Executive Summary

Mar 2019
A traditional category facing challenges of changing consumption habits

Demand for hot drinks has been changing due to evolving consumer needs. The industry and its consumers are increasing the attention paid to sustainability and ethical production, leading to innovation.

Private consumption and tourism driving growth

Hot drinks is gaining momentum in Portugal, as are other fmcg. On the domestic front, the positive macroeconomic environment, with decreasing unemployment and increased private consumption are leading consumers to spend more on their purchases, thus fostering the value growth in retail, as well as contributing to the increase in out-of-home consumption.

Country’s increasing openness changing consumption habits

Portugal’s openness in recent years is playing a key role in changing consumption habits in the country, influenced by both the inflows of tourists with different consumption habits and by the introduction of new habits to domestic consumers increasingly used to travel and exposure to different cultures. A shift is particularly seen amongst consumers of the millennial generation; they favour the introduction of new products and flavours and are more open to novelty, contributes to build value for the industry.

Competitive landscape with a mix of local and global players

Nestlé Portugal and local company Novadelta – Comércio e Indústria de Cafés dominated hot drinks with a combined retail value share of more than 50% in 2018. Although global hot drinks powerhouses are present in the marketplace, plenty of local players hold significant shares.

Sustainable innovation at the heart of the industry

Sustainability and ethical consumption have been at the core of the Portuguese hot drinks market, particularly in coffee, with the maturity of the pods category in the country contributing to put these concerns in the centre of the industry. There has been a sequence of new product launches with specific certifications, most commonly UTZ, but also Rainforest Alliance, Fair Trade and others, with brands launching special products to market these certifications.

Ageing population shaping the future

In Portugal hot drinks is expected to see moderately accelerated volume growth during the forecast period, compared to the historic period, whilst value sales are expected to see moderate growth, particularly due to the maturing of the market, considering the impact of innovation and new ways of consuming hot drinks that occurred during the review period. The major factors affecting hot drinks are an ageing population with increasing health concerns and changes in consumption habits, contributing to the moderate to stagnant prospects for the forecast period.

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Hot Drinks in Portugal

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Portugal for free:

The Hot Drinks in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hot Drinks in Portugal?
  • What are the major brands in Portugal?
  • How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Portugal?
  • Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
  • How have changing demographics (for example an aging population) affected the hot drinks market in Portugal?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Hot Drinks in Portugal

EXECUTIVE SUMMARY

A traditional category facing challenges of changing consumption habits
Private consumption and tourism driving growth
Country’s increasing openness changing consumption habits
Competitive landscape with a mix of local and global players
Sustainable innovation at the heart of the industry
Ageing population shaping the future

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Coffee in Portugal

HEADLINES

PROSPECTS

Third wave of coffee hitting Portugal
Changes in consumption habits set to influence category equilibrium
Instant coffee loses ground for pods

COMPETITIVE LANDSCAPE

Differentiation in the age of pod standardisation
Compatible pods on the rise
Coffee players with omnichannel strategy

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2013-2018
Table 27 Retail Sales of Coffee by Category: Value 2013-2018
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 29 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2013-2018
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 32 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 33 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 35 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2018-2023

Other Hot Drinks in Portugal

HEADLINES

PROSPECTS

Sugar content penalising growth
Reinvention of tradition
Demography challenging the category

COMPETITIVE LANDSCAPE

Players with reduced-sugar and functional options

CATEGORY DATA

Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Tea in Portugal

HEADLINES

PROSPECTS

Health and wellness at the core of the tea prospects
Tea and RTD tea evolving side by side
Growth potential of tea

COMPETITIVE LANDSCAPE

Tea pods losing ground
Private label: Growing in the present and in the near future

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2013-2018
Table 50 Retail Sales of Tea by Category: Value 2013-2018
Table 51 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 52 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 54 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 55 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 56 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023