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Country Report

Hot Drinks in

Hot Drinks in Belgium

33 pages, Feb 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Belgian hot drinks market continues to grow despite changing consumer preferences

Belgian consumers are turning away from traditional hot drinks and showing an increasing interest in more premium, speciality hot beverages, with this helping the market to continue to grow. The main trends driving sales are health and wellness, premiumisation and organic.

A stable market affected by three major trends

The health and wellness trend has been one of the biggest drivers of sales as consumer health awareness has been increasing thanks to activities on social media and advertising campaigns, among other things. While this trend is mostly being driven by younger generations, it is also attracting the attention of older Belgians looking to live healthier lifestyles.

Market led by large manufacturers but there remains space for local players to grow

The hot drinks industry in Belgium is dominated by large manufacturers such as Jacobs Douwe Egberts, Nestlé, Unilever and Associated British Foods. However, private label dominates or commands a strong share of sales in certain categories.

Product innovation expected to support future growth

The industry has recently witnessed the launch of many new products as manufacturers seek to tap into global trends. Twining & Co launched a mango and lychee tea under its Twinings brand to cater for consumer demand for health and wellness variants.

Belgian consumers increasingly prioritising quality over price

Belgian consumers are continuing to show more interest in hot drinks in both the on- and off-trade channels. Large players with already significant shares could seek to strengthen their positions by acquiring smaller, successful brands and continuing to invest in product innovation.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Belgium for free:

The Hot Drinks in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Belgium?
What are the major brands in Belgium?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Belgium?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Belgium?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Belgium

EXECUTIVE SUMMARY

Belgian hot drinks market continues to grow despite changing consumer preferences

A stable market affected by three major trends

Market led by large manufacturers but there remains space for local players to grow

Product innovation expected to support future growth

Belgian consumers increasingly prioritising quality over price

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Coffee in Belgium

HEADLINES

PROSPECTS

Fresh ground coffee pods continues to perform well

The success of coffee beans

What is the next step for coffee?

COMPETITIVE LANDSCAPE

Premiumisation a growing trend

Instant coffee mixes respond to demand for speciality coffee

From sustainability to climate neutral

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2012-2017
Table 27 Retail Sales of Coffee by Category: Value 2012-2017
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 29 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
Table 32 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 33 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 35 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022

Other Hot Drinks in Belgium

HEADLINES

PROSPECTS

Poor performance from chocolate-based flavoured powder and malt-based hot drinks

Some potential for other plant-based hot drinks

COMPETITIVE LANDSCAPE

Nestlé remains the clear category leader thanks to its strength in chocolate-based flavoured powder drinks

Private label and smaller brands gain share in other plant-based hot drinks

CATEGORY DATA

Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Tea in Belgium

HEADLINES

PROSPECTS

Belgians are turning away from traditional teas

Fruit/herbal tea continues to perform well

Innovate in order to drive growth

COMPETITIVE LANDSCAPE

Unilever collaborates with Delhaize

Impact of the health and wellness trend

The next step for organic teas

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2012-2017
Table 50 Retail Sales of Tea by Category: Value 2012-2017
Table 51 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 52 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 54 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 55 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 56 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Hot Drinks in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

Belgian hot drinks market continues to grow despite changing consumer preferences

A stable market affected by three major trends

Market led by large manufacturers but there remains space for local players to grow

Product innovation expected to support future growth

Belgian consumers increasingly prioritising quality over price

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hot Drinks in Belgium

EXECUTIVE SUMMARY

Belgian hot drinks market continues to grow despite changing consumer preferences

A stable market affected by three major trends

Market led by large manufacturers but there remains space for local players to grow

Product innovation expected to support future growth

Belgian consumers increasingly prioritising quality over price

MARKET DATA

DEFINITIONS

SOURCES

Coffee in Belgium

HEADLINES

PROSPECTS

Fresh ground coffee pods continues to perform well

The success of coffee beans

What is the next step for coffee?

COMPETITIVE LANDSCAPE

Premiumisation a growing trend

Instant coffee mixes respond to demand for speciality coffee

From sustainability to climate neutral

CATEGORY DATA

Other Hot Drinks in Belgium

HEADLINES

PROSPECTS

Poor performance from chocolate-based flavoured powder and malt-based hot drinks

Some potential for other plant-based hot drinks

COMPETITIVE LANDSCAPE

Nestlé remains the clear category leader thanks to its strength in chocolate-based flavoured powder drinks

Private label and smaller brands gain share in other plant-based hot drinks

CATEGORY DATA

Tea in Belgium

HEADLINES

PROSPECTS

Belgians are turning away from traditional teas

Fruit/herbal tea continues to perform well

Innovate in order to drive growth

COMPETITIVE LANDSCAPE

Unilever collaborates with Delhaize

Impact of the health and wellness trend

The next step for organic teas

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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