Hot Drinks in Norway

Hot Drinks in Norway

EXECUTIVE SUMMARY

A stagnant performance for hot drinks in 2017

Increasingly sophisticated preferences in coffee and tea drives value growth

Hot drinks remains a consolidated market

Companies target young consumers with convenient, fashionable products

Expected decline in fresh ground coffee and black standard tea curbs overall growth expectations

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Coffee in Norway

HEADLINES

PROSPECTS

Fresh coffee beans continue to drive growth in coffee

Specialist coffee shops contribute to increasingly sophisticated coffee preferences

Instant coffee remains popular for its convenience and versatility

COMPETITIVE LANDSCAPE

Norwegian coffee remains consolidated

Nespresso faces increasing competition

Effort from Nestlé to reach young consumers with new instant coffee

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2012-2017
Table 27 Retail Sales of Coffee by Category: Value 2012-2017
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 29 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
Table 32 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 33 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 35 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022

Other Hot Drinks in Norway

HEADLINES

PROSPECTS

Other hot drinks remains stable, but stagnant

Winter is key season for consumption

COMPETITIVE LANDSCAPE

Consolidated category with low degree of innovation

Collaboration between Toro and the Norwegian Tourist Association

CATEGORY DATA

Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Tea in Norway

HEADLINES

PROSPECTS

Weak development in volume sales of tea

Herbal tea continues to be fashionable, reaching younger consumers

COMPETITIVE LANDSCAPE

Twinings continues to dominate, and recognises need for innovation

Pukka Tea increases sales through seasonal focus and new niche products

Lipton contributes to making organic tea more mainstream

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2012-2017
Table 50 Retail Sales of Tea by Category: Value 2012-2017
Table 51 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 52 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 54 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 55 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 56 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

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