Executive Summary

Mar 2019
Hot drinks records positive value growth due to ongoing economic recovery

Hot drinks witnessed positive current value growth in 2018, as retail volume sales remained stagnant. Local consumers are willing to pay more for certain products due to ongoing economic recovery and increasing consumer expenditure in Spain.

Specific value and differentiation to appeal to increasingly sophisticated consumers

Although price remained the main driver of sales, Spaniards are increasingly moving towards specific value when choosing hot drinks and value growth is increasingly relying on products offering higher specific value. In coffee, this takes the form of consumer spending shifting from products with lower unit prices (standard fresh ground and instant coffee) towards those offering higher unit prices, especially fresh ground coffee pods.

Major international coffee manufacturers continue to dominate

The strongest companies in the hot drinks landscape in Spain in 2018 remained Nestlé España SA (Grupo) and Jacobs Douwe Egberts ES SLU, although private label is attracting some consumers away from the more established brands in certain categories such as fresh ground coffee pods or instant coffee due to increasing product quality and its competitive pricing.

Increasing health awareness and environmental concerns set to drive new developments

Increased health awareness continued to shape consumers’ purchasing habits and demands. Health and wellness has become a key area of focus, with an increasing number of products for health-conscious consumers, many of which promote healthy habits and the positive effects they have on the functioning of the body, lifestyle and ageing.

Hot drinks expected to grow

Hot drinks in retail terms in Spain is predicted to record positive value growth in both current terms and at constant 2018 prices over the forecast period. This is partly because economic indicators reflect a strong recovery in the economy, improving the opportunity for specific hot drinks in Spain.

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The Hot Drinks in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hot Drinks in Spain?
  • What are the major brands in Spain?
  • How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Spain?
  • Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
  • How have changing demographics (for example an aging population) affected the hot drinks market in Spain?

Why buy this report?

  • Gain competitive intelligence about market leaders
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  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.