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Country Report

Hot Drinks in

Hot Drinks in South Africa

Mar 2021

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on hot drinks

South Africa was in a recession already prior to the start of COVID-19. The arrival of the pandemic exacerbated the economic downturn, causing real GDP to contract steeply in 2020.

COVID-19 country impact

The initial hard lockdown spanned 26 March to 30 April. During this time borders were closed to tourists but not for the distribution of goods, while interprovincial travel was banned, and domestic and international tourist flights ceased.

Company response

Price promotions were frequently seen in 2020 as retailers and manufacturers did all they could to keep retail hot drinks affordable amid significantly declining purchasing power. These promotions were also common prior to COVID-19, as South Africa was already technically in an economic recession when the pandemic started.

Retailing shift

Generally speaking, distribution has not been negatively affected by COVID-19, primarily due to most hot drinks being produced locally. In 2020, hot drinks therefore remained available throughout the lockdowns via grocery retailers as they are deemed essential products.

Foodservice vs retail split

Retail was the dominant hot drinks channel pre-pandemic and foodservice closures and restrictions in 2020 widened the sales gap further. To some extent, off-trade hot drinks, especially coffee, absorbed consumer expenditure that would have normally gone on foodservice hot drinks during the year.

What next for hot drinks?

Although overall hot drinks volume sales in the foodservice channel are expected to fully recover by 2024, in retail there is no catch-up taking place. Off-trade volume sales are poised to keep rising, aided by slow population increases, urbanisation and cheaper prices compared with the on-trade.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Africa for free:

The Hot Drinks in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in South Africa?
What are the major brands in South Africa?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in South Africa?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in South Africa?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in South Africa

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

Chart 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Coffee in South Africa

KEY DATA FINDINGS

2020 IMPACT

Retail performance of instant coffee mitigates on-trade plummet

Fresh coffee proving more popular in foodservice

Wide and strong-performing brand family keep Nestlé on top

RECOVERY AND OPPORTUNITIES

Off-trade volume growth to accelerate

Instant coffee mixes is set for a stirring performance

Potential for novelties as coffee culture deepens

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2015-2020
Table 27 Retail Sales of Coffee by Category: Value 2015-2020
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2015-2020
Table 31 NBO Company Shares of Coffee: % Retail Value 2016-2020
Table 32 LBN Brand Shares of Coffee: % Retail Value 2017-2020
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
Table 34 Forecast Retail Sales of Coffee by Category: Value 2020-2025
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025

Tea in South Africa

KEY DATA FINDINGS

2020 IMPACT

Retail unable to offset big loss in foodservice sales

Sales performance heavily dependent on local harvest and exchange rates

National Brands leads tea, but price-competition is growing

RECOVERY AND OPPORTUNITIES

Brighter outlook for tea but vibrant coffee sales will limit growth

Green tea and fruit/herbal tea set to be the most dynamic areas

Innovation and low prices likely to be utilised for different consumers

CATEGORY DATA

Table 37 Retail Sales of Tea by Category: Volume 2015-2020
Table 38 Retail Sales of Tea by Category: Value 2015-2020
Table 39 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 40 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 41 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 42 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 43 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 44 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

Other Hot Drinks in South Africa

KEY DATA FINDINGS

2020 IMPACT

Retail performance strengthens mildly due to on-trade closures and home seclusion

Health appeal of other plant-based hot drinks overrides the higher prices

Multinational Nestlé excels in every category of other hot drinks

RECOVERY AND OPPORTUNITIES

Pressure for other plant-based hot drinks to lose the coffee association

Milo’s lower-sugar version a sign of future direction

Robust retail performance predicted for chocolate-based hot drinks

CATEGORY DATA

Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Hot Drinks in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in South Africa

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Coffee in South Africa

KEY DATA FINDINGS

2020 IMPACT

Retail performance of instant coffee mitigates on-trade plummet

Fresh coffee proving more popular in foodservice

Wide and strong-performing brand family keep Nestlé on top

RECOVERY AND OPPORTUNITIES

Off-trade volume growth to accelerate

Instant coffee mixes is set for a stirring performance

Potential for novelties as coffee culture deepens

CATEGORY DATA

Tea in South Africa

KEY DATA FINDINGS

2020 IMPACT

Retail unable to offset big loss in foodservice sales

Sales performance heavily dependent on local harvest and exchange rates

National Brands leads tea, but price-competition is growing

RECOVERY AND OPPORTUNITIES

Brighter outlook for tea but vibrant coffee sales will limit growth

Green tea and fruit/herbal tea set to be the most dynamic areas

Innovation and low prices likely to be utilised for different consumers

CATEGORY DATA

Other Hot Drinks in South Africa

KEY DATA FINDINGS

2020 IMPACT

Retail performance strengthens mildly due to on-trade closures and home seclusion

Health appeal of other plant-based hot drinks overrides the higher prices

Multinational Nestlé excels in every category of other hot drinks

RECOVERY AND OPPORTUNITIES

Pressure for other plant-based hot drinks to lose the coffee association

Milo’s lower-sugar version a sign of future direction

Robust retail performance predicted for chocolate-based hot drinks

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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