Growth in total volume sales of hot drinks in Uzbekistan in 2022 is expected to surpass that recorded the previous year. This is primarily due to increased off-trade demand in tea, which is by far the largest of the main market categories.
While overall demand has been weakened by inflationary pressures, coffee has continued to benefit from the expansion and evolution of the local coffee-drinking culture in Uzbekistan in 2022. This trend has been supported by growing consumer exposure to different varieties of coffee in on-trade establishments such as specialist coffee shops, improvements in the off-trade distribution of various product types, new launches and marketing campaigns for leading brands.
Millenium Distribution OOO has remained the leading company in hot drinks in Uzbekistan in retail value sales terms in 2022, followed by Ahmad Tea Ltd and Ayven Trade OOO. Millenium Distribution derives the lion’s share of its sales from instant coffee, where it has long been the clear leader thanks to the popularity of its MacCoffee brand, though it is also one of the highest ranked firms in tea due to the combined strength of its Toshkent Choy and Tudor ranges.
Small local grocers has continued to dominate retail distribution of hot drinks in Uzbekistan in 2022, claiming the lion’s share of volume sales in the three main categories. In addition to traditional neighbourhood grocery stores, this channel includes bazaars, which remain popular across the country and often sell hot drinks at more competitive prices than modern grocery retailers.
Hot drinks consumption in Uzbekistan remains heavily concentrated in off-trade channels. While foodservice volume sales have continued to increase at an impressive pace in 2022, growth is set to be substantially slower than in 2021.
The outlook for hot drinks in Uzbekistan over the forecast period is broadly positive, with healthy growth in overall retail and foodservice volume sales projected. The expansion of the market as a whole will be underpinned by population growth, economic development and rising urbanisation.
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Hot Drinks
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