Overall hot drinks benefitted from lockdown in 2020, with healthy retail current value and volume growth. However, the picture was different in 2021.
Slovenians are discerning consumers and hot drinks is experiencing a degree of premiumisation. Consumers are looking for coffee with more exotic blends and varieties of coffee origin.
The three hot drinks product areas are all characterised by a clear leader, and the competitive landscape has not seen major changes in 2021. As the biggest product area, coffee tends to see the highest investments in new product development, marketing and promotion.
Modern grocery retailers continued to gain value share, at the expense of small independent grocers, which now only account for a few percentage points of value share. Modern grocery retailers will likely gain further value share over the forecast period, with private label also expected to increase value share.
With society opening up in 2021, foodservice registered a strong recovery with volume sales on the same level as before the onset of COVID-19. This particularly benefitted other hot drinks, as a larger portion of volume sales generally sell through foodservice than for coffee or tea.
Hot drinks will register moderate constant retail value growth and limited volume growth over the forecast period. However, as the economy recovers from the fallout of COVID-19, there will be continued premiumisation and this will consist of increasing demands for sustainable production, organic, value-added functional benefits and more exotic origins.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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