Hot Drinks in Ukraine

Improved disposable income enhances consumption

Improved consumer confidence due to growth in disposable income of the population in 2019 enhanced, among others, consumption of hot drinks. Coupled with intensive promotional activities and new product development, this ensured modest growth in both retail and foodservice, with coffee being the primary growth driver.

Promotional activities and new product development drive growth

In 2019, hot drinks posts modest volume and value growth, driven by improved consumer income, as well as strong cultural tradition for hot drinks consumption. Consumer confidence has improved due to increased purchasing power, which further drives growth in consumption overall.

International players lead thanks to extensive product portfolios and financial sustainability

In 2019, hot drinks is characterised by a relatively consolidated market environment, with international players confidently leading in the largest categories of coffee and tea. Jacobs and Nestlé lead in hot drinks thanks to their extensive product portfolios and financial sustainability and better resilience to unfavourable economic conditions, underpinned by global presence.

New product development meets consumers’ interest for novelty

In hot drinks, all categories saw the introduction of new products in 2019, with product development being driven by trends for healthy lifestyles and responsible consumption. The most active product development takes place in tea, with fruit/herbal tea leading in number of new products.

Modest growth expected in line with rising disposable income

Hot drinks is expected to post modest but steady growth in 2019 and over the forecast period, with foodservice growth more dynamic than retail growth due to active development of foodservice sales. Coffee is predicted the fastest growth in hot drinks, in both retail and foodservice, which is a result of active development of coffee culture in Ukraine and intensive promotions in retail.

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