Hot Drinks in Slovenia

Strong consumption culture and economic improvements sustain demand

As the country’s economy continues to recover, employment and disposable income levels are improving at the end of the review period. The good performance in tourism, featuring higher tourist numbers and receipts, also had a positive impact across hot drinks, especially for coffee and tea in the foodservice channel.

Premium quality, more instant and healthier products underpin key trends

Premiumisation and convenience are the key trends in hot drinks in 2019. The health and wellness trend continues to gain traction, but it is much less evident in hot drinks, compared with soft drinks.

Players seek competitive edge through new launches, brand recognition and marketing

The three hot drinks categories are all characterised by a clear leader, and the competitive landscape has not seen major changes towards the end of the review period. As the biggest category, coffee tends to see the highest investments in new product development, marketing and promotion.

New launches feature key brand extensions for Barcaffe and 1001 Cvet

The economic recovery towards the end of the review period stimulated new product development in coffee and tea, although manufacturers of other hot drinks remained hesitant about strong investment in a static category. In 2019, new product development was informed by the key market trends of premiumisation and convenience, although health and wellness is a growing influence on such activity.

Key end of review period trends set to ensure growth in the forecast period

Overall, hot drinks is expected to see slightly slower retail volume and current value growth over the forecast period, compared with 2019 and the respective review period CAGRs. Nonetheless, positive growth is anticipated as the economy and, therefore, consumer confidence continue to grow in Slovenia.

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