Executive Summary

Mar 2019
Hot drinks records moderate current value growth

Hot drinks recorded moderate current value growth in retail sales in 2018, at a similar level to 2017. The growth primarily came from coffee, which remained by far the most important category in hot drinks in both current value and retail volume terms.

Hot drinks growth increasingly relies on specific value

In light of weaker volume sales, current value growth in hot drinks is increasingly relying on stronger demand for products offering greater specific value, including premium hot drinks. In coffee, this takes the form of consumer spending shifting from segments with lower unit prices (standard fresh ground coffee and instant coffee) towards those that offer higher unit prices (fresh coffee beans and fresh ground coffee pods).

Major international coffee manufacturers continue to dominate

Hot drinks in Austria continued to remain firmly in the hands of coffee manufacturers; the sole exception is Teekanne GmbH & Co KG, which continued to lead tea’s value sales, largely owing to the particularly strong presence of its Teekanne and Willi Dungl brands in fruit/herbal tea.

Innovation through sustainable sourcing and health and wellness

With volume growth in both coffee and tea weakening, value sales growth will increasingly rely on manufacturers finding new ways to add value to their products. In coffee, transparent and sustainable sourcing of inputs will become increasingly important: ethical labels, such as Fairtrade and UTZ, will thrive as consumers seek assurance about the origins of ingredients.

Modest positive value growth in hot drinks, driven by coffee

Retail sales of hot drinks in Austria are expected to record positive value growth both in current terms and at constant 2018 prices over the forecast period. This will be mainly driven by the continued strong performance in coffee, where higher unit prices of fresh coffee beans and fresh ground coffee pods will sustain value growth.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Hot Drinks in Austria

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Austria for free:

The Hot Drinks in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hot Drinks in Austria?
  • What are the major brands in Austria?
  • How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Austria?
  • Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
  • How have changing demographics (for example an aging population) affected the hot drinks market in Austria?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Hot Drinks in Austria

EXECUTIVE SUMMARY

Hot drinks records moderate current value growth
Hot drinks growth increasingly relies on specific value
Major international coffee manufacturers continue to dominate
Innovation through sustainable sourcing and health and wellness
Modest positive value growth in hot drinks, driven by coffee

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Coffee in Austria

HEADLINES

PROSPECTS

Value growth sustained by migration towards higher-priced products
More subdued growth prospects for maturing coffee pods
Demand for instant coffee to benefit from migratory influx

COMPETITIVE LANDSCAPE

Broad positioning allows Tchibo-Eduscho to stay ahead
Minor players expand into pods and traditional ground coffee
Nestlé relaunches Nescafé Gold for its instant coffee brand

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2013-2018
Table 27 Retail Sales of Coffee by Category: Value 2013-2018
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 29 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2013-2018
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 32 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 33 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 35 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2018-2023

Other Hot Drinks in Austria

HEADLINES

PROSPECTS

Demographic appeal limited by perception as children’s drink
Health concerns over sugar remains major stumbling block
Labelling increasingly key to adding value

COMPETITIVE LANDSCAPE

Nestlé Österreich GmbH retains leadership due to Caro and Nesquik
Mondelez Österreich GmbH remains main challenger
Ovomaltine brand still virtually synonymous with malt-based hot drinks

CATEGORY DATA

Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Tea in Austria

HEADLINES

PROSPECTS

Tea held back by weakening demand during warmer winter seasons
Premiumisation drives value growth
Health and wellness to remain growth driver

COMPETITIVE LANDSCAPE

Teekanne GmbH & Co KG remains unchallenged
Unilever’s Lipton thrives after 2017 launch
Smaller players remain strong due to high innovation

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2013-2018
Table 50 Retail Sales of Tea by Category: Value 2013-2018
Table 51 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 52 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 54 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 55 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 56 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

Related Reports