Sales of hot drinks are set to see a full recovery from the impact of COVID-19in 2022 in total volume terms. This recovery has been given a big boost by the resumption of inbound tourism, with the government lifting its remaining COVID-19-related entry requirements over the course of 2022.
The average unit price of hot drinks in Thailand has face upward pressure, with coffee and malt-based hot drinks bearing the brunt of these price rises. These price increases are due to the high rates of inflation which have been seen around the globe, and which have increased the cost of transportation and production, with the cost of shipping, raw materials, and packaging all rising sharply.
The current challenging situation within hot drinks in Thailand is proving challenging with companies battling with the effect of inflation on production costs and with lower consumer purchasing power as a result of the fallout from COVID-19. As a result, players are having to be more adaptive to capture higher demand and to retain their existing consumer base.
The pandemic served to accelerate the growth of e-commerce as a distribution channel for hot drinks in Thailand. Local consumers are steadily becoming more comfortable doing their grocery shopping online, while both retailers and manufacturers have been paying more attention to this channel since the onset of the pandemic and increasing their investment in it.
The full lifting of the country’s COVID-19 restrictions and the recovery of inbound tourism has boosted demand for hot drinks through the foodservice channel in 2022. As such, some consumers have migrated back from retail consumption to the foodservice channel, with this pattern being seen across all categories.
Tourism plays a big role in Thailand’s economy and therefore its recovery after the devastating impact of the pandemic will play a big role in the future performance of hot drinks. On one hand, tourists help fuel sales through the foodservice channel, especially in the country’s larger cities and tourist destinations.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!