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Country Report

Hot Drinks in

Hot Drinks in Uruguay

Dec 2019

US$2,100

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Executive Summary

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Retail volume sales grow despite economic downturn as yerba maté offsets drop in coffee

Hot drinks in Uruguay is seeing retail volume growth in 2019, despite the economic downturn in the country. Tough economic conditions pressure employment rates and disposable incomes and hit the purchasing power of low- and middle-income households.

Growing demand for fresh ground coffee pods among quality-seeking consumers

While coffee is seeing an overall decline in retail volume sales, there is a move towards more modern, higher-quality products. This is evinced by the strong growth of fresh ground coffee pods and slow increase in sales of instant coffee mixes in the category.

Specialist outlets offer growth opportunities for coffee in foodservice, but also retail

Hot drinks companies continue to benefit from the development of specialist coffee and tea shops, as the foodservice coffee culture grows in Uruguay. The most significant development is the entry of Starbucks in the Montevideo Shopping Centre in 2018.

New launches focus on quality coffee and new flavours and cold options in tea

Hot drinks in Uruguay continues to see a growing array of tea and coffee products. Tea has usually been presented in traditional flavours, but new flavours and blends are appearing, supporting by the growing number of imports from brands like Lipton and Twinings.

Economic recovery and company activity underpin positive growth forecast

Hot drinks is expected to post positive retail volume and current value growth over the forecast period, while foodservice volume sales are also set to rise. The predicted recovery of the national economy could be modest, but this would support the demand for coffee, tea and flavoured powder drinks, to the detriment of more value for money yerba maté.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Uruguay for free:

The Hot Drinks in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Uruguay?
What are the major brands in Uruguay?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Uruguay?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Uruguay?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Uruguay

EXECUTIVE SUMMARY

Retail volume sales grow despite economic downturn as yerba maté offsets drop in coffee

Growing demand for fresh ground coffee pods among quality-seeking consumers

Specialist outlets offer growth opportunities for coffee in foodservice, but also retail

New launches focus on quality coffee and new flavours and cold options in tea

Economic recovery and company activity underpin positive growth forecast

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 3 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 4 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024

SOURCES

Summary 1 Research Sources

Coffee in Uruguay

HEADLINES

PROSPECTS

Higher prices and more accessible alternatives hamper the demand for coffee

Coffee pods and instant coffee mixes lure higher-income consumers to register growth

Improving economy and growing coffee culture set to see return to foodservice growth

COMPETITIVE LANDSCAPE

Strong brand recognition, marketing and venture into dynamic format boost Nestlé

Maestros Cafeteros rides push-pull economic conditions to gain on Nestlé

El Trigal leverages distribution strength while Vanacity benefits from quality offer

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2014-2019
Table 26 Retail Sales of Coffee by Category: Value 2014-2019
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 28 Retail Sales of Coffee by Category: % Value Growth 2014-2019
Table 29 NBO Company Shares of Coffee: % Retail Value 2015-2019
Table 30 LBN Brand Shares of Coffee: % Retail Value 2016-2019
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2019-2024
Table 32 Forecast Retail Sales of Coffee by Category: Value 2019-2024
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2019-2024
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2019-2024

Other Hot Drinks in Uruguay

HEADLINES

PROSPECTS

Anticipated economic improvement set to see a rebound in flavoured powder drinks

Deep-rooted culture of consumption maintains demand for yerba mate

Lower prices offset competition from RTD drinks to limit decline in flavoured powder drinks

COMPETITIVE LANDSCAPE

Wide distribution and advertising keep Yerba Canarias top-of-mind among yerba maté drinkers

Nestlé leverages wide offer by recognised brand names to dominate flavoured powder drinks

Instituto Botánico and Soldo ride rebound in yerba maté to consolidate positions

CATEGORY DATA

Table 35 Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
Table 36 Retail Sales of Other Hot Drinks by Category: Value 2014-2019
Table 37 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
Table 38 Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Other Hot Drinks: % Retail Value 2015-2019
Table 40 LBN Brand Shares of Other Hot Drinks: % Retail Value 2016-2019
Table 41 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Value 2019-2024
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024

Tea in Uruguay

HEADLINES

PROSPECTS

Tea makes deeper inroads among more affluent consumers

High seasonality and popularity of yerba maté and coffee restrain growth potential

Players offer wider variety of teas to create new consumption occasions

COMPETITIVE LANDSCAPE

Competition intensifies through new flavours and blends

José Aldao leverages strength in black tea to resist challenge to leadership

Variety and low prices lift La Selva, while wider range and premium image boost Twinings

CATEGORY DATA

Table 45 Retail Sales of Tea by Category: Volume 2014-2019
Table 46 Retail Sales of Tea by Category: Value 2014-2019
Table 47 Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 48 Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 49 NBO Company Shares of Tea: % Retail Value 2015-2019
Table 50 LBN Brand Shares of Tea: % Retail Value 2016-2019
Table 51 Forecast Retail Sales of Tea by Category: Volume 2019-2024
Table 52 Forecast Retail Sales of Tea by Category: Value 2019-2024
Table 53 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 54 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024

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Hot Drinks in Uruguay

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Executive Summary

New Report Guarantee

Retail volume sales grow despite economic downturn as yerba maté offsets drop in coffee

Growing demand for fresh ground coffee pods among quality-seeking consumers

Specialist outlets offer growth opportunities for coffee in foodservice, but also retail

New launches focus on quality coffee and new flavours and cold options in tea

Economic recovery and company activity underpin positive growth forecast

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hot Drinks in Uruguay

EXECUTIVE SUMMARY

Retail volume sales grow despite economic downturn as yerba maté offsets drop in coffee

Growing demand for fresh ground coffee pods among quality-seeking consumers

Specialist outlets offer growth opportunities for coffee in foodservice, but also retail

New launches focus on quality coffee and new flavours and cold options in tea

Economic recovery and company activity underpin positive growth forecast

MARKET DATA

SOURCES

Coffee in Uruguay

HEADLINES

PROSPECTS

Higher prices and more accessible alternatives hamper the demand for coffee

Coffee pods and instant coffee mixes lure higher-income consumers to register growth

Improving economy and growing coffee culture set to see return to foodservice growth

COMPETITIVE LANDSCAPE

Strong brand recognition, marketing and venture into dynamic format boost Nestlé

Maestros Cafeteros rides push-pull economic conditions to gain on Nestlé

El Trigal leverages distribution strength while Vanacity benefits from quality offer

CATEGORY DATA

Other Hot Drinks in Uruguay

HEADLINES

PROSPECTS

Anticipated economic improvement set to see a rebound in flavoured powder drinks

Deep-rooted culture of consumption maintains demand for yerba mate

Lower prices offset competition from RTD drinks to limit decline in flavoured powder drinks

COMPETITIVE LANDSCAPE

Wide distribution and advertising keep Yerba Canarias top-of-mind among yerba maté drinkers

Nestlé leverages wide offer by recognised brand names to dominate flavoured powder drinks

Instituto Botánico and Soldo ride rebound in yerba maté to consolidate positions

CATEGORY DATA

Tea in Uruguay

HEADLINES

PROSPECTS

Tea makes deeper inroads among more affluent consumers

High seasonality and popularity of yerba maté and coffee restrain growth potential

Players offer wider variety of teas to create new consumption occasions

COMPETITIVE LANDSCAPE

Competition intensifies through new flavours and blends

José Aldao leverages strength in black tea to resist challenge to leadership

Variety and low prices lift La Selva, while wider range and premium image boost Twinings

CATEGORY DATA

Why buy this report?

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