As the country has seen a full reopening of its economy, certain areas such as tourism are recovering rapidly. This is supporting the recovery of hot drinks in foodservice outlets, which is taking some time to recover from the impact of pandemic-related closures in 2020.
Increasingly, more affluent consumers are seeking out specialised coffees in the Dominican Republic. Consumers are seeking out new coffee experiences and are keen on trying new and different locally grown coffees that impart unique flavours, textures, and characteristics.
Industrias Banilejas (INDUBAN) is the undisputed leader in coffee and indeed the overall hot drinks category. Over the review period, the company launched Café Santo Domingo Gran Origen to celebrate its 75th anniversary featuring new speciality coffees of certified origin from different parts of the country.
The return to normalcy after the COVID-19 pandemic has meant a return to traditional retailing patterns, with the traditional channel taking a larger proportion of sales. At the height of the pandemic, when the country was under curfew and COVID-19 restrictions were enforced, this pushed many shoppers to the modern channel, particularly supermarkets, hypermarkets and even warehouse clubs for those who could afford it.
During COVID-19 restrictions and lockdowns, the foodservice channel took a major hit, adversely affecting volume sales of coffee and to a lesser extent, tea. Nonetheless, as the economy has remained fully reopened since 2021, consumers are once again venturing out and engaging in social gatherings as before.
With the prospects of a global economic slowdown on the horizon, Dominican consumers will tread cautiously as they watch their spending over the forecast period. The category will remain price sensitive, with consumers cutting costs, when possible, hence opening up new possibilities for private label among the larger retailers in the modern channel.
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Hot Drinks
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