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Country Report

Hot Drinks in

Hot Drinks in China

32 pages, Feb 2018

US$2,100

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Executive Summary

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Hot drinks continues to grow steadily in spite of intensifying competition from RTD formats

Hot drinks in China continued to post steady retail volume and current value growth in 2017, albeit slightly weaker than that seen in previous years. Slower growth can be mainly attributed to saturation in coffee and other hot drinks, as well as increasingly fierce competition from RTD drinks as more consumers are switching to the latter as a result of ever busier lifestyles.

Trading up trend strongest in coffee

While hot drinks overall recorded steady growth in 2017, fresh coffee posted a very strong performance, registering double-digit gains in both retail volume and current value terms, fuelled by consumers trading up as well as the booming coffee culture, especially among urban dwellers. With rising disposable incomes, more consumers are trading up from instant coffee to fresh coffee, and even fresh ground coffee pods thanks to their greater convenience.

Nestlé (China) continues to lead a fragmented market

Nestlé (China) continued to lead the country’s hot drinks market in 2017 in retail value terms thanks to its dominance in instant coffee and fresh ground coffee pods, with the latter being the fastest growing category in hot drinks overall. Besides fresh coffee pods, the company also markets a wide range of pod coffee machines, with this helping to engender customer loyalty to its brands.

Trading up trend leads to the launch of new high-end products

The trading up trend has not only had a positive impact on coffee but also tea, which remained the largest hot drinks category in value terms in 2017. As a traditional tea-drinking country, China witnessed the launch of many premium tea products in 2017, with manufacturers seeking to benefit from consumers’ rising disposable incomes.

Further stable growth anticipated over the forecast period

Despite instant coffee and other hot drinks being saturated categories, the wider hot drinks market in China is expected to remain stable over the forecast period, largely maintaining the volume and value CAGRs it achieved over the review period. Sales will continue to be driven by steady demand for tea and rising demand for fresh coffee.

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Samples

Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in China for free:

The Hot Drinks in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in China?
What are the major brands in China?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in China?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in China?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in China

EXECUTIVE SUMMARY

Hot drinks continues to grow steadily in spite of intensifying competition from RTD formats

Trading up trend strongest in coffee

Nestlé (China) continues to lead a fragmented market

Trading up trend leads to the launch of new high-end products

Further stable growth anticipated over the forecast period

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Coffee in China

HEADLINES

PROSPECTS

Category records modest retail volume and current value growth following a flat performance in 2016

Growing coffee culture fuels sales of fresh coffee in both the retail and foodservice channels

Trading up trend supports the strong growth of fresh ground coffee pods

COMPETITIVE LANDSCAPE

Nestlé (China) continues to dominate the category

Illycaffè Shanghai registers the strongest value sales growth

Multinational players maintain the upper hand

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2012-2017
Table 26 Retail Sales of Coffee by Category: Value 2012-2017
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 28 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 29 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
Table 31 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 32 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 34 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 37 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022

Other Hot Drinks in China

HEADLINES

PROSPECTS

Growth slows slightly due to increasing health awareness

Modest growth predicted over the forecast period as consumers continue to switch to RTD formats

Children another important target group for other hot drinks

COMPETITIVE LANDSCAPE

VV Group remains the leading player

Yon Ho Food (China) Co records the strongest value sales growth

Master Kong starts to make and sell Ovaltine in China

CATEGORY DATA

Table 38 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 39 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 40 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 41 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 42 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 43 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Tea in China

HEADLINES

PROSPECTS

Internet to help drive tea growth over the forecast period

Mid- to high-end teas set to become mainstream thanks to rising product awareness and consumer knowledge

COMPETITIVE LANDSCAPE

Leading players try to reach young consumers to drive sales growth

Cooperation between tea companies to expand product lines

Companies with a clear positioning and better understanding of consumers to gain ground over the forecast period

CATEGORY DATA

Table 48 Retail Sales of Tea by Category: Volume 2012-2017
Table 49 Retail Sales of Tea by Category: Value 2012-2017
Table 50 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 51 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 52 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 53 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 54 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 55 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 56 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 57 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Hot Drinks in China

New Report Guarantee

Executive Summary

New Report Guarantee

Hot drinks continues to grow steadily in spite of intensifying competition from RTD formats

Trading up trend strongest in coffee

Nestlé (China) continues to lead a fragmented market

Trading up trend leads to the launch of new high-end products

Further stable growth anticipated over the forecast period

Samples

Overview

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Table of Contents

Hot Drinks in China

EXECUTIVE SUMMARY

Hot drinks continues to grow steadily in spite of intensifying competition from RTD formats

Trading up trend strongest in coffee

Nestlé (China) continues to lead a fragmented market

Trading up trend leads to the launch of new high-end products

Further stable growth anticipated over the forecast period

MARKET DATA

SOURCES

Coffee in China

HEADLINES

PROSPECTS

Category records modest retail volume and current value growth following a flat performance in 2016

Growing coffee culture fuels sales of fresh coffee in both the retail and foodservice channels

Trading up trend supports the strong growth of fresh ground coffee pods

COMPETITIVE LANDSCAPE

Nestlé (China) continues to dominate the category

Illycaffè Shanghai registers the strongest value sales growth

Multinational players maintain the upper hand

CATEGORY DATA

Other Hot Drinks in China

HEADLINES

PROSPECTS

Growth slows slightly due to increasing health awareness

Modest growth predicted over the forecast period as consumers continue to switch to RTD formats

Children another important target group for other hot drinks

COMPETITIVE LANDSCAPE

VV Group remains the leading player

Yon Ho Food (China) Co records the strongest value sales growth

Master Kong starts to make and sell Ovaltine in China

CATEGORY DATA

Tea in China

HEADLINES

PROSPECTS

Internet to help drive tea growth over the forecast period

Mid- to high-end teas set to become mainstream thanks to rising product awareness and consumer knowledge

COMPETITIVE LANDSCAPE

Leading players try to reach young consumers to drive sales growth

Cooperation between tea companies to expand product lines

Companies with a clear positioning and better understanding of consumers to gain ground over the forecast period

CATEGORY DATA

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