Riding on the resumption of economic activity and rising consumer spending, hot drinks overall has been enjoying a year of robust growth in 2022, with foodservice volume growth moving faster than retail. The stabilisation in coffee is proving to be beneficial as retail volume increases across the category with the exception of instant standard coffee, despite inflationary pressures.
Health and wellness continues to be a driving factor for consumers in the Philippines in 2022. Pandemic-inspired contagion fears linger, and, moreover, the outbreak of COVID-19 has encouraged consumers to play greater attention to their overall health and wellbeing, particularly with regards to immunity.
Nestlé Philippines Inc and Mayora Indah Tbk PT maintain leadership of hot drinks overall in the Philippines in 2022. Both players are continuously engaged in above-the-line and below-the-line marketing strategies designed to expand their brand equity, while at the same time remain focused on enhancing the route to market.
2022 has seen pandemic-related restrictions progressively ease and a gradual return to life outside of the home, though many consumers will continue to spend much more time at home than they did pre-pandemic. Still, mobility has increased substantially and lifestyles have become busier and more hectic as workers are back on site for much of the working week.
Foodservice volume sales are rising faster than retail volume sales in several areas within hot drinks in 2022, benefiting from the return to dining out. Though retail continues to drive the bulk of volume sales, on-trade is a significant source of growth as eased restrictions support more consumption of hot drinks outside of the home.
The future looks promising for hot drinks overall, with coffee, tea and other hot drinks all set to see further positive growth in both foodservice and retail channels over the forecast period. Much of the anticipated recovery, particularly in foodservice, depends on favourable economic prospects and increased consumer spending.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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