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Country Report

Hot Drinks in

Hot Drinks in Malaysia

30 pages, Feb 2018

US$2,100

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Executive Summary

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Hot drinks records slower growth in 2017

Whilst coffee continued to be consumed daily, there was a slowdown in volume growth in 2017, due to the economic slowdown, which resulted in poor consumer sentiment. As a result, to continue creating consumer interest, players in coffee intensified their price promotions, such as offering additional sticks in packs, and conducted marketing activities.

Foodservice continues to gain traction

Whilst retail volume sales of hot drinks remained dominant in 2017, on-trade volume sales of coffee continued to increase, as consumers became more knowledgeable about speciality coffee. With rising demand for high-quality coffee and consumers’ willingness to pay a premium, this led to more foodservice providers being set up, such as Ome Café by Spacebar Coffee, as well as limited edition coffee being launched, such as Coffee Bean’s 20th Anniversary Coffee, launched in 2017.

Nestlé continues to dominate hot drinks

In 2017, Nestlé continued to dominate retail value sales of hot drinks in Malaysia. Due to its strong brand equity and extensive product portfolio across coffee and other hot drinks, the company appeals to different consumer segments.

New variants focus on increasing taste sophistication and health-consciousness

As players sought to maintain their competitiveness, they continued to launch new product variants across various categories in 2017. This was seen in instant coffee, in which players widened the choice of variants, such as the launch of Nescafé Latte Hazelnut 3-in-1.

Hot drinks is set to record value growth over the forecast period

Hot drinks is expected to see a positive value performance at constant 2017 prices over the forecast period; faster than the growth seen in the review period, as the low-priced segment of hot drinks in retail becomes increasingly saturated. With growing taste sophistication, especially amongst urban and young consumers patronising specialist cafés, premiumisation is anticipated to rise in coffee.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Hot Drinks in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Malaysia?
What are the major brands in Malaysia?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Malaysia?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Malaysia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Malaysia

EXECUTIVE SUMMARY

Hot drinks records slower growth in 2017

Foodservice continues to gain traction

Nestlé continues to dominate hot drinks

New variants focus on increasing taste sophistication and health-consciousness

Hot drinks is set to record value growth over the forecast period

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Other Hot Drinks in Malaysia

HEADLINES

PROSPECTS

Aggressive price promotions and value for money packs are launched to maintain competitiveness

Demand for healthier consumption is set to increase

Forecast period trends

COMPETITIVE LANDSCAPE

Nestlé leads hot drinks

International players dominate other hot drinks

Forecast period trends

CATEGORY DATA

Table 25 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 26 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 27 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 28 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 30 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 31 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 32 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 33 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Tea in Malaysia

HEADLINES

PROSPECTS

Tea players seek to appeal to the growing number of health-conscious consumers

Targeting new consumers through obtaining halal certification

Forecast period trends

COMPETITIVE LANDSCAPE

Boh Plantations leads tea

KWF Food Industries sees one of the fastest value growth rates in tea

Forecast period trends

CATEGORY DATA

Table 35 Retail Sales of Tea by Category: Volume 2012-2017
Table 36 Retail Sales of Tea by Category: Value 2012-2017
Table 37 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 38 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 40 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 41 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 42 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Coffee in Malaysia

HEADLINES

PROSPECTS

The launch of new flavours in instant coffee, amidst poor consumer sentiment

The on-trade channel gains popularity amongst consumers

Forecast period trends

COMPETITIVE LANDSCAPE

Nestlé remains the leading player in coffee

Nespresso records the fastest volume growth in fresh ground coffee pods

Forecast period trends

CATEGORY DATA

Table 45 Retail Sales of Coffee by Category: Volume 2012-2017
Table 46 Retail Sales of Coffee by Category: Value 2012-2017
Table 47 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 48 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 49 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
Table 50 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 51 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 52 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 53 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 55 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Hot Drinks in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

Hot drinks records slower growth in 2017

Foodservice continues to gain traction

Nestlé continues to dominate hot drinks

New variants focus on increasing taste sophistication and health-consciousness

Hot drinks is set to record value growth over the forecast period

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Malaysia

EXECUTIVE SUMMARY

Hot drinks records slower growth in 2017

Foodservice continues to gain traction

Nestlé continues to dominate hot drinks

New variants focus on increasing taste sophistication and health-consciousness

Hot drinks is set to record value growth over the forecast period

MARKET DATA

SOURCES

Other Hot Drinks in Malaysia

HEADLINES

PROSPECTS

Aggressive price promotions and value for money packs are launched to maintain competitiveness

Demand for healthier consumption is set to increase

Forecast period trends

COMPETITIVE LANDSCAPE

Nestlé leads hot drinks

International players dominate other hot drinks

Forecast period trends

CATEGORY DATA

Tea in Malaysia

HEADLINES

PROSPECTS

Tea players seek to appeal to the growing number of health-conscious consumers

Targeting new consumers through obtaining halal certification

Forecast period trends

COMPETITIVE LANDSCAPE

Boh Plantations leads tea

KWF Food Industries sees one of the fastest value growth rates in tea

Forecast period trends

CATEGORY DATA

Coffee in Malaysia

HEADLINES

PROSPECTS

The launch of new flavours in instant coffee, amidst poor consumer sentiment

The on-trade channel gains popularity amongst consumers

Forecast period trends

COMPETITIVE LANDSCAPE

Nestlé remains the leading player in coffee

Nespresso records the fastest volume growth in fresh ground coffee pods

Forecast period trends

CATEGORY DATA

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