival in foodservice demand as the threat posed by the pandemic eases and daily life normalises.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Coffee
Tea
Other Hot Drinks
If you're in the Hot Drinks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Malaysia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Hot Drinks in Malaysia?
To what extent are health considerations impacting consumption of Hot Drinks in Malaysia?
What are the traditional preferences in Hot Drinks in Malaysia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Malaysia?
Which are the leading brands in Hot Drinks in Malaysia?
How are products distributed in Hot Drinks in Malaysia?
How is the rise of e-commerce changing the retail and competitive landscape?
Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
Where is future growth expected to be most dynamic?
Hot Drinks in Malaysia
EXECUTIVE SUMMARY
Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
Chart 1 Hot Drinks Value Sales Growth Scenarios: 2019-2026Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021Table 3 Retail Sales of Hot Drinks by Category: Volume 2016-2021Table 4 Retail Sales of Hot Drinks by Category: Value 2016-2021Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 9 Total Sales of Hot Drinks by Category: Total Volume 2016-2021Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Coffee in Malaysia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic restrictions weigh heavily on foodservice volume sales
In troubled times, consumers stick with trusted brands
Rising interest in artisanal and other premium offerings
PROSPECTS AND OPPORTUNITIES
Recovery in foodservice demand will be gradual
Fresh coffee ground pods will remain the top performer
E-commerce set to percolate into the mainstream
CATEGORY DATA
Table 25 Retail Sales of Coffee by Category: Volume 2016-2021Table 26 Retail Sales of Coffee by Category: Value 2016-2021Table 27 Retail Sales of Coffee by Category: % Volume Growth 2016-2021Table 28 Retail Sales of Coffee by Category: % Value Growth 2016-2021Table 29 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2016-2021Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2016-2021Table 31 NBO Company Shares of Coffee: % Retail Value 2017-2021Table 32 LBN Brand Shares of Coffee: % Retail Value 2018-2021Table 33 Forecast Retail Sales of Coffee by Category: Volume 2021-2026Table 34 Forecast Retail Sales of Coffee by Category: Value 2021-2026Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026Table 37 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2021-2026
Tea in Malaysia
KEY DATA FINDINGS
2021 DEVELOPMENTS
After a stellar 2020, retail demand suffers a moderate hangover in 2021
Consumers turn to familiar brands in troubled times
Foodservice continues to struggle due to COVID-19 restrictions
PROSPECTS AND OPPORTUNITIES
Foodservice will begin to recover, but retail volume sales growth will be limited
Health and wellness trend will continue to underpin growth in demand for green tea
More local consumers will experiment with premium fruit/herbal teas
CATEGORY DATA
Table 38 Retail Sales of Tea by Category: Volume 2016-2021Table 39 Retail Sales of Tea by Category: Value 2016-2021Table 40 Retail Sales of Tea by Category: % Volume Growth 2016-2021Table 41 Retail Sales of Tea by Category: % Value Growth 2016-2021Table 42 NBO Company Shares of Tea: % Retail Value 2017-2021Table 43 LBN Brand Shares of Tea: % Retail Value 2018-2021Table 44 Forecast Retail Sales of Tea by Category: Volume 2021-2026Table 45 Forecast Retail Sales of Tea by Category: Value 2021-2026Table 46 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026Table 47 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026
Other Hot Drinks in Malaysia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Health and wellness trend weighs on demand for malt-based hot drinks
Other-plant based hot drinks grow in popularity due to their healthful positioning
As a result of the pandemic, more local consumers are buying other hot drinks online
PROSPECTS AND OPPORTUNITIES
Cereal drinks will drive robust growth in demand for other plant-based hot drinks
The use of dairy alternatives will become more commonplace
Maturing infrastructure will underpin e-commerce growth
CATEGORY DATA
Table 48 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021Table 49 Retail Sales of Other Hot Drinks by Category: Value 2016-2021Table 50 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021Table 51 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021Table 52 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021Table 53 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Hot Drinks
Fresh Coffee Beans
Fresh Ground Coffee Pods
Standard Fresh Ground Coffee
Regular Instant Standard Coffee
Decaffeinated Instant Standard Coffee
Regular Instant Coffee Mixes
Decaffeinated Instant Coffee Mixes
Loose Black Tea
Tea Bags Black
Fruit/Herbal Tea
Green Tea
Instant Tea
Other Tea
Chocolate-based Flavoured Powder Drinks
Malt-based Hot Drinks
Non-Chocolate-based Flavoured Powder Drinks
Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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