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Learn moreDec 2020
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Singapore’s government has implemented many measures, including a circuit breaker, when citizens worked and studied remotely, in an attempt to curb community transmissions of Coronavirus (COVID-19). The implementation of the circuit breaker encouraged consumers to stockpile goods to ensure supply for use during home seclusion.
From 24 March 2020, no short-term visitors from anywhere in the world were allowed to enter or transit through Singapore. The Ministry of Manpower stressed that it would only allow the entry or return of work pass holders, including their dependents, or those providing essential services, such as healthcare and transportation.
COVID-19 has disrupted consumer behaviour and shopping patterns. Before the outbreak of the pandemic, Singaporeans sought premium varieties of coffee and tea with exotic flavours and fresh products from independent, artisanal producers.
During COVID-19 retail channels located in or close to residential areas, such as independent small grocers, performed well as consumers could obtain hot drinks without travelling far, thereby preventing unnecessary social contact and minimising the risk of infection. In addition, channels that offer large product assortments and can generally ensure supply, such as supermarkets and hypermarkets, were among the top choices for grocery shopping during the circuit breaker.
During the circuit breaker, foodservice establishments were ordered to remove their dine-in options, with only takeaway and delivery services permitted. As Singaporean consumers prefer hot drinks to be served hot, they were more likely to prepare their own drinks at home, rather than buy a coffee, tea or malt-based hot drink as a takeaway or for home delivery.
Hot drinks is expected to see a downturn in retail volume and value (at constant 2020 prices) sales in 2021, largely because of stockpiling in 2020 and a return to foodservice and work, study and social norms. However, the remainder of the forecast period is set to see positive growth rates overall, although highly mature black tea and unpopular other plant-based hot drinks are predicted to struggle.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hot Drinks industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.