Sales of hot drinks in Taiwan saw positive, albeit modest growth in volume terms in 2022, following declines in the previous two years. On-trade sales slumped in 2020 and 2021, as measures put in place to contain the COVID-19 virus, including social distancing and restrictions on indoor dining, led to a reduction in visits to coffee shops and restaurants.
One continuing trend in hot drinks in 2022 was the boom in popularity of bubble tea shops in the country, with the density of such outlets being even higher than convenience stores, particularly in urban areas. Despite the COVID-19 pandemic, consumers continued to frequent bubble tea shops, with the result that there was no significant impact on sales.
UCC Coffee Taiwan Co Ltd strengthened its lead in coffee in retail value terms in 2022, having succeeded in increasing the gap between itself and its closest competitor, Nestlé Taiwan Ltd, over the review period. In terms of volume, however, Nestlé was ahead of UCC, underpinned by the success of its well-known Nescafé brand.
During the review period, delivery platforms became increasingly important for on-trade vendors. By 2022, the better-known bubble tea shops in Taiwan were all on food delivery apps, such as Foodpanda and Uber Eats, with large brands having a presence across multiple platforms.
Foodservice showed a partial recovery in volume terms 2022, with sales remaining well below 2019 levels. While COVID-related restrictions on indoor dining eased in October 2021, many consumers remained cautious, due to fears over potential infection.
Sales of hot drinks are expected to see vastly accelerated growth over the forecast period in volume terms. In addition to a return to pre-pandemic lifestyles, including the recovery of foodservice, growth will be driven by a trend towards premiumisation, as consumers become increasingly discerning in their tastes.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!