Executive Summary

Mar 2019
Hot drinks in Cameroon records strong double-digit value growth in 2018

As one of the strongest coffee and tea producers in Africa, Cameroon is witnessing a steady rise in coffee, tea and hot drinks consumption yielding strong double-digit value growth again in 2018. Rising spending amongst middle-income groups could account for this as lifestyle changes are driving towards sophistication and hospitality in the business environment.

Recent developments in modern retailing boosts growth

The year 2018 was characterised by booming developments in modern retailing in Cameroon. This included new supermarket entrants and the expansion of older retailers into residential areas of large cities.

Some key players demarcate themselves amidst a fragmented competitive scape

Despite the fact that the competitive environment in hot drinks is still fragmented in Cameroon, some players managed to demarcate and make for a name for themselves. Such is the case of Nestlé, which is notably present in hot drinks.

Innovation will boost growth opportunities

New product developments and innovation in hot drinks will be key to taking advantage of growth opportunities available. Some of these may include combination products for instant consumption, new flavours, healthier and sugar-free options.

Hot drinks will continue to perform strongly

Hot drinks is expected to grow well over the forecast period with a performance comparable to that seen over the review period. Steady growth will continue, stimulated by marketing and advertising from the leading players.

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Hot Drinks in Cameroon

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Cameroon for free:

The Hot Drinks in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hot Drinks in Cameroon?
  • What are the major brands in Cameroon?
  • How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Cameroon?
  • Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
  • How have changing demographics (for example an aging population) affected the hot drinks market in Cameroon?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Hot Drinks in Cameroon

EXECUTIVE SUMMARY

Hot drinks in Cameroon records strong double-digit value growth in 2018
Recent developments in modern retailing boosts growth
Some key players demarcate themselves amidst a fragmented competitive scape
Innovation will boost growth opportunities
Hot drinks will continue to perform strongly

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Coffee in Cameroon

HEADLINES

PROSPECTS

Coffee post strong double-digit performance in value growth
Health and wellness to continue to drive product innovation
Coffee volume sales expected to grow well over the forecast period

COMPETITIVE LANDSCAPE

Coffee remains fragmented in the competitive environment
High unit prices will hamper growth opportunities

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2013-2018
Table 27 Retail Sales of Coffee by Category: Value 2013-2018
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 29 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 31 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 33 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023

Other Hot Drinks in Cameroon

HEADLINES

PROSPECTS

Malt-based and chocolate-based flavoured powder drinks were successful in hot drinks
Sales centre on child consumption
Consumers will seek value for money over the forecast period

COMPETITIVE LANDSCAPE

Domestic brands gain popularity amidst a highly fragmented landscape
Players will introduce more affordable pack sizes to target lower-income consumers

CATEGORY DATA

Table 36 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 37 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 38 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 39 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 40 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 41 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Tea in Cameroon

HEADLINES

PROSPECTS

Tea performs well, driven by changing consumer needs
Natural and caffeine-free products appeal more to health-conscious consumers
Tea expected to grow well in volume over the forecast period

COMPETITIVE LANDSCAPE

In highly competitive landscape, players rely on reputation, quality and availability to ensure consumer loyalty
International players dominate tea sales

CATEGORY DATA

Table 46 Retail Sales of Tea by Category: Volume 2013-2018
Table 47 Retail Sales of Tea by Category: Value 2013-2018
Table 48 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 49 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 51 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 52 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 53 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 54 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 55 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023