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Country Report

Hot Drinks in

Hot Drinks in Thailand

Dec 2019

US$2,100

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Executive Summary

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Consumers trade up to more premium offerings, sugar tax impacts market

Premiumisation and health trends are evident in the hot drinks market in Thailand. Rising disposable incomes are enabling consumers to trade up from instant coffee to fresh coffee and beans, and to more expensive teas offering added value health benefits and new ingredients.

Hot drinks’ consumption in foodservice serves to boost retail demand

The growing coffee and tea drinking cultures in the country are underpinned by the spread of specialist coffee shops and tea rooms, which offer a growing variety of more premium options. Rising incomes are encouraging young adult consumers to try new and more sophisticated products.

International companies dominate, but local players are able to meet niche demand

International players still lead the coffee and other hot drinks categories due to their strong distribution reach, marketing and resources. Led by Nestlé (Thai) Ltd, international manufacturers continued to account for the bulk of retail value shares in hot drinks in 2019.

Changing consumer profile influences new product developments

There is significant new product development across the hot drinks environment in Thailand. The premiumisation and health and wellness trends are driving this activity, with premium options and healthier ingredients becoming increasingly important.

Health and premiumisation trends to continue, sugar tax to stimulate product changes

The hot drinks market is projected to see slower off-trade volume, but faster off-trade current value growth over the forecast period. While a level of saturation is likely to dampen volume growth potential, the premiumisation, health and convenience trends will serve to offset this.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Thailand for free:

The Hot Drinks in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Thailand?
What are the major brands in Thailand?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Thailand?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Thailand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Thailand

EXECUTIVE SUMMARY

Consumers trade up to more premium offerings, sugar tax impacts market

Hot drinks’ consumption in foodservice serves to boost retail demand

International companies dominate, but local players are able to meet niche demand

Changing consumer profile influences new product developments

Health and premiumisation trends to continue, sugar tax to stimulate product changes

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 3 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 4 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2014-2019
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024

SOURCES

Summary 1 Research Sources

Coffee in Thailand

HEADLINES

PROSPECTS

Fresh ground coffee pods category sees strong growth as consumers seek quality and convenience

Consumers increasingly seek their favourite on-trade coffees in retail outlets

Decaf and organic products not expected to gain traction

COMPETITIVE LANDSCAPE

Players increase focus on more upmarket categories such as fresh ground coffee and pods

Doi Chaang Coffee Co Ltd aims to gain traction in pods with price competitive offerings

Boncafé (Thailand) implements strategy to boost premium positioning, private label offer remains limited

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2014-2019
Table 27 Retail Sales of Coffee by Category: Value 2014-2019
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 29 Retail Sales of Coffee by Category: % Value Growth 2014-2019
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2014-2019
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2014-2019
Table 32 NBO Company Shares of Coffee: % Retail Value 2015-2019
Table 33 LBN Brand Shares of Coffee: % Retail Value 2016-2019
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2019-2024
Table 35 Forecast Retail Sales of Coffee by Category: Value 2019-2024
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2019-2024
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2019-2024
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2019-2024

Other Hot Drinks in Thailand

HEADLINES

PROSPECTS

Players reformulate products in response to changes to both regulations and consumer demand

Internet represents increasingly important tool to reach consumers

Malt-based hot drinks popular from an early age, continued investment expected

COMPETITIVE LANDSCAPE

Players seek to benefit from consumer interest in health and wellbeing

Ovaltine sees fortification, and promotion as a healthy breakfast choice for kids and busy parents

Foodservice offers increasing opportunities for players in other hot drinks

CATEGORY DATA

Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2014-2019
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2015-2019
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2016-2019
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2019-2024
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024

Tea in Thailand

HEADLINES

PROSPECTS

Consumers demonstrate growing interest in tea with health positioning

Rising consumer spending power stimulates demand for premium teas

Companies respond to changing consumer demands with introduction of new variants and flavours

COMPETITIVE LANDSCAPE

New Concept Product Co offers tea products with specific health benefits

Imported and more specialist teas see increasing popularity

Green tea benefits from perceived health benefits

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2014-2019
Table 50 Retail Sales of Tea by Category: Value 2014-2019
Table 51 Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 52 Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 53 NBO Company Shares of Tea: % Retail Value 2015-2019
Table 54 LBN Brand Shares of Tea: % Retail Value 2016-2019
Table 55 Forecast Retail Sales of Tea by Category: Volume 2019-2024
Table 56 Forecast Retail Sales of Tea by Category: Value 2019-2024
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Hot Drinks in Thailand

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Executive Summary

New Report Guarantee

Consumers trade up to more premium offerings, sugar tax impacts market

Hot drinks’ consumption in foodservice serves to boost retail demand

International companies dominate, but local players are able to meet niche demand

Changing consumer profile influences new product developments

Health and premiumisation trends to continue, sugar tax to stimulate product changes

Samples

Overview

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Table of Contents

Hot Drinks in Thailand

EXECUTIVE SUMMARY

Consumers trade up to more premium offerings, sugar tax impacts market

Hot drinks’ consumption in foodservice serves to boost retail demand

International companies dominate, but local players are able to meet niche demand

Changing consumer profile influences new product developments

Health and premiumisation trends to continue, sugar tax to stimulate product changes

MARKET DATA

SOURCES

Coffee in Thailand

HEADLINES

PROSPECTS

Fresh ground coffee pods category sees strong growth as consumers seek quality and convenience

Consumers increasingly seek their favourite on-trade coffees in retail outlets

Decaf and organic products not expected to gain traction

COMPETITIVE LANDSCAPE

Players increase focus on more upmarket categories such as fresh ground coffee and pods

Doi Chaang Coffee Co Ltd aims to gain traction in pods with price competitive offerings

Boncafé (Thailand) implements strategy to boost premium positioning, private label offer remains limited

CATEGORY DATA

Other Hot Drinks in Thailand

HEADLINES

PROSPECTS

Players reformulate products in response to changes to both regulations and consumer demand

Internet represents increasingly important tool to reach consumers

Malt-based hot drinks popular from an early age, continued investment expected

COMPETITIVE LANDSCAPE

Players seek to benefit from consumer interest in health and wellbeing

Ovaltine sees fortification, and promotion as a healthy breakfast choice for kids and busy parents

Foodservice offers increasing opportunities for players in other hot drinks

CATEGORY DATA

Tea in Thailand

HEADLINES

PROSPECTS

Consumers demonstrate growing interest in tea with health positioning

Rising consumer spending power stimulates demand for premium teas

Companies respond to changing consumer demands with introduction of new variants and flavours

COMPETITIVE LANDSCAPE

New Concept Product Co offers tea products with specific health benefits

Imported and more specialist teas see increasing popularity

Green tea benefits from perceived health benefits

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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