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Learn moreJan 2021
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Foodservice outlets throughout Georgia were forced to close for almost half of 2020, as a measure against the spread of COVID-19. This caused severe declines in on-trade sales volumes of coffee, tea and other hot drinks.
Full border controls were imposed on 17 March, with only citizens, permanent residents, their relatives and freight transport workers allowed to enter. Universities, schools and kindergartens closed on 19 March, as did shopping centres, theatres and other public places apart from post offices and banks.
Georgian hot drinks manufacturers generally maintained their production, in order to continue supplying their brands to the off-trade. All companies were required to take extra precautions to protect their workforces from COVID-19.
Distribution networks did not suffer any serious problems as a result of the COVID-19 pandemic, as the off-trade remained in operation.
Tourists have traditionally accounted for a significant proportion of on-trade hot drinks sales in Georgia. In 2020 foreigners were barred from entering the country for the majority of the year, and all foodservice establishments were forced to close for almost half of it.
Developments in hot drinks consumption over the forecast period (2021-2025) depends almost entirely on the rate at which Georgia recovers from the COVID-19 pandemic. In the event that the country is able to start its recovery in 2021 - foreseeing the return of tourists to Georgia, and a more promising economic outlook - then volume and current value sales of coffee, tea and other hot drinks are expected to return to growth in the on-trade, and consumption of all types of hot drinks is likely to grow overall.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Georgia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hot Drinks industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Georgia for free:
The Hot Drinks in Georgia market research report includes:
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.