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Hot Drinks in South Africa

March 2021
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Hot Drinks industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Coffee
  • Tea
  • Other Hot Drinks

If you're in the Hot Drinks industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Hot Drinks in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Hot Drinks in South Africa?
  • To what extent are health considerations impacting consumption of Hot Drinks in South Africa?
  • What are the traditional preferences in Hot Drinks in South Africa? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in South Africa?
  • Which are the leading brands in Hot Drinks in South Africa?
  • How are products distributed in Hot Drinks in South Africa?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
  • Where is future growth expected to be most dynamic?

Hot Drinks in South Africa

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
Chart 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025 Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020 Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020 Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020 Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020 Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020 Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025 Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025 Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025 Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Coffee in South Africa

KEY DATA FINDINGS

2020 IMPACT

Retail performance of instant coffee mitigates on-trade plummet
Fresh coffee proving more popular in foodservice
Wide and strong-performing brand family keep Nestlé on top

RECOVERY AND OPPORTUNITIES

Off-trade volume growth to accelerate
Instant coffee mixes is set for a stirring performance
Potential for novelties as coffee culture deepens

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2015-2020 Table 27 Retail Sales of Coffee by Category: Value 2015-2020 Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020 Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020 Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2015-2020 Table 31 NBO Company Shares of Coffee: % Retail Value 2016-2020 Table 32 LBN Brand Shares of Coffee: % Retail Value 2017-2020 Table 33 Forecast Retail Sales of Coffee by Category: Volume 2020-2025 Table 34 Forecast Retail Sales of Coffee by Category: Value 2020-2025 Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025 Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025

Tea in South Africa

KEY DATA FINDINGS

2020 IMPACT

Retail unable to offset big loss in foodservice sales
Sales performance heavily dependent on local harvest and exchange rates
National Brands leads tea, but price-competition is growing

RECOVERY AND OPPORTUNITIES

Brighter outlook for tea but vibrant coffee sales will limit growth
Green tea and fruit/herbal tea set to be the most dynamic areas
Innovation and low prices likely to be utilised for different consumers

CATEGORY DATA

Table 37 Retail Sales of Tea by Category: Volume 2015-2020 Table 38 Retail Sales of Tea by Category: Value 2015-2020 Table 39 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 40 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 41 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 42 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 43 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 44 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

Other Hot Drinks in South Africa

KEY DATA FINDINGS

2020 IMPACT

Retail performance strengthens mildly due to on-trade closures and home seclusion
Health appeal of other plant-based hot drinks overrides the higher prices
Multinational Nestlé excels in every category of other hot drinks

RECOVERY AND OPPORTUNITIES

Pressure for other plant-based hot drinks to lose the coffee association
Milo’s lower-sugar version a sign of future direction
Robust retail performance predicted for chocolate-based hot drinks

CATEGORY DATA

Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020 Table 48 Retail Sales of Other Hot Drinks by Category: Value 2015-2020 Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020 Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020 Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020 Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020 Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025 Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025 Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025 Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Hot Drinks research and analysis database.

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