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Country Report

Hot Drinks in

Hot Drinks in Norway

31 pages, Feb 2018

US$2,100

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Executive Summary

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A stagnant performance for hot drinks in 2017

Overall, hot drinks in Norway witnessed a stagnant performance in retail volume terms in 2017. The lack of growth stems primarily from a decline in large, mature categories including standard fresh ground coffee and tea bags black standard, which are facing strong competition from fresh coffee beans and fruit/herbal tea, respectively.

Increasingly sophisticated preferences in coffee and tea drives value growth

Retail value sales recorded higher growth than volume sales in both coffee and tea in 2017, due to increased demand for premium products. In coffee, consumers continued to shift towards fresh coffee beans, which benefits from a perception of superior quality and freshness.

Hot drinks remains a consolidated market

Hot drinks remains consolidated, with few companies controlling the majority of share in coffee, tea and other hot drinks. While coffee and tea are being increasingly challenged by smaller, innovative players and the leading players are sharpening their own innovation efforts as a result, other hot drinks remains uneventful and stagnant, resulting in a lack of innovation.

Companies target young consumers with convenient, fashionable products

Players in both coffee and tea are increasingly targeting a younger demographic with convenient and fashionable products, in search of expanding their consumer groups and increasing revenue. Within coffee, the most notable example was the launch of Nescafé Azera, a premium instant coffee aimed at stylish, urban consumers who would otherwise enjoy their coffee in a café or coffee bar.

Expected decline in fresh ground coffee and black standard tea curbs overall growth expectations

Despite an expected dynamic performance for fresh coffee beans and fruit/herbal tea, growth expectations of hot drinks overall remain flat. The forecast expectations are negatively affected by an anticipated decline in fresh ground coffee and black standard tea, which are considered mature and have a large share in their respective markets.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Norway for free:

The Hot Drinks in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Norway?
What are the major brands in Norway?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Norway?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Norway?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Norway

EXECUTIVE SUMMARY

A stagnant performance for hot drinks in 2017

Increasingly sophisticated preferences in coffee and tea drives value growth

Hot drinks remains a consolidated market

Companies target young consumers with convenient, fashionable products

Expected decline in fresh ground coffee and black standard tea curbs overall growth expectations

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Coffee in Norway

HEADLINES

PROSPECTS

Fresh coffee beans continue to drive growth in coffee

Specialist coffee shops contribute to increasingly sophisticated coffee preferences

Instant coffee remains popular for its convenience and versatility

COMPETITIVE LANDSCAPE

Norwegian coffee remains consolidated

Nespresso faces increasing competition

Effort from Nestlé to reach young consumers with new instant coffee

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2012-2017
Table 27 Retail Sales of Coffee by Category: Value 2012-2017
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 29 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
Table 32 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 33 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 35 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022

Other Hot Drinks in Norway

HEADLINES

PROSPECTS

Other hot drinks remains stable, but stagnant

Winter is key season for consumption

COMPETITIVE LANDSCAPE

Consolidated category with low degree of innovation

Collaboration between Toro and the Norwegian Tourist Association

CATEGORY DATA

Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Tea in Norway

HEADLINES

PROSPECTS

Weak development in volume sales of tea

Herbal tea continues to be fashionable, reaching younger consumers

COMPETITIVE LANDSCAPE

Twinings continues to dominate, and recognises need for innovation

Pukka Tea increases sales through seasonal focus and new niche products

Lipton contributes to making organic tea more mainstream

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2012-2017
Table 50 Retail Sales of Tea by Category: Value 2012-2017
Table 51 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 52 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 54 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 55 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 56 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Hot Drinks in Norway

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Executive Summary

New Report Guarantee

A stagnant performance for hot drinks in 2017

Increasingly sophisticated preferences in coffee and tea drives value growth

Hot drinks remains a consolidated market

Companies target young consumers with convenient, fashionable products

Expected decline in fresh ground coffee and black standard tea curbs overall growth expectations

Samples

Overview

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Table of Contents

Hot Drinks in Norway

EXECUTIVE SUMMARY

A stagnant performance for hot drinks in 2017

Increasingly sophisticated preferences in coffee and tea drives value growth

Hot drinks remains a consolidated market

Companies target young consumers with convenient, fashionable products

Expected decline in fresh ground coffee and black standard tea curbs overall growth expectations

MARKET DATA

SOURCES

Coffee in Norway

HEADLINES

PROSPECTS

Fresh coffee beans continue to drive growth in coffee

Specialist coffee shops contribute to increasingly sophisticated coffee preferences

Instant coffee remains popular for its convenience and versatility

COMPETITIVE LANDSCAPE

Norwegian coffee remains consolidated

Nespresso faces increasing competition

Effort from Nestlé to reach young consumers with new instant coffee

CATEGORY DATA

Other Hot Drinks in Norway

HEADLINES

PROSPECTS

Other hot drinks remains stable, but stagnant

Winter is key season for consumption

COMPETITIVE LANDSCAPE

Consolidated category with low degree of innovation

Collaboration between Toro and the Norwegian Tourist Association

CATEGORY DATA

Tea in Norway

HEADLINES

PROSPECTS

Weak development in volume sales of tea

Herbal tea continues to be fashionable, reaching younger consumers

COMPETITIVE LANDSCAPE

Twinings continues to dominate, and recognises need for innovation

Pukka Tea increases sales through seasonal focus and new niche products

Lipton contributes to making organic tea more mainstream

CATEGORY DATA

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