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Country Report

Hot Drinks in

Hot Drinks in Singapore

Dec 2020

US$2,100

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Executive Summary

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COVID-19 impact on hot drinks

Singapore’s government has implemented many measures, including a circuit breaker, when citizens worked and studied remotely, in an attempt to curb community transmissions of Coronavirus (COVID-19). The implementation of the circuit breaker encouraged consumers to stockpile goods to ensure supply for use during home seclusion.

COVID-19 country impact

From 24 March 2020, no short-term visitors from anywhere in the world were allowed to enter or transit through Singapore. The Ministry of Manpower stressed that it would only allow the entry or return of work pass holders, including their dependents, or those providing essential services, such as healthcare and transportation.

Company response

COVID-19 has disrupted consumer behaviour and shopping patterns. Before the outbreak of the pandemic, Singaporeans sought premium varieties of coffee and tea with exotic flavours and fresh products from independent, artisanal producers.

Retailing shift

During COVID-19 retail channels located in or close to residential areas, such as independent small grocers, performed well as consumers could obtain hot drinks without travelling far, thereby preventing unnecessary social contact and minimising the risk of infection. In addition, channels that offer large product assortments and can generally ensure supply, such as supermarkets and hypermarkets, were among the top choices for grocery shopping during the circuit breaker.

Foodservice vs retail split

During the circuit breaker, foodservice establishments were ordered to remove their dine-in options, with only takeaway and delivery services permitted. As Singaporean consumers prefer hot drinks to be served hot, they were more likely to prepare their own drinks at home, rather than buy a coffee, tea or malt-based hot drink as a takeaway or for home delivery.

What next for hot drinks?

Hot drinks is expected to see a downturn in retail volume and value (at constant 2020 prices) sales in 2021, largely because of stockpiling in 2020 and a return to foodservice and work, study and social norms. However, the remainder of the forecast period is set to see positive growth rates overall, although highly mature black tea and unpopular other plant-based hot drinks are predicted to struggle.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Singapore for free:

The Hot Drinks in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Singapore?
What are the major brands in Singapore?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Singapore?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Singapore?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Singapore

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

Chart 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Coffee in Singapore

KEY DATA FINDINGS

2020 IMPACT

Steep fall in on-trade coffee consumption following circuit breaker leads to total volume sales decline

Shift from institutional consumption boosts retail volume sales as non-essential workers and teachers and students seek their daily coffee fix

Companies develop their e-commerce presence to widen their consumer reach and tap into additional sales opportunities during the pandemic

RECOVERY AND OPPORTUNITIES

Instant standard coffee benefits from “War on Sugar” but instant coffee mixes remains highly popular as consumers enjoy sweet coffee taste

Revival of premiumisation anticipated as the economy recovers, although players need to offer broad range to cater to different consumer preferences and wallets

Smaller players focus on developing e-commerce arms to establish themselves before trying to penetrate large players’ store-based strongholds

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2015-2020
Table 27 Retail Sales of Coffee by Category: Value 2015-2020
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2015-2020
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2015-2020
Table 32 NBO Company Shares of Coffee: % Retail Value 2016-2020
Table 33 LBN Brand Shares of Coffee: % Retail Value 2017-2020
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
Table 35 Forecast Retail Sales of Coffee by Category: Value 2020-2025
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2020-2025

Tea in Singapore

KEY DATA FINDINGS

2020 IMPACT

Channel shift and search for immunity enhancers provide positive supply and demand trends for fruit/herbal tea via e-commerce

Coronavirus (COVID-19) boosts retail demand for black tea as consumers seek daily tea fix while working or studying from home

Manufacturers limit new product launches amidst uncertainty as the pandemic reduces consumer confidence

RECOVERY AND OPPORTUNITIES

Effective cost management expected to favour larger players and lead to a more consolidated competitive landscape

“War on Sugar” set to positively boost consumption of naturally zero sugar tea in the forecast period

Range of premium products set to expand to meet demand from more confident consumers seeking healthier and indulgence options

CATEGORY DATA

Table 39 Retail Sales of Tea by Category: Volume 2015-2020
Table 40 Retail Sales of Tea by Category: Value 2015-2020
Table 41 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 42 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 43 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 44 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 45 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 46 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

Other Hot Drinks in Singapore

KEY DATA FINDINGS

2020 IMPACT

Takeaway and delivery services fail to appeal to consumers of malt-based hot drinks as circuit breaker closes foodservice establishments

Circuit breaker increases consumption occasions to spike retail sales growth in chocolate-based flavoured powder drinks

Other plant-based hot drinks benefits from positioning as a fast and convenient beverage option during circuit breaker

RECOVERY AND OPPORTUNITIES

Chocolate-based flavoured powder drinks and other plant-based hot drinks set to stagnate due to weak innovation and promotion

Nestlé Singapore leverages strong resources to respond to the growing demand for healthier versions and maintain its dominance in the category

Leveraging e-commerce offers smaller players the opportunity to extend distribution reach, increase visibility and compete with larger rivals

CATEGORY DATA

Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 50 Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020
Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Hot Drinks in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Singapore

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Coffee in Singapore

KEY DATA FINDINGS

2020 IMPACT

Steep fall in on-trade coffee consumption following circuit breaker leads to total volume sales decline

Shift from institutional consumption boosts retail volume sales as non-essential workers and teachers and students seek their daily coffee fix

Companies develop their e-commerce presence to widen their consumer reach and tap into additional sales opportunities during the pandemic

RECOVERY AND OPPORTUNITIES

Instant standard coffee benefits from “War on Sugar” but instant coffee mixes remains highly popular as consumers enjoy sweet coffee taste

Revival of premiumisation anticipated as the economy recovers, although players need to offer broad range to cater to different consumer preferences and wallets

Smaller players focus on developing e-commerce arms to establish themselves before trying to penetrate large players’ store-based strongholds

CATEGORY DATA

Tea in Singapore

KEY DATA FINDINGS

2020 IMPACT

Channel shift and search for immunity enhancers provide positive supply and demand trends for fruit/herbal tea via e-commerce

Coronavirus (COVID-19) boosts retail demand for black tea as consumers seek daily tea fix while working or studying from home

Manufacturers limit new product launches amidst uncertainty as the pandemic reduces consumer confidence

RECOVERY AND OPPORTUNITIES

Effective cost management expected to favour larger players and lead to a more consolidated competitive landscape

“War on Sugar” set to positively boost consumption of naturally zero sugar tea in the forecast period

Range of premium products set to expand to meet demand from more confident consumers seeking healthier and indulgence options

CATEGORY DATA

Other Hot Drinks in Singapore

KEY DATA FINDINGS

2020 IMPACT

Takeaway and delivery services fail to appeal to consumers of malt-based hot drinks as circuit breaker closes foodservice establishments

Circuit breaker increases consumption occasions to spike retail sales growth in chocolate-based flavoured powder drinks

Other plant-based hot drinks benefits from positioning as a fast and convenient beverage option during circuit breaker

RECOVERY AND OPPORTUNITIES

Chocolate-based flavoured powder drinks and other plant-based hot drinks set to stagnate due to weak innovation and promotion

Nestlé Singapore leverages strong resources to respond to the growing demand for healthier versions and maintain its dominance in the category

Leveraging e-commerce offers smaller players the opportunity to extend distribution reach, increase visibility and compete with larger rivals

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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