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Country Report

Hot Drinks in

Hot Drinks in Romania

30 pages, Mar 2019

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Hot drinks heading in a new direction

There is a traditional saying in Romania, “coffee is coffee and tea is tea”, with the former consumed as an energy booster in the mornings and the latter used as a remedy for colds. Romanian consumers are, however, becoming more sophisticated and are increasingly ready and open for new experiences.

Healthy lifestyle trend changing consumer perceptions

The trend towards healthy lifestyles is reshaping hot drinks in Romania. Premiumisation is playing a key role, with shoppers not only willing to spend more but also to upgrade either to higher-priced products or to switch between product types.

The brand is becoming less significant

Consumers of hot drinks are becoming more sophisticated and although products such as coffee and tea will undoubtedly remain important, their volume and value growth is heavily dependent on how players adjust their communication techniques. If in the review period a certain brand was associated with high quality, consumers are now more willing to switch from mass market products to higher-quality versions, and are more interested about what the product itself says rather than simply its name.

On-trade sales witness steady growth

With consumers willing to spend more, the on-trade and on-the-go consumption are witnessing steady growth. In cities, consumers with hectic lifestyles enjoy a quality coffee or hot chocolate to start their mornings.

Value growth due to more educated consumers

Hot drinks is expected to maintain its steady growth in retail value and volume sales over the forecast period, driven by GDP growth, enabling consumers to spend a little more, whilst becoming increasingly aware of what they are consuming. Players are expected to take advantage of these factors, using innovative communication techniques to establish closer relationships with consumers and offering smaller packaging and healthier options which will translate into increasing value sales.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Romania for free:

The Hot Drinks in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Romania?
What are the major brands in Romania?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Romania?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Romania

EXECUTIVE SUMMARY

Hot drinks heading in a new direction

Healthy lifestyle trend changing consumer perceptions

The brand is becoming less significant

On-trade sales witness steady growth

Value growth due to more educated consumers

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Coffee in Romania

HEADLINES

PROSPECTS

Soft factors meet the needs of more sophisticated consumers

On-the-go consumption versus fresh ground coffee pods consumed in the comfort of home

Competition from other categories to negatively impact coffee in the long term

COMPETITIVE LANDSCAPE

Jacobs Douwe Egberts RO retains its lead

Strauss Romania keeps up with developments in the on-trade

Cafea Fortuna – a Romanian player competing with the multinationals

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2013-2018
Table 27 Retail Sales of Coffee by Category: Value 2013-2018
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 29 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2013-2018
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 32 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 33 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 35 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2018-2023

Other Hot Drinks in Romania

HEADLINES

PROSPECTS

Other hot drinks gains share from coffee

Sugar content and increasing prices a threat to hot drinks

Low availability and diversity hold back other hot drinks

COMPETITIVE LANDSCAPE

Competition within other hot drinks

Competition between domestic and international players

Competition from tea

CATEGORY DATA

Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Tea in Romania

HEADLINES

PROSPECTS

Change of perception boosts volume sales of tea

Diversity and availability increase awareness

Expansion of organic shops and word-of-mouth recommendations support sales

COMPETITIVE LANDSCAPE

Laboratoarele Fares Biovital leads tea

Societatea Nationala Plafar focuses on health benefits

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2013-2018
Table 50 Retail Sales of Tea by Category: Value 2013-2018
Table 51 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 52 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 54 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 55 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 56 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Hot Drinks in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

Hot drinks heading in a new direction

Healthy lifestyle trend changing consumer perceptions

The brand is becoming less significant

On-trade sales witness steady growth

Value growth due to more educated consumers

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Romania

EXECUTIVE SUMMARY

Hot drinks heading in a new direction

Healthy lifestyle trend changing consumer perceptions

The brand is becoming less significant

On-trade sales witness steady growth

Value growth due to more educated consumers

MARKET DATA

SOURCES

Coffee in Romania

HEADLINES

PROSPECTS

Soft factors meet the needs of more sophisticated consumers

On-the-go consumption versus fresh ground coffee pods consumed in the comfort of home

Competition from other categories to negatively impact coffee in the long term

COMPETITIVE LANDSCAPE

Jacobs Douwe Egberts RO retains its lead

Strauss Romania keeps up with developments in the on-trade

Cafea Fortuna – a Romanian player competing with the multinationals

CATEGORY DATA

Other Hot Drinks in Romania

HEADLINES

PROSPECTS

Other hot drinks gains share from coffee

Sugar content and increasing prices a threat to hot drinks

Low availability and diversity hold back other hot drinks

COMPETITIVE LANDSCAPE

Competition within other hot drinks

Competition between domestic and international players

Competition from tea

CATEGORY DATA

Tea in Romania

HEADLINES

PROSPECTS

Change of perception boosts volume sales of tea

Diversity and availability increase awareness

Expansion of organic shops and word-of-mouth recommendations support sales

COMPETITIVE LANDSCAPE

Laboratoarele Fares Biovital leads tea

Societatea Nationala Plafar focuses on health benefits

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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