The Georgian economy is witnessing a recovery in 2022 as inbound tourism prospers and consumers return to the normal practice of visiting on-trade establishments after the COVID-19 pandemic. Greater levels of social interaction are occurring as Georgians spend more time outside their houses, which is boosting hot drinks sales in foodservice.
The return to busier lifestyles is encouraging on-the-go consumption of hot drinks. The on-trade is reaping the benefits of impulse purchases, which is a fast and convenient place for consumers to buy hot drinks.
Leading international players and local hot drinks producers have retained their positions in 2022 thanks to their strong brands and product portfolios. Major players have bolstered their positioned with regular new product launches and novelty promotions that are well received by traditional and modern retailers.
The trend towards convenience when shopping for hot drinks makes small grocery stores located near to homes a firm favourite with Georgians. Large retail stores continue to expand product variety and choice for consumers, with modern retailers gaining further volume share of sales in 2022.
Foodservice is showing significant growth in 2022 as Georgia further recovers from the COVID-19 pandemic and consumers choose to eat and drink out of the home. On balance, consumers are spending more time outside their homes and are making more impulse and planned purchases.
Hot drinks is forecasted to make a strong recovery in total volume sales terms over the forecast period with foodservice expected to make a notable recovery. Price sensitivity will continue to impact consumers and shape purchasing decisions with many expected to look for value for money options, cheaper hot drinks and price discounts.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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