In 2022, hot drinks is set to record steady retail volume and current retail value growth, albeit at a much more moderate rate when compared with the double-digit growth levels of 2021. Growth in 2022 is mainly driven by increased demand for coffee products, sold through retail and on-trade channels.
In 2022, current retail value growth is being driven by consumers’ growing demand for high-quality, premium products either made from organic ingredients or sustainably sourced and produced. This is especially the case within fruit/herbal teas, with organic varieties being in high demand, as are organic coffee beans and ground coffee.
There are set to be no major changes in the competitive landscape in 2022. The leading companies such as Nestlé, Tchibo and Jacobs are those with the largest selection of coffee products, offering renowned brands such as Nescafé, Nespresso, Cafissimo, Tchibo and Jacobs.
With shopping habits returning to pre-COVID-19 patterns, including increasing time spent in-store shopping at regular grocery retailers, retail current value sales for hot drinks through grocery outlets is increasing further. Due to the growing demand for convenience and, ideally, shopping from one retailer, hypermarkets and supermarkets are gaining traction.
As more gastronomy outlets have reopened, consumers are becoming more confident in eating and drinking out, socialising at cafés, in beer gardens and restaurants, or visiting kiosks for a quick snack and coffee. This leads to strong on-trade results in 2022, set to record high levels of value and volume growth.
Hot drinks is set to record a slight total volume and value sales decline over the forecast period but still residing at sales levels that widely exceed pre-pandemic levels. Coffee is a highly mature and saturated category, which experienced a strong sales boosts during the pandemic, and this somewhat limits the potential for future growth.
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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