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Country Report

Hot Drinks in

Hot Drinks in Belgium

Dec 2020

US$2,100

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Executive Summary

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COVID-19 impact on hot drinks

The spread of COIVD-19 in 2020 has sent shockwaves throughout the foodservice industry, with horeca establishments forced to shut down during lockdown and facing severely limited trade for much of the year even as restrictions eased. The effect on hot drinks has been felt throughout all sales channels, with some products boosted through retail while others continued to fall.

COVID-19 country impact

Regional restrictions on movement were introduced on 11 March 2020, with Wallonia-Belgium banning visits to nursing homes. On 13 March, the Wallonia-Brussels region closed all schools, except for those accommodating the children of essential workers like doctors and ministers.

Company response

In overall hot drinks, Douwe Egberts SA and Nestlé Belgilux SA remain ahead in companies in Belgium, holding just over half of total retail value share between them. Next in line are Delhaize 'Le Lion' SA, Carrefour Belgium SA/NV and Etn Franz Colruyt NV.

Retailing shift

The e-commerce channel has seen by far the highest growth in hot drinks in 2020. Its rise was already well underway prior to the pandemic, and has been the fastest growing retail channel in hot drinks for the whole review period.

Foodservice vs retail split

The closure of horeca establishments for at least three months during the early stages of the virus, and again in December 2020 as Belgium enters its second nationwide lockdown, have left both tea and coffee sales vulnerable to a severe contraction in the channel. The situation is further compounded by reduced spending in foodservice and continued social distancing measures even as lockdowns are lifted.

What next for hot drinks?

Premiumisation strategies will face several challenges during the forecast period. Though coffee and tea products are staples, a lot of their recent success has been down to ongoing premiumisation.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Belgium for free:

The Hot Drinks in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Belgium?
What are the major brands in Belgium?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Belgium?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Belgium?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Belgium

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

Chart 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Coffee in Belgium

KEY DATA FINDINGS

2020 IMPACT

Retail sales rise as foodservice suffers amid shutdowns and continued consumer caution

Douwe Egberts leads and premiumisation continues slowly

Sustainability trend impacts development in fresh ground coffee pods

RECOVERY AND OPPORTUNITIES

Recovery will be slow in the on-trade, while fresh coffee beans will drive growth in the off-trade

The blow to horeca is severe and will worsen as Belgium enters second lockdown

Popularity of pods will weaken as fresh coffee beans rises during the forecast period

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2015-2020
Table 27 Retail Sales of Coffee by Category: Value 2015-2020
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2015-2020
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2015-2020
Table 32 NBO Company Shares of Coffee: % Retail Value 2016-2020
Table 33 LBN Brand Shares of Coffee: % Retail Value 2017-2020
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
Table 35 Forecast Retail Sales of Coffee by Category: Value 2020-2025
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2020-2025

Tea in Belgium

KEY DATA FINDINGS

2020 IMPACT

Retail sales continue to fall as foodservice sales dive deeper in 2020

Unilever leads overall tea, while Biofresh storms ahead in terms of growth with its offer of organic fruit/herbal tea

Premiumisation likely to slow, and accelerated health and wellness trends drive sales of fruit/herbal tea

RECOVERY AND OPPORTUNITIES

Overall sales in both foodservice and retail set to suffer throughout forecast period

Tea specialists and e-commerce sellers likely to benefit from new purchasing habits and priorities

Sustainability and rising health concern will fuel development in tea

CATEGORY DATA

Table 39 Retail Sales of Tea by Category: Volume 2015-2020
Table 40 Retail Sales of Tea by Category: Value 2015-2020
Table 41 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 42 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 43 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 44 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 45 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 46 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

Other Hot Drinks in Belgium

KEY DATA FINDINGS

2020 IMPACT

Other plant-based hot drinks leads growth in retail sales, while foodservice sales plummet

Nestlé Belgilux maintains its clear lead, with active brands in several areas

Other plant-based hot drinks benefits from consumers’ heightened concern with health in light of COVID-19

RECOVERY AND OPPORTUNITIES

Foodservice sales will not fully rebound by end of forecast period

Retail volume sales will remain in decline until 2025

Retail current value sales to pick up late in forecast period

CATEGORY DATA

Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 50 Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020
Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Hot Drinks in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Belgium

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Coffee in Belgium

KEY DATA FINDINGS

2020 IMPACT

Retail sales rise as foodservice suffers amid shutdowns and continued consumer caution

Douwe Egberts leads and premiumisation continues slowly

Sustainability trend impacts development in fresh ground coffee pods

RECOVERY AND OPPORTUNITIES

Recovery will be slow in the on-trade, while fresh coffee beans will drive growth in the off-trade

The blow to horeca is severe and will worsen as Belgium enters second lockdown

Popularity of pods will weaken as fresh coffee beans rises during the forecast period

CATEGORY DATA

Tea in Belgium

KEY DATA FINDINGS

2020 IMPACT

Retail sales continue to fall as foodservice sales dive deeper in 2020

Unilever leads overall tea, while Biofresh storms ahead in terms of growth with its offer of organic fruit/herbal tea

Premiumisation likely to slow, and accelerated health and wellness trends drive sales of fruit/herbal tea

RECOVERY AND OPPORTUNITIES

Overall sales in both foodservice and retail set to suffer throughout forecast period

Tea specialists and e-commerce sellers likely to benefit from new purchasing habits and priorities

Sustainability and rising health concern will fuel development in tea

CATEGORY DATA

Other Hot Drinks in Belgium

KEY DATA FINDINGS

2020 IMPACT

Other plant-based hot drinks leads growth in retail sales, while foodservice sales plummet

Nestlé Belgilux maintains its clear lead, with active brands in several areas

Other plant-based hot drinks benefits from consumers’ heightened concern with health in light of COVID-19

RECOVERY AND OPPORTUNITIES

Foodservice sales will not fully rebound by end of forecast period

Retail volume sales will remain in decline until 2025

Retail current value sales to pick up late in forecast period

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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