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Hot Drinks in Georgia
November 2021
Hot drinks in 2021: The big picture
Foodservice outlets throughout Georgia continue to be worse off during 2021 than they were pre-pandemic. In 2020, such outlets were forced to close for almost half of the year as a preventative measure against the spread of COVID-19.
2021 key trends
Thanks to the devaluation of the local currency, unit prices have increased for almost all hot drinks during the pandemic. In tea, this is boosting demand for domestically produced brands which can keep their prices lower.
Competitive landscape
Georgian hot drinks manufacturers generally maintained their production, to continue supplying their brands to the retail channel. All companies were required to take extra precautions to protect their workforces from COVID-19.
Retailing developments
Distribution networks did not suffer any serious problems because of the COVID-19 pandemic, as the retail channel remained in full operation. Small grocery retailers remain the dominant channel for purchasing hot drinks in 2021.
Foodservice vs retail split
The first year of the pandemic was a disaster for the foodservice industry as venues were required to fully close for almost half the year to manage the outbreak of COVID-19. In addition, tourists were barred from entering the country for most of the year.
What next for hot drinks?
The development of hot drinks over the forecast period is expected to be smoother than that of soft drinks as the former relies on local consumption whilst the latter depends more on inbound tourism. Nevertheless, the category will remain dependent upon the rate at which Georgia recovers from the COVID-19 pandemic.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Coffee
Tea
Other Hot Drinks
If you're in the Hot Drinks industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Georgia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Hot Drinks in Georgia?
To what extent are health considerations impacting consumption of Hot Drinks in Georgia?
What are the traditional preferences in Hot Drinks in Georgia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Georgia?
Which are the leading brands in Hot Drinks in Georgia?
How are products distributed in Hot Drinks in Georgia?
How is the rise of e-commerce changing the retail and competitive landscape?
Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
Where is future growth expected to be most dynamic?
Hot Drinks in Georgia
EXECUTIVE SUMMARY
Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021Table 3 Retail Sales of Hot Drinks by Category: Volume 2016-2021Table 4 Retail Sales of Hot Drinks by Category: Value 2016-2021Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 9 Total Sales of Hot Drinks by Category: Total Volume 2016-2021Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Coffee in Georgia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fresh ground coffee pods to build on a successful introduction in Georgia
E-commerce stores unable to provide alternative to foodservice coffee
Larger players continue to grow whilst “others” suffer under pandemic conditions
PROSPECTS AND OPPORTUNITIES
Health perception of coffee to have strong influence on future sales
Instant coffee to become the most popular format by 2026
E-commerce to increase its share of fresh coffee sales
CATEGORY DATA
Table 25 Retail Sales of Coffee by Category: Volume 2016-2021Table 26 Retail Sales of Coffee by Category: Value 2016-2021Table 27 Retail Sales of Coffee by Category: % Volume Growth 2016-2021Table 28 Retail Sales of Coffee by Category: % Value Growth 2016-2021Table 29 NBO Company Shares of Coffee: % Retail Value 2017-2021Table 30 LBN Brand Shares of Coffee: % Retail Value 2018-2021Table 31 Forecast Retail Sales of Coffee by Category: Volume 2021-2026Table 32 Forecast Retail Sales of Coffee by Category: Value 2021-2026Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026
Tea in Georgia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Local production of tea continues to increase thanks to government tea plantation programme and import issues during the pandemic
Black tea stays in demand despite economic difficulties
Small share increase for e-commerce since most consumers continue to buy in-store
PROSPECTS AND OPPORTUNITIES
Presence of locally produced tea to increase as government scheme continues
E-commerce to see small rise as more retailers adopt online platforms
Return of customers to foodservice anticipated to contribute to healthy overall growth
CATEGORY DATA
Table 35 Retail Sales of Tea by Category: Volume 2016-2021Table 36 Retail Sales of Tea by Category: Value 2016-2021Table 37 Retail Sales of Tea by Category: % Volume Growth 2016-2021Table 38 Retail Sales of Tea by Category: % Value Growth 2016-2021Table 39 NBO Company Shares of Tea: % Retail Value 2017-2021Table 40 LBN Brand Shares of Tea: % Retail Value 2018-2021Table 41 Forecast Retail Sales of Tea by Category: Volume 2021-2026Table 42 Forecast Retail Sales of Tea by Category: Value 2021-2026Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026
Other Hot Drinks in Georgia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Negative effect of pandemic not as strong in category due to small size
Major companies grow share thanks to greater resources and adaptability
Chocolate-based flavoured powder drinks remains the only category with presence
PROSPECTS AND OPPORTUNITIES
Moderate growth expected with no significant changes
Other hot drinks to remain static in the absence of brands activations
Bulk of sales volume share to remain in traditional grocery retailers
CATEGORY DATA
Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021Table 46 Retail Sales of Other Hot Drinks by Category: Value 2016-2021Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Hot Drinks
Fresh Coffee Beans
Fresh Ground Coffee Pods
Standard Fresh Ground Coffee
Regular Instant Standard Coffee
Decaffeinated Instant Standard Coffee
Regular Instant Coffee Mixes
Decaffeinated Instant Coffee Mixes
Loose Black Tea
Tea Bags Black
Fruit/Herbal Tea
Green Tea
Instant Tea
Other Tea
Chocolate-based Flavoured Powder Drinks
Malt-based Hot Drinks
Non-Chocolate-based Flavoured Powder Drinks
Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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