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Learn moreJan 2021
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Hot drinks saw satisfactory performance in 2020, as all three categories posted double-digit value growth on the strength of higher retail volume growth despite higher unit prices. Other hot drinks, which has negligible presence in horeca, saw the highest volume and value growth for the second consecutive year.
In Ukraine, the onset of the COVID-19 epidemic coincided with a government reshuffle in early March. The economic outlook was stable prior to the outbreak of COVID-19, with steady growth, moderate public debt and relative price and currency stability.
There were several ways in which companies reacted to COVID-19-related issues in 2020. First, they tried with varying success to maintain prices at certain levels because of falling disposable incomes; the major retailers also tried to freeze unit price growth at least for the period of quarantine.
E-commerce posted confident growth in 2020. During the lockdown, online sales increased on average six times and decreased after the quarantine measures were eased.
Contrary to expectations, there was no significant shift from foodservice to retail in 2020. Growth in retail sales across some categories within hot drinks was to a greater extent attributed to organic growth of categories in keeping with recent trends, such as for coffee beans and other plant-based hot drinks.
Over the forecast period Ukrainian consumers are expected to become more cautious about their health, so hot drinks that offer or which are perceived to have some health-related benefits will show more positive dynamics. Among the types of drinks that will benefit are fruit/herbal and green tea and some plant-based hot drinks.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Ukraine with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hot Drinks industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.