Cameroon has not been as affected by the energy crisis stemming from the war in Ukraine, as rising global energy prices in 2022 are giving a boost to government coffers and helping stabilise the economy. However, ongoing civil conflict is restraining economic growth.
Hot drinks in Cameroon continues to see sustained growth despite growing maturity. Consumer lifestyles and habits are changing, which, coupled with the growing population and rising urbanisation, continues to support growth in hot drinks.
Both multinational and local well-known players continue to benefit from consumer loyalty to their well-established brands in 2022.
The country’s retail infrastructure continues to modernise and supermarkets have gained significant value share over the review period. That being said, there are also particularities within the retail landscape for hot drinks For instant, sachets for other hot drinks have become increasingly popular, due to the lower financial outlay, and these are mainly available through small local grocers.
Foodservice is expected to register higher volume growth than retail channels in 2022, as society is fully opened up post pandemic lockdowns. There is also a growing number of small cafés, particularly in urban areas, that cater for consumers that are leading increasingly busy lives and so often do not have the time for example to prepare breakfast at home.
Hot drinks will register healthy constant value and volume growth over the forecast period. Population growth will support volume sales.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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