Foodservice outlets throughout Georgia continue to be worse off during 2021 than they were pre-pandemic. In 2020, such outlets were forced to close for almost half of the year as a preventative measure against the spread of COVID-19.
Thanks to the devaluation of the local currency, unit prices have increased for almost all hot drinks during the pandemic. In tea, this is boosting demand for domestically produced brands which can keep their prices lower.
Georgian hot drinks manufacturers generally maintained their production, to continue supplying their brands to the retail channel. All companies were required to take extra precautions to protect their workforces from COVID-19.
Distribution networks did not suffer any serious problems because of the COVID-19 pandemic, as the retail channel remained in full operation. Small grocery retailers remain the dominant channel for purchasing hot drinks in 2021.
The first year of the pandemic was a disaster for the foodservice industry as venues were required to fully close for almost half the year to manage the outbreak of COVID-19. In addition, tourists were barred from entering the country for most of the year.
The development of hot drinks over the forecast period is expected to be smoother than that of soft drinks as the former relies on local consumption whilst the latter depends more on inbound tourism. Nevertheless, the category will remain dependent upon the rate at which Georgia recovers from the COVID-19 pandemic.
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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