As one of the strongest coffee and tea producers in Africa, Cameroon is witnessing a steady rise in coffee, tea and hot drinks consumption yielding strong double-digit value growth again in 2018. Rising spending amongst middle-income groups could account for this as lifestyle changes are driving towards sophistication and hospitality in the business environment.
The year 2018 was characterised by booming developments in modern retailing in Cameroon. This included new supermarket entrants and the expansion of older retailers into residential areas of large cities.
Despite the fact that the competitive environment in hot drinks is still fragmented in Cameroon, some players managed to demarcate and make for a name for themselves. Such is the case of Nestlé, which is notably present in hot drinks.
New product developments and innovation in hot drinks will be key to taking advantage of growth opportunities available. Some of these may include combination products for instant consumption, new flavours, healthier and sugar-free options.
Hot drinks is expected to grow well over the forecast period with a performance comparable to that seen over the review period. Steady growth will continue, stimulated by marketing and advertising from the leading players.
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Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Cameroon with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Hot Drinks market research database.