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Country Report

Hot Drinks in

Hot Drinks in Georgia

Jan 2021

US$2,100

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Executive Summary

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COVID-19 impact on hot drinks

Foodservice outlets throughout Georgia were forced to close for almost half of 2020, as a measure against the spread of COVID-19. This caused severe declines in on-trade sales volumes of coffee, tea and other hot drinks.

COVID-19 country impact

Full border controls were imposed on 17 March, with only citizens, permanent residents, their relatives and freight transport workers allowed to enter. Universities, schools and kindergartens closed on 19 March, as did shopping centres, theatres and other public places apart from post offices and banks.

Company response

Georgian hot drinks manufacturers generally maintained their production, in order to continue supplying their brands to the off-trade. All companies were required to take extra precautions to protect their workforces from COVID-19.

Retailing shift

Distribution networks did not suffer any serious problems as a result of the COVID-19 pandemic, as the off-trade remained in operation.

Foodservice vs retail split

Tourists have traditionally accounted for a significant proportion of on-trade hot drinks sales in Georgia. In 2020 foreigners were barred from entering the country for the majority of the year, and all foodservice establishments were forced to close for almost half of it.

What next for hot drinks?

Developments in hot drinks consumption over the forecast period (2021-2025) depends almost entirely on the rate at which Georgia recovers from the COVID-19 pandemic. In the event that the country is able to start its recovery in 2021 - foreseeing the return of tourists to Georgia, and a more promising economic outlook - then volume and current value sales of coffee, tea and other hot drinks are expected to return to growth in the on-trade, and consumption of all types of hot drinks is likely to grow overall.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Georgia for free:

The Hot Drinks in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Georgia?
What are the major brands in Georgia?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Georgia?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Georgia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Georgia

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Coffee in Georgia

KEY DATA FINDINGS

2020 IMPACT

Retail growth driven by regular instant standard coffee

Fall in tourist numbers harms on-trade volumes and value

E-commerce stores unable to provide alternative to foodservice coffee

RECOVERY AND OPPORTUNITIES

Return of customers to the on-trade to contribute to healthy overall growth

Fresh ground coffee pods to build on a successful introduction in Georgia

E-commerce to increase its share of fresh coffee sales

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2015-2020
Table 26 Retail Sales of Coffee by Category: Value 2015-2020
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 28 Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 29 NBO Company Shares of Coffee: % Retail Value 2016-2020
Table 30 LBN Brand Shares of Coffee: % Retail Value 2017-2020
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
Table 32 Forecast Retail Sales of Coffee by Category: Value 2020-2025
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025

Tea in Georgia

KEY DATA FINDINGS

2020 IMPACT

Tea able to weather the storm of on-trade closures

Switch to home-based lifestyles brings about modest growth in fruit/herbal tea and loose black tea

Black tea stays in demand despite economic difficulties

RECOVERY AND OPPORTUNITIES

Return of customers to the on-trade to contribute to healthy overall growth

E-commerce to increase its share of tea sales

No changes expected in the off-trade

CATEGORY DATA

Table 35 Retail Sales of Tea by Category: Volume 2015-2020
Table 36 Retail Sales of Tea by Category: Value 2015-2020
Table 37 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 38 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 40 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 41 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 42 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

Other Hot Drinks in Georgia

KEY DATA FINDINGS

2020 IMPACT

Effects of COVID-19 causes decline in volumes

Brands’ struggles restrict the potential for growth

Currency devaluation brings about an increase in average unit prices

RECOVERY AND OPPORTUNITIES

Increase in disposable incomes to contribute to healthy overall growth

Other hot drinks to remain static in the absence of brands activations

Bulk of sales volumes to remain in the traditional off-trade

CATEGORY DATA

Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 46 Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020
Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020
Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Hot Drinks in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Georgia

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Coffee in Georgia

KEY DATA FINDINGS

2020 IMPACT

Retail growth driven by regular instant standard coffee

Fall in tourist numbers harms on-trade volumes and value

E-commerce stores unable to provide alternative to foodservice coffee

RECOVERY AND OPPORTUNITIES

Return of customers to the on-trade to contribute to healthy overall growth

Fresh ground coffee pods to build on a successful introduction in Georgia

E-commerce to increase its share of fresh coffee sales

CATEGORY DATA

Tea in Georgia

KEY DATA FINDINGS

2020 IMPACT

Tea able to weather the storm of on-trade closures

Switch to home-based lifestyles brings about modest growth in fruit/herbal tea and loose black tea

Black tea stays in demand despite economic difficulties

RECOVERY AND OPPORTUNITIES

Return of customers to the on-trade to contribute to healthy overall growth

E-commerce to increase its share of tea sales

No changes expected in the off-trade

CATEGORY DATA

Other Hot Drinks in Georgia

KEY DATA FINDINGS

2020 IMPACT

Effects of COVID-19 causes decline in volumes

Brands’ struggles restrict the potential for growth

Currency devaluation brings about an increase in average unit prices

RECOVERY AND OPPORTUNITIES

Increase in disposable incomes to contribute to healthy overall growth

Other hot drinks to remain static in the absence of brands activations

Bulk of sales volumes to remain in the traditional off-trade

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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