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Hot Drinks in Taiwan
January 2022
Hot drinks in 2021: The big picture
Sales of hot drinks in Taiwan are faring worse in 2021, compared to 2020. Retail sales in both coffee and tea have slumped, whilst other hot drinks falls into negative-figure declines in both retail and foodservice.
2021 key trends
The main saving grace for the on-trade channel in tea is the tea shop culture in the country. In particular, bubble tea shops are booming in popularity and the density of outlets is now even higher than seen with convenience stores in Taiwan – notably so in urban areas.
Competitive landscape
UCC Coffee Taiwan Co Ltd strengthens its fairly narrow company lead in coffee in 2021, pipping Nestlé Taiwan Ltd to the post. However, in brand terms, Nestlé’s Nescafé is ahead of UCC in volume terms, whilst UCC holds a much stronger lead over Nescafé in value.
Retailing developments
Food delivery platforms are becoming increasingly important for on-trade vendors. For example, already, the better-known bubble tea shops in Taiwan are on food delivery apps such as Foodpanda and Uber Eats, with large brands having a presence across multiple platforms.
Foodservice vs retail split
Foodservice is expected to rebound in 2022, although this will affect different categories variably. The main channel for coffee is expected to remain in retail, as Taiwanese consumers are more inclined to brew coffee at home as a daily ritual.
What next for hot drinks?
It is expected that a premiumisation trend will emerge over the forecast period. Consumers are increasingly becoming more discerning in their tastes and seeking fresher and higher quality options.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Coffee
Tea
Other Hot Drinks
If you're in the Hot Drinks industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Taiwan report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Hot Drinks in Taiwan?
To what extent are health considerations impacting consumption of Hot Drinks in Taiwan?
What are the traditional preferences in Hot Drinks in Taiwan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Taiwan?
Which are the leading brands in Hot Drinks in Taiwan?
How are products distributed in Hot Drinks in Taiwan?
How is the rise of e-commerce changing the retail and competitive landscape?
Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
Where is future growth expected to be most dynamic?
Hot Drinks in Taiwan
EXECUTIVE SUMMARY
Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
Chart 1 Hot Drinks Value Sales Growth Scenarios: 2019-2026Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021Table 3 Retail Sales of Hot Drinks by Category: Volume 2016-2021Table 4 Retail Sales of Hot Drinks by Category: Value 2016-2021Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 9 Total Sales of Hot Drinks by Category: Total Volume 2016-2021Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2016-2021Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Coffee in Taiwan
KEY DATA FINDINGS
2021 DEVELOPMENTS
Coffee sales slump due to changing pandemic restrictions, but 2022 heralds a rebound
Intense competition sees domestic players cannibalising the shares of the big players
Fresh coffee grows robustly, but a demand for instant options still remains
PROSPECTS AND OPPORTUNITIES
Premiumisation trend expected in line with the growth of fresh coffee beans and consumers’ sophisticated tastes
Players focus on channel distribution strategies to boost their sales
E-commerce set to grow further, forcing even smaller retailers to offer online shopping platforms
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2016-2021Table 27 Retail Sales of Coffee by Category: Value 2016-2021Table 28 Retail Sales of Coffee by Category: % Volume Growth 2016-2021Table 29 Retail Sales of Coffee by Category: % Value Growth 2016-2021Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2016-2021Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2016-2021Table 32 NBO Company Shares of Coffee: % Retail Value 2017-2021Table 33 LBN Brand Shares of Coffee: % Retail Value 2018-2021Table 34 Forecast Retail Sales of Coffee by Category: Volume 2021-2026Table 35 Forecast Retail Sales of Coffee by Category: Value 2021-2026Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2021-2026
Tea in Taiwan
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail sales in tea slump due to ongoing challenges, whilst on-trade makes a rebound
Bubble tea shops help generate substantial sales for the tea industry
Established players coming under pressure from smaller rivals, as consumers embrace experimentation
PROSPECTS AND OPPORTUNITIES
E-commerce set to maintain growth, whilst convenience stores expand their tea selections
Green tea shows great potential for ongoing growth, from hand shake beverage stores to bubble tea shops, and via retail alike
Food delivery platforms are increasingly important for on-trade vendors
CATEGORY DATA
Table 39 Retail Sales of Tea by Category: Volume 2016-2021Table 40 Retail Sales of Tea by Category: Value 2016-2021Table 41 Retail Sales of Tea by Category: % Volume Growth 2016-2021Table 42 Retail Sales of Tea by Category: % Value Growth 2016-2021Table 43 NBO Company Shares of Tea: % Retail Value 2017-2021Table 44 LBN Brand Shares of Tea: % Retail Value 2018-2021Table 45 Forecast Retail Sales of Tea by Category: Volume 2021-2026Table 46 Forecast Retail Sales of Tea by Category: Value 2021-2026Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026
Other Hot Drinks in Taiwan
KEY DATA FINDINGS
2021 DEVELOPMENTS
Other hot drinks falls into negative-figure declines across retail and foodservice, faring worse than seen in 2020
Other plant-based hot drinks, particularly grain and oatmeal products, are the main drivers of growth
Leader Mayushan Foods Co Ltd’s Max Green brand benefits from strong growth in demand for other plant-based hot drinks
PROSPECTS AND OPPORTUNITIES
A sluggish and slow category with limited overall growth, albeit showing some potential in chocolate-based flavoured powder drinks
E-commerce offers a new channel to tap into, but the category is not expected to become dynamic online
Health and wellness trends will drive innovations over the forecast period
CATEGORY DATA
Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021Table 50 Retail Sales of Other Hot Drinks by Category: Value 2016-2021Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Hot Drinks
Fresh Coffee Beans
Fresh Ground Coffee Pods
Standard Fresh Ground Coffee
Regular Instant Standard Coffee
Decaffeinated Instant Standard Coffee
Regular Instant Coffee Mixes
Decaffeinated Instant Coffee Mixes
Loose Black Tea
Tea Bags Black
Fruit/Herbal Tea
Green Tea
Instant Tea
Other Tea
Chocolate-based Flavoured Powder Drinks
Malt-based Hot Drinks
Non-Chocolate-based Flavoured Powder Drinks
Other Plant-based Hot Drinks
Hot Drinks
This is the aggregation of Coffee, Tea, and Other Hot Drinks.