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Country Report

Hot Drinks in

Hot Drinks in Romania

33 pages, Feb 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Hot drinks records strong growth in 2017

Romania witnessed excellent economic growth in 2016 and 2017, which made it possible for the government to increase the minimum wage, and wages of public employees and pensions, therefore leading to rising average income levels. The impact was positive on available incomes across broad segments of the population.

Healthier hot drinks attract consumers’ attention

The upward trend for consumption of healthy foods and drinks is a result of changing lifestyles with increasing focus on health aspects and general wellbeing. Romanians have become increasingly health-conscious and thus also better informed about the effects of hot drinks on prevention and alleviation of minor health discomforts.

International companies dominate with comfortable share

Hot drinks is relatively concentrated, which is stronger in the case of coffee and other hot drinks, dominated by international companies, and less in the case of tea, where domestic producers are better positioned. This is to be expected as domestic companies have a long tradition in producing tea, especially in fruit/herbal tea, which also accounted for most sales in the category.

Sophistication of demand drives new product development

Sophistication of the offer was the main trend in hot drinks in 2017, due to higher incomes and changing lifestyles. Tea continued to be the main beneficiary of the rising health awareness amongst consumers, with fruit/herbal tea showing good growth in retail volume sales.

Hot drinks holds good forecast growth potential

The Romanian economy is expected to continue to record good growth rates over the forecast period. The performance of the economy is expected to maintain a more optimistic perception for the future.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Romania for free:

The Hot Drinks in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Romania?
What are the major brands in Romania?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Romania?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Romania

EXECUTIVE SUMMARY

Hot drinks records strong growth in 2017

Healthier hot drinks attract consumers’ attention

International companies dominate with comfortable share

Sophistication of demand drives new product development

Hot drinks holds good forecast growth potential

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Coffee in Romania

HEADLINES

PROSPECTS

Romanians remain traditionalists in terms of coffee consumption

Increasing out-of-home consumption sustains vending

Coffee pods records high growth rate

COMPETITIVE LANDSCAPE

International companies dominate with comfortable share

Advertising remains an important competing tool

New launches aim to shape consumer demand for premiumisation

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2012-2017
Table 27 Retail Sales of Coffee by Category: Value 2012-2017
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 29 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
Table 32 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 33 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 35 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022

Other Hot Drinks in Romania

HEADLINES

PROSPECTS

Health and wellness drives sales of other hot drinks

Other hot drinks enjoys loyal consumers

Higher incomes support growth

COMPETITIVE LANDSCAPE

International companies dominate the landscape

Domestic companies are the best performers

Few new launches are witnessed in 2017

CATEGORY DATA

Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Tea in Romania

HEADLINES

PROSPECTS

Healthier lifestyles lead to greater appreciation of tea

Unpackaged tea maintains strong popularity

Tea in foodservice is on upward trend

COMPETITIVE LANDSCAPE

Domestic producers retain leading positions

Innovation is driven by demand for health and wellness

Online sales show good potential

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2012-2017
Table 50 Retail Sales of Tea by Category: Value 2012-2017
Table 51 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 52 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 54 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 55 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 56 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Hot Drinks in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

Hot drinks records strong growth in 2017

Healthier hot drinks attract consumers’ attention

International companies dominate with comfortable share

Sophistication of demand drives new product development

Hot drinks holds good forecast growth potential

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Romania

EXECUTIVE SUMMARY

Hot drinks records strong growth in 2017

Healthier hot drinks attract consumers’ attention

International companies dominate with comfortable share

Sophistication of demand drives new product development

Hot drinks holds good forecast growth potential

MARKET DATA

SOURCES

Coffee in Romania

HEADLINES

PROSPECTS

Romanians remain traditionalists in terms of coffee consumption

Increasing out-of-home consumption sustains vending

Coffee pods records high growth rate

COMPETITIVE LANDSCAPE

International companies dominate with comfortable share

Advertising remains an important competing tool

New launches aim to shape consumer demand for premiumisation

CATEGORY DATA

Other Hot Drinks in Romania

HEADLINES

PROSPECTS

Health and wellness drives sales of other hot drinks

Other hot drinks enjoys loyal consumers

Higher incomes support growth

COMPETITIVE LANDSCAPE

International companies dominate the landscape

Domestic companies are the best performers

Few new launches are witnessed in 2017

CATEGORY DATA

Tea in Romania

HEADLINES

PROSPECTS

Healthier lifestyles lead to greater appreciation of tea

Unpackaged tea maintains strong popularity

Tea in foodservice is on upward trend

COMPETITIVE LANDSCAPE

Domestic producers retain leading positions

Innovation is driven by demand for health and wellness

Online sales show good potential

CATEGORY DATA

Why buy this report?

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