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Country Report

Hot Drinks in

Hot Drinks in Vietnam

30 pages, Feb 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Healthy growth for hot drinks in Vietnam in 2017

In 2017, hot drinks continued to see healthy growth. Other plant-based hot drinks and malt-based hot drinks were the fastest growing in percentage terms.

Food safety is still a major concern but other factors arise

In 2016, food safety was a major concern as it came to light that many coffee producers added corn starch to their coffee. In 2017, as the scandals died down, consumers and industry players seldom talked about these issues any more.

Competitive landscape is stable with little change in 2017

There were no major changes in the positions and market shares of the top players – Nestlé Vietnam, Vinacafe Bien Hoa and Trung Nguyen – in the latter part of the review period. Besides brand image and prices, flavour remains one of the most important influencers in the buying decision.

New product developments were scarce

There were only a few notable new products launched in 2017, most of which were in coffee. Nestlé Vietnam launched the reformulated Nescafé Café Viet instant coffee.

Hot drinks will continue to grow

Over the forecast period, hot drinks is expected to grow healthily. The growth rate is expected to be slower than over the review period, mainly due to market maturity.

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Samples

Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Hot Drinks in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Vietnam?
What are the major brands in Vietnam?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Vietnam?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Vietnam?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Vietnam

EXECUTIVE SUMMARY

Healthy growth for hot drinks in Vietnam in 2017

Food safety is still a major concern but other factors arise

Competitive landscape is stable with little change in 2017

New product developments were scarce

Hot drinks will continue to grow

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Coffee in Vietnam

HEADLINES

PROSPECTS

New products bring convenience while enhancing the flavour

More people eating out benefits on-trade volume

COMPETITIVE LANDSCAPE

Off-trade is almost equally divided between international and local players

Instant coffee will lead new product developments

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2012-2017
Table 26 Retail Sales of Coffee by Category: Value 2012-2017
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 28 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 29 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
Table 30 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 31 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 33 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 36 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022

Other Hot Drinks in Vietnam

HEADLINES

PROSPECTS

Malt-based hot drinks is the main product

Other plant-based hot drinks lead growth

COMPETITIVE LANDSCAPE

The category is highly consolidated

There is lack of new product development

CATEGORY DATA

Table 37 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 38 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 39 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 40 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 41 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 42 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Tea in Vietnam

HEADLINES

PROSPECTS

Rising popularity of tea houses boosts tea consumption

Tea’s consumer demographic is getting younger

COMPETITIVE LANDSCAPE

Vinatea maintains its leading position

2017 a quiet year for new product development

CATEGORY DATA

Table 47 Retail Sales of Tea by Category: Volume 2012-2017
Table 48 Retail Sales of Tea by Category: Value 2012-2017
Table 49 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 50 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 52 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 53 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 54 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 55 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 56 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Hot Drinks in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

Healthy growth for hot drinks in Vietnam in 2017

Food safety is still a major concern but other factors arise

Competitive landscape is stable with little change in 2017

New product developments were scarce

Hot drinks will continue to grow

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hot Drinks in Vietnam

EXECUTIVE SUMMARY

Healthy growth for hot drinks in Vietnam in 2017

Food safety is still a major concern but other factors arise

Competitive landscape is stable with little change in 2017

New product developments were scarce

Hot drinks will continue to grow

MARKET DATA

SOURCES

Coffee in Vietnam

HEADLINES

PROSPECTS

New products bring convenience while enhancing the flavour

More people eating out benefits on-trade volume

COMPETITIVE LANDSCAPE

Off-trade is almost equally divided between international and local players

Instant coffee will lead new product developments

CATEGORY DATA

Other Hot Drinks in Vietnam

HEADLINES

PROSPECTS

Malt-based hot drinks is the main product

Other plant-based hot drinks lead growth

COMPETITIVE LANDSCAPE

The category is highly consolidated

There is lack of new product development

CATEGORY DATA

Tea in Vietnam

HEADLINES

PROSPECTS

Rising popularity of tea houses boosts tea consumption

Tea’s consumer demographic is getting younger

COMPETITIVE LANDSCAPE

Vinatea maintains its leading position

2017 a quiet year for new product development

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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