In 2018, hot drinks registers strong current retail value growth. Coffee remained the largest category in retail value terms and registered positive growth in current terms in 2018.
In 2018, the number of bubble tea and milk tea foodservice stores increased. Examples in urban areas included Gong Cha, Royal Tea and Ding Tea.
In 2018, the competitive landscape remained stable, with most categories dominated by large leading players such as Nestlé Vietnam Ltd, Vinacafe Bien Hoa JSC and Trung Nguyen Corp. These players are not expected to expand into other categories and to remain focused on developing new products and expanding their business within hot drinks.
There were only a few notable new products launched in 2018, most of which were in coffee. Nestlé Vietnam launched Nescafé Chocolate instant coffee, which was the first regular instant coffee mix with chocolate flavour.
Hot drinks is expected to continue to register positive retail volume and value growth over the forecast period but at a slower pace than over the review period due to maturity. Despite the slowdown, growth will remain healthy thanks to the positive outlook for the economy and improving living standards.
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Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Vietnam with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Hot Drinks market research database.