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Country Report

Hot Drinks in

Hot Drinks in Thailand

33 pages, Mar 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Hot drinks records stronger off-trade current value and volume growth in 2017

Hot drinks in Thailand posted stronger off-trade current value and volume growth in 2017 when compared to the previous year. The expansion and growing popularity of specialist coffee shops and tea houses has served to increase consumer awareness of the different types of coffee and tea available.

Consumers trade up to more premium variants

With greater appreciation of coffee and tea due to the rising prevalence of specialist coffee chains and tea houses, coupled with increased purchasing power, more consumers are trading up to premium variants. For example, instead of choosing coffee with just a rich aroma or less sugar, more Thais are opting for a latte macchiato or an espresso.

Nestlé (Thai) continues to dominate hot drinks

International players continued to dominate hot drinks in 2017, with Nestlé (Thai) accounting for the lion’s share of off-trade value sales. This position can be attributed to its strength in instant coffee, which accounts for around three-quarters of overall hot drinks value sales in Thailand.

Manufacturers engage in aggressive promotional activities

With intensifying competition between hot drinks players, manufacturers invested heavily in marketing and promotional activities over the review period in order to attract consumers and boost sales. For example, AB Food & Beverages Thailand focused on price discounts, lucky draws, roadshows and promoting its Ovaltine powder as a cooking ingredient instead of just a breakfast beverage.

Hot drinks expected to record slower growth over the forecast period

Hot drinks is expected to record slower off-trade volume and value growth at constant 2017 prices over the forecast period, largely as a result of market saturation. Green tea and fresh ground coffee pods are anticipated to be the two best performing categories in hot drinks in both off-trade volume and value terms.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Thailand for free:

The Hot Drinks in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Thailand?
What are the major brands in Thailand?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Thailand?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Thailand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Thailand

EXECUTIVE SUMMARY

Hot drinks records stronger off-trade current value and volume growth in 2017

Consumers trade up to more premium variants

Nestlé (Thai) continues to dominate hot drinks

Manufacturers engage in aggressive promotional activities

Hot drinks expected to record slower growth over the forecast period

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Coffee in Thailand

HEADLINES

PROSPECTS

Consumers trade up to more sophisticated variants

Fresh ground coffee pods the best performing category

Coffee gradually taking volume sales from other hot drinks

COMPETITIVE LANDSCAPE

Nestlé (Thai) remains the dominant player

Intensifying competition leads to a greater focus on marketing activities

Share of private label remains low

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2012-2017
Table 27 Retail Sales of Coffee by Category: Value 2012-2017
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 29 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
Table 32 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 33 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 35 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022

Other Hot Drinks in Thailand

HEADLINES

PROSPECTS

Category faces strong competition from coffee and tea

Rising health-consciousness drives demand

Average unit price continues to increase

COMPETITIVE LANDSCAPE

AB Food & Beverages dominates other hot drinks

International companies more prominent than domestic players

Nesvita the leading brand in other plant-based hot drinks

CATEGORY DATA

Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Tea in Thailand

HEADLINES

PROSPECTS

Health and wellness trend drives demand

Consumers trade up to premium variants

Unpackaged tea continues to have a weak presence

COMPETITIVE LANDSCAPE

New Concept Product Co remains the leading player

Both domestic and international players present

Leading players face increasing competition

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2012-2017
Table 50 Retail Sales of Tea by Category: Value 2012-2017
Table 51 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 52 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 54 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 55 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 56 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Hot Drinks in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

Hot drinks records stronger off-trade current value and volume growth in 2017

Consumers trade up to more premium variants

Nestlé (Thai) continues to dominate hot drinks

Manufacturers engage in aggressive promotional activities

Hot drinks expected to record slower growth over the forecast period

Samples

Overview

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Table of Contents

Hot Drinks in Thailand

EXECUTIVE SUMMARY

Hot drinks records stronger off-trade current value and volume growth in 2017

Consumers trade up to more premium variants

Nestlé (Thai) continues to dominate hot drinks

Manufacturers engage in aggressive promotional activities

Hot drinks expected to record slower growth over the forecast period

MARKET DATA

SOURCES

Coffee in Thailand

HEADLINES

PROSPECTS

Consumers trade up to more sophisticated variants

Fresh ground coffee pods the best performing category

Coffee gradually taking volume sales from other hot drinks

COMPETITIVE LANDSCAPE

Nestlé (Thai) remains the dominant player

Intensifying competition leads to a greater focus on marketing activities

Share of private label remains low

CATEGORY DATA

Other Hot Drinks in Thailand

HEADLINES

PROSPECTS

Category faces strong competition from coffee and tea

Rising health-consciousness drives demand

Average unit price continues to increase

COMPETITIVE LANDSCAPE

AB Food & Beverages dominates other hot drinks

International companies more prominent than domestic players

Nesvita the leading brand in other plant-based hot drinks

CATEGORY DATA

Tea in Thailand

HEADLINES

PROSPECTS

Health and wellness trend drives demand

Consumers trade up to premium variants

Unpackaged tea continues to have a weak presence

COMPETITIVE LANDSCAPE

New Concept Product Co remains the leading player

Both domestic and international players present

Leading players face increasing competition

CATEGORY DATA

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