Hot drinks will see decreasing retail consumption in 2022 as consumers are increasingly returning to their workplaces and spending more time outside the home. As such, there are fewer opportunities for them to make hot drinks in the comfort of their own homes.
Inflation is strongly impacting retail current value growth in hot drinks, especially the largest category coffee. Coffee is by far the most popular hot drink in Belgium and despite the soaring prices, consumers are not ready to abandon their daily cups of coffee.
In overall hot drinks in Belgium, Douwe Egberts and Nestlé Belgilux will remain the leading players, attaining just over half of the total retail value share between them in 2022. The next strongest players in the overall category are Delhaize, Carrefour, and Etn Franz Colruyt.
There is a growing presence of coffee and tea specialists in the country in 2022. In the case of the coffee specialists, this comprises small, specialised coffee roasters (comparable to craft breweries) that sell premium coffee directly to consumers in store as well as through their e-commerce channels.
The closure of horeca establishments for several months in 2020 due to the COVID-19 pandemic led to a severe contraction in both tea and coffee foodservice sales. The situation was further compounded by reduced spending in foodservice and continued social distancing measures even as lockdowns are lifted as consumers suffered under reduced disposable incomes.
Hot drink is expected to continue to decrease during the forecast with premiumisation strategies set to face several challenges during the forecast period. Though coffee and tea products are staples, a lot of their recent success has been due to ongoing premiumisation.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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