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Learn moreDec 2020
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During the coronavirus (COVID-19) pandemic, cities and towns adopted closed-off management measures to prevent virus transmission. For consumer foodservice, the outbreak of COVID-19 during the Spring Festival in China had a severe impact on on-trade consumption as the vast majority of outlets had to shut down.
There was a strict lockdown in Hubei province in China from 23 January to 8 April, while other provinces imposed different social distancing policies and partial lockdowns. Movement in and out of the worst-hit provinces was banned until 4 February, with 14 days quarantine required for those moving between provinces.
The pandemic had a catastrophic impact on industry players in hot drinks, with many having to adopt extraordinary measures to ensure their survival. Some fared better than others depending on their existing business structure and product range.
Some retailers were forced to close during the pandemic, while those that were allowed to open, had to maintain strict hygiene standards and social distancing measures, and restrict the numbers in their stores at any time. Many people also avoided retailers even after lockdowns ended for fear of catching the virus.
The shift of hot drinks consumption from foodservice to retail was particularly strong in 2020 as the former shut down during lockdown with business reduced thereafter due to the imposition of stringent social distancing measures, which limited the number of people allowed in outlets. The switch from foodservice to retail was particularly strong in coffee with leading specialist coffee shops brand, Starbucks Corp, closing over half its stores in China during the pandemic.
Hot drinks is expected to register a mixed performance in 2021 and beyond. The growth spikes seen in coffee during 2020 are expected to return to more normal levels as consumers spend more time socialising and visiting foodservice outlets, which will switch at-home consumption to consumer foodservice.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hot Drinks industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.