The resumption in normal lifestyles including the return to the workplace, particularly for those who work in offices, had a negative impact on off-trade volume sales of coffee and tea in 2022. Substantial volumes of tea and coffee are paid for by employers, which are not captured in Euromonitor International data.
In addition to the effects of the return to normal lifestyles in 2022, there were three other key trends. First, premiumisation gathered momentum during the height of the pandemic as consumers enduring lockdown endeavoured to replicate the café experience at home.
The shares of the top two leading players in hot drinks remained stable in 2022. Jacobs Douwe Egberts Norge AS remained in the lead thanks to its leading position in coffee.
Grocery retailers remained by far the largest channel in hot drinks in 2022, but lost share to convenience retail which recovered significantly as people resumed busier lifestyles outside of the home.
Consumer foodservice continued to recover dynamically in 2022, growing rapidly once establishments were allowed to open fully again. Despite extensive closures of restaurants, bars and cafés in the first quarter of the year, on-trade volumes for most hot drinks approached 2019 levels by the end of 2022.
Off-trade volume sales of hot drinks in 2023 are set to continue being negatively impacted by the resumption in cross-border trade. Beyond 2023, less volatile market conditions are expected, which will lead to more stable year-on-year sales.
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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