Executive Summary

Mar 2019
Hot drinks seen as versatile and addressing multiple needs

In 2018, hot drinks in Ecuador continued to record positive volume and value growth, with sales driven primarily by coffee and tea. Both categories continued to be highly valued by consumers, while manufacturers increasingly expanded their portfolios into the premium segment.

Tea the best performer in 2018

Tea recorded the strongest off-trade volume and current value growth in 2018, with sales supported by various factors, including a wider variety of blends and flavours in off-trade outlets and a greater number of on-trade tea specialists. Tea consumption is increasing, with some consumers moving to tea from coffee, while others are drinking it for its medicinal benefits.

Domestic companies gain ground

Due to the Good Commercial Practices law established for supermarkets and their suppliers, an increasing number of new local companies have entered the leading retail outlets. The law requires that at least 15% of retailers’ suppliers are micro, small and medium-sized companies.

Premiumisation continues

In 2018, premiumisation continued to be a growth driver in hot drinks, with added value products contributing to stronger value than volume growth in coffee and tea. In general terms, new product developments are tending to be healthier and more premium offerings.

Innovation over the forecast period to be driven by the on-trade

Over the forecast period hot drinks in Ecuador is expected to continue to grow steadily in both volume and value terms. However, the on-trade channel is predicted to continue to be a key driver of innovation, offering new products which if successful will then be further developed for the off-trade, as has been the case with instant coffee mixes.

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Hot Drinks in Ecuador

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ecuador for free:

The Hot Drinks in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hot Drinks in Ecuador?
  • What are the major brands in Ecuador?
  • How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Ecuador?
  • Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
  • How have changing demographics (for example an aging population) affected the hot drinks market in Ecuador?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Hot Drinks in Ecuador

EXECUTIVE SUMMARY

Hot drinks seen as versatile and addressing multiple needs
Tea the best performer in 2018
Domestic companies gain ground
Premiumisation continues
Innovation over the forecast period to be driven by the on-trade

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Coffee in Ecuador

HEADLINES

PROSPECTS

Instant coffee remains the key driver of value sales
Growth of good quality fresh coffee driven by a small group of consumers
Off-trade sales of instant coffee mixes supported by the growing popularity of on-trade offerings

COMPETITIVE LANDSCAPE

El Café remains the leading player
Domestic companies lead fresh coffee
On-trade channel adapts quickly to new trends

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2013-2018
Table 26 Retail Sales of Coffee by Category: Value 2013-2018
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 28 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 30 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 32 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023

Other Hot Drinks in Ecuador

HEADLINES

PROSPECTS

Category impacted by consumers avoiding sugary products
Chocolate-based flavoured powder drinks remains the largest category

COMPETITIVE LANDSCAPE

Nestlé Ecuador remains the clear category leader
International brands lead sales
Premium players lead innovation

CATEGORY DATA

Table 35 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 36 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 37 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 38 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 40 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 41 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Tea in Ecuador

HEADLINES

PROSPECTS

Fruit/herbal tea drives category growth
Tea expected to remain a substitute for coffee and a natural medicine
Tea specialities expected to increase in number over the short term

COMPETITIVE LANDSCAPE

Local players dominate tea
Local company Terrafertil acquired by Nestlé in 2018
Brands compete for sales at points of purchase

CATEGORY DATA

Table 45 Retail Sales of Tea by Category: Volume 2013-2018
Table 46 Retail Sales of Tea by Category: Value 2013-2018
Table 47 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 48 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 49 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 50 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 51 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 52 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 53 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 54 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023