Hot drinks players are navigating a challenging situation in 2022. Just as the recovery from the pandemic looked to be underway, other challenges have emerged.
Apart from the growth of tea, several other trends have emerged in hot drinks in Spain in 2022. A major theme has been the development of vending and takeaway coffee, which has been undoubtedly prompted by the pandemic and encouraged several major companies to develop their offer in this area.
Private label contnues to receive a boost in 2022 as a result of the economic impact of the pandemic and the challenging conditions related to rising inflation and production costs. Consumers are downtrading and shifting to private label products due to their generally lower prices and offers from popular grcoery retailers such as Mercadona and Carrefour.
Sales of hot drinks in Spain are traditionally dominated by retail, with the latter being driven by supermarkets, as many local consumers like to purchase tea and coffee in particular when doing their regular grocery shop. Considering the pressures on household incomes, discounters is set to gain further value share in 2022, while hypermarkets continues to lose ground.
Traditionally holding much lower volume share of hot drinks in Spain compared to retail, demand through foodservice is continuing to recover following 2020’s drastic drop as a result of pandemic-related restrictions, and a shift to home seclusion (therefore benefitting retail). Foodservice is particularly strong in coffee due to the established café culture in the country.
It is an exciting time for players to be involved in hot drinks in Spain, with notable examples of innovation in the industry. The pandemic helped drive growth of fresh ground coffee pods, while the health and wellness trend has been positive for tea.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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