Hot Drinks in Georgia

November 2021
USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Coffee
  • Tea
  • Other Hot Drinks

If you're in the Hot Drinks industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Hot Drinks in Georgia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Hot Drinks in Georgia?
  • To what extent are health considerations impacting consumption of Hot Drinks in Georgia?
  • What are the traditional preferences in Hot Drinks in Georgia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Georgia?
  • Which are the leading brands in Hot Drinks in Georgia?
  • How are products distributed in Hot Drinks in Georgia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
  • Where is future growth expected to be most dynamic?

Hot Drinks in Georgia

EXECUTIVE SUMMARY

Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021 Table 3 Retail Sales of Hot Drinks by Category: Volume 2016-2021 Table 4 Retail Sales of Hot Drinks by Category: Value 2016-2021 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2016-2021 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021 Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021 Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021 Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026 Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026 Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026 Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026 Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026 Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026 Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Coffee in Georgia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Fresh ground coffee pods to build on a successful introduction in Georgia
E-commerce stores unable to provide alternative to foodservice coffee
Larger players continue to grow whilst “others” suffer under pandemic conditions

PROSPECTS AND OPPORTUNITIES

Health perception of coffee to have strong influence on future sales
Instant coffee to become the most popular format by 2026
E-commerce to increase its share of fresh coffee sales

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2016-2021 Table 26 Retail Sales of Coffee by Category: Value 2016-2021 Table 27 Retail Sales of Coffee by Category: % Volume Growth 2016-2021 Table 28 Retail Sales of Coffee by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Coffee: % Retail Value 2017-2021 Table 30 LBN Brand Shares of Coffee: % Retail Value 2018-2021 Table 31 Forecast Retail Sales of Coffee by Category: Volume 2021-2026 Table 32 Forecast Retail Sales of Coffee by Category: Value 2021-2026 Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026 Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026

Tea in Georgia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Local production of tea continues to increase thanks to government tea plantation programme and import issues during the pandemic
Black tea stays in demand despite economic difficulties
Small share increase for e-commerce since most consumers continue to buy in-store

PROSPECTS AND OPPORTUNITIES

Presence of locally produced tea to increase as government scheme continues
E-commerce to see small rise as more retailers adopt online platforms
Return of customers to foodservice anticipated to contribute to healthy overall growth

CATEGORY DATA

Table 35 Retail Sales of Tea by Category: Volume 2016-2021 Table 36 Retail Sales of Tea by Category: Value 2016-2021 Table 37 Retail Sales of Tea by Category: % Volume Growth 2016-2021 Table 38 Retail Sales of Tea by Category: % Value Growth 2016-2021 Table 39 NBO Company Shares of Tea: % Retail Value 2017-2021 Table 40 LBN Brand Shares of Tea: % Retail Value 2018-2021 Table 41 Forecast Retail Sales of Tea by Category: Volume 2021-2026 Table 42 Forecast Retail Sales of Tea by Category: Value 2021-2026 Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026 Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026

Other Hot Drinks in Georgia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Negative effect of pandemic not as strong in category due to small size
Major companies grow share thanks to greater resources and adaptability
Chocolate-based flavoured powder drinks remains the only category with presence

PROSPECTS AND OPPORTUNITIES

Moderate growth expected with no significant changes
Other hot drinks to remain static in the absence of brands activations
Bulk of sales volume share to remain in traditional grocery retailers

CATEGORY DATA

Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021 Table 46 Retail Sales of Other Hot Drinks by Category: Value 2016-2021 Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021 Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021 Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021 Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021 Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026 Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026 Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026 Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Hot Drinks

      • Fresh Coffee Beans
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
        • Regular Instant Standard Coffee
        • Decaffeinated Instant Standard Coffee
        • Regular Instant Coffee Mixes
        • Decaffeinated Instant Coffee Mixes
      • Loose Black Tea
      • Tea Bags Black
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea
      • Chocolate-based Flavoured Powder Drinks
      • Malt-based Hot Drinks
      • Non-Chocolate-based Flavoured Powder Drinks
    • Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.

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