Hot Drinks in Malaysia

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Coffee
  • Tea
  • Other Hot Drinks

If you're in the Hot Drinks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Hot Drinks in Malaysia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Hot Drinks in Malaysia?
  • To what extent are health considerations impacting consumption of Hot Drinks in Malaysia?
  • What are the traditional preferences in Hot Drinks in Malaysia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Malaysia?
  • Which are the leading brands in Hot Drinks in Malaysia?
  • How are products distributed in Hot Drinks in Malaysia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
  • Where is future growth expected to be most dynamic?

Hot Drinks in Malaysia

EXECUTIVE SUMMARY

Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
Chart 1 Hot Drinks Value Sales Growth Scenarios: 2019-2026 Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2019-2026

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021 Table 3 Retail Sales of Hot Drinks by Category: Volume 2016-2021 Table 4 Retail Sales of Hot Drinks by Category: Value 2016-2021 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2016-2021 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021 Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021 Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021 Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026 Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026 Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026 Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026 Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026 Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026 Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Coffee in Malaysia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic restrictions weigh heavily on foodservice volume sales
In troubled times, consumers stick with trusted brands
Rising interest in artisanal and other premium offerings

PROSPECTS AND OPPORTUNITIES

Recovery in foodservice demand will be gradual
Fresh coffee ground pods will remain the top performer
E-commerce set to percolate into the mainstream

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2016-2021 Table 26 Retail Sales of Coffee by Category: Value 2016-2021 Table 27 Retail Sales of Coffee by Category: % Volume Growth 2016-2021 Table 28 Retail Sales of Coffee by Category: % Value Growth 2016-2021 Table 29 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2016-2021 Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2016-2021 Table 31 NBO Company Shares of Coffee: % Retail Value 2017-2021 Table 32 LBN Brand Shares of Coffee: % Retail Value 2018-2021 Table 33 Forecast Retail Sales of Coffee by Category: Volume 2021-2026 Table 34 Forecast Retail Sales of Coffee by Category: Value 2021-2026 Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026 Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026 Table 37 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2021-2026

Tea in Malaysia

KEY DATA FINDINGS

2021 DEVELOPMENTS

After a stellar 2020, retail demand suffers a moderate hangover in 2021
Consumers turn to familiar brands in troubled times
Foodservice continues to struggle due to COVID-19 restrictions

PROSPECTS AND OPPORTUNITIES

Foodservice will begin to recover, but retail volume sales growth will be limited
Health and wellness trend will continue to underpin growth in demand for green tea
More local consumers will experiment with premium fruit/herbal teas

CATEGORY DATA

Table 38 Retail Sales of Tea by Category: Volume 2016-2021 Table 39 Retail Sales of Tea by Category: Value 2016-2021 Table 40 Retail Sales of Tea by Category: % Volume Growth 2016-2021 Table 41 Retail Sales of Tea by Category: % Value Growth 2016-2021 Table 42 NBO Company Shares of Tea: % Retail Value 2017-2021 Table 43 LBN Brand Shares of Tea: % Retail Value 2018-2021 Table 44 Forecast Retail Sales of Tea by Category: Volume 2021-2026 Table 45 Forecast Retail Sales of Tea by Category: Value 2021-2026 Table 46 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026 Table 47 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026

Other Hot Drinks in Malaysia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Health and wellness trend weighs on demand for malt-based hot drinks
Other-plant based hot drinks grow in popularity due to their healthful positioning
As a result of the pandemic, more local consumers are buying other hot drinks online

PROSPECTS AND OPPORTUNITIES

Cereal drinks will drive robust growth in demand for other plant-based hot drinks
The use of dairy alternatives will become more commonplace
Maturing infrastructure will underpin e-commerce growth

CATEGORY DATA

Table 48 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021 Table 49 Retail Sales of Other Hot Drinks by Category: Value 2016-2021 Table 50 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021 Table 51 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021 Table 52 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021 Table 53 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021 Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026 Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026 Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026 Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Hot Drinks

      • Fresh Coffee Beans
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
        • Regular Instant Standard Coffee
        • Decaffeinated Instant Standard Coffee
        • Regular Instant Coffee Mixes
        • Decaffeinated Instant Coffee Mixes
      • Loose Black Tea
      • Tea Bags Black
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea
      • Chocolate-based Flavoured Powder Drinks
      • Malt-based Hot Drinks
      • Non-Chocolate-based Flavoured Powder Drinks
    • Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.

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