The recovery of foodservice sales has ensured positive growth for hot drinks in total volume terms in 2022. The shift from at-home to out-of-home consumption allied to the recovery of local tourism has provided a big boost to the positive performance of the foodservice channel in 2022.
Inflation is having a big impact on the market in 2022 with consumers being forced to reduce the size of their shopping baskets, particularly in the second half of the year, as prices go up and disposable incomes reduce. There are several factors behind the high inflation, from Russia’s war in Ukraine to the poor coffee harvest in key countries such as Brazil and Columbia, all of which has pushed the average unit price of hot drinks up.
No major changes were seen in the competitive landscape in 2022. Nonetheless, with prices rising rapidly across food and drinks, some retailers have seen an opportunity to gain share by increasing the gap between the price of their private label products and those of the leading manufacturer brands.
Omnichannel strategies continue to have a strong influence on the retailing landscape for hot drinks in Portugal. During the pandemic many manufacturers invested in developing online stores to help mitigate the decline in sales resulting from the restrictions imposed on consumer movements and the closure of foodservice establishments.
During 2020 and 2021 there was a natural increase in the consumption of hot drinks at home as consumer foodservice operations were limited. This trend continued even after the reopening of establishments, initially because of major restrictions on access.
Portugal and Europe as a whole is going through a period of great uncertainty. Russia's invasion of Ukraine in early 2022 and the resulting inflation and interest rate hikes are having a big impact on consumer purchasing habits.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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