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Country Report

Hot Drinks in

Hot Drinks in Vietnam

29 pages, Mar 2019

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Hot drinks registers a healthy performance

In 2018, hot drinks registers strong current retail value growth. Coffee remained the largest category in retail value terms and registered positive growth in current terms in 2018.

Milk tea trend boosts consumption of tea

In 2018, the number of bubble tea and milk tea foodservice stores increased. Examples in urban areas included Gong Cha, Royal Tea and Ding Tea.

Competitive landscape remains stable in 2018

In 2018, the competitive landscape remained stable, with most categories dominated by large leading players such as Nestlé Vietnam Ltd, Vinacafe Bien Hoa JSC and Trung Nguyen Corp. These players are not expected to expand into other categories and to remain focused on developing new products and expanding their business within hot drinks.

Little new product innovation

There were only a few notable new products launched in 2018, most of which were in coffee. Nestlé Vietnam launched Nescafé Chocolate instant coffee, which was the first regular instant coffee mix with chocolate flavour.

Positive but slower growth expected

Hot drinks is expected to continue to register positive retail volume and value growth over the forecast period but at a slower pace than over the review period due to maturity. Despite the slowdown, growth will remain healthy thanks to the positive outlook for the economy and improving living standards.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Hot Drinks in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Vietnam?
What are the major brands in Vietnam?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Vietnam?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Vietnam?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Vietnam

EXECUTIVE SUMMARY

Hot drinks registers a healthy performance

Milk tea trend boosts consumption of tea

Competitive landscape remains stable in 2018

Little new product innovation

Positive but slower growth expected

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Coffee in Vietnam

HEADLINES

PROSPECTS

Coffee witnesses increasing competition from foodservice channels

Players focus on improving packaging designs

COMPETITIVE LANDSCAPE

Nestlé Vietnam Ltd leads the coffee category

Vinacafe Bien Hoa JSC loses retail value share

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2013-2018
Table 26 Retail Sales of Coffee by Category: Value 2013-2018
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 28 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 30 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 32 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023

Other Hot Drinks in Vietnam

HEADLINES

PROSPECTS

Malt-based hot drinks sees demand decline

Other plant-based hot drinks maintains strong performance

COMPETITIVE LANDSCAPE

Nestlé Vietnam Ltd remains the leader

International companies remain dominant

CATEGORY DATA

Table 35 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 36 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 37 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 38 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 40 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 41 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Tea in Vietnam

HEADLINES

PROSPECTS

Consumption of green tea increases in line with health and wellness trend

Instant tea gains popularity

COMPETITIVE LANDSCAPE

Vietnam National Tea Corp remains the leader

Domestic companies remain dominant

CATEGORY DATA

Table 45 Retail Sales of Tea by Category: Volume 2013-2018
Table 46 Retail Sales of Tea by Category: Value 2013-2018
Table 47 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 48 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 49 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 50 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 51 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 52 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 53 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 54 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Hot Drinks in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

Hot drinks registers a healthy performance

Milk tea trend boosts consumption of tea

Competitive landscape remains stable in 2018

Little new product innovation

Positive but slower growth expected

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hot Drinks in Vietnam

EXECUTIVE SUMMARY

Hot drinks registers a healthy performance

Milk tea trend boosts consumption of tea

Competitive landscape remains stable in 2018

Little new product innovation

Positive but slower growth expected

MARKET DATA

SOURCES

Coffee in Vietnam

HEADLINES

PROSPECTS

Coffee witnesses increasing competition from foodservice channels

Players focus on improving packaging designs

COMPETITIVE LANDSCAPE

Nestlé Vietnam Ltd leads the coffee category

Vinacafe Bien Hoa JSC loses retail value share

CATEGORY DATA

Other Hot Drinks in Vietnam

HEADLINES

PROSPECTS

Malt-based hot drinks sees demand decline

Other plant-based hot drinks maintains strong performance

COMPETITIVE LANDSCAPE

Nestlé Vietnam Ltd remains the leader

International companies remain dominant

CATEGORY DATA

Tea in Vietnam

HEADLINES

PROSPECTS

Consumption of green tea increases in line with health and wellness trend

Instant tea gains popularity

COMPETITIVE LANDSCAPE

Vietnam National Tea Corp remains the leader

Domestic companies remain dominant

CATEGORY DATA

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