Executive Summary

Mar 2019
Health and convenience focus drives growth of hot drinks

Hot drinks recorded modest retail volume growth in 2018, with products which meet consumer demand for health and convenience becoming increasingly popular, including green tea and fresh ground coffee pods. In coffee, fresh ground coffee pods recorded the strongest retail volume growth in percentage terms as consumers valued their ease of preparation and storage.

Sustainability trend embraced by players

The year 2018 witnessed an increased focus on sustainability amongst major hot drinks players. Boncafé International introduced its Rainforest Reserve with coffee beans sourced from sustainable origins, targeting consumers who are conscious of the need for sustainability.

Nestlé Singapore competes aggressively

Nestlé Singapore, the leading player in coffee and other hot drinks, was extremely active in product innovation and marketing activities in 2018 as it sought to build on its already strong brand equity. It continued the expansion of its Nespresso boutiques in 2018 with the opening of its latest outlet in VivoCity.

Healthy living and sustainability trends shape product innovation

New product developments in 2018 focused on the key themes of healthy living and sustainability. Nestlé Singapore’s Milo brand launched its zero sugar variant of Milo Gao Kosong in 2018 with a Healthier Choice Symbol as a follow up to its reduced sugar variant Milo Gao Siew Dai in 2017.

The healthy living trend key to the future success of brands

Amidst talk of a possible sugar tax on soft drinks and sweetened beverages in the near future, it is unclear if hot drinks will be directly impacted. Nevertheless, the healthy living trend is expected to play a crucial role in determining the success of hot drinks categories and brands, with those perceived to be healthier expected to fare better.

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Hot Drinks in Singapore

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Singapore for free:

The Hot Drinks in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hot Drinks in Singapore?
  • What are the major brands in Singapore?
  • How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Singapore?
  • Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
  • How have changing demographics (for example an aging population) affected the hot drinks market in Singapore?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Hot Drinks in Singapore

EXECUTIVE SUMMARY

Health and convenience focus drives growth of hot drinks
Sustainability trend embraced by players
Nestlé Singapore competes aggressively
Healthy living and sustainability trends shape product innovation
The healthy living trend key to the future success of brands

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Coffee in Singapore

HEADLINES

PROSPECTS

Premiumisation in the on-trade as consumers seek a quality experience
New trends in the on-trade to drive growth
Fresh ground coffee pods records the strongest percentage growth due to the convenience trend

COMPETITIVE LANDSCAPE

Nestlé Singapore aims to reshape the drinking experience
Premiumisation is key
Boncafé International ventures into sustainability

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2013-2018
Table 27 Retail Sales of Coffee by Category: Value 2013-2018
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 29 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2013-2018
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 32 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 33 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 35 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2018-2023

Other Hot Drinks in Singapore

HEADLINES

PROSPECTS

Heathier beverages are the hot trend
More players to take the healthy route
Malt-based hot drinks remains the most popular other hot drink

COMPETITIVE LANDSCAPE

Milo hogs the limelight with aggressive marketing
Relative silence among other plant-based hot drinks players

CATEGORY DATA

Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Tea in Singapore

HEADLINES

PROSPECTS

Healthy living trend boosts green tea
Competition to intensify in green tea
Bubble tea poses a challenge to packaged tea

COMPETITIVE LANDSCAPE

Lipton remains consumers’ cup of tea
Lipton set to focus more on green tea
Interstates Marketing (2007) pursues aggressive growth

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2013-2018
Table 50 Retail Sales of Tea by Category: Value 2013-2018
Table 51 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 52 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 54 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 55 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 56 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

Coffee in Singapore

HEADLINES

PROSPECTS

Premiumisation in the on-trade as consumers seek a quality experience
New trends in the on-trade to drive growth
Fresh ground coffee pods records the strongest percentage growth due to the convenience trend

COMPETITIVE LANDSCAPE

Nestlé Singapore aims to reshape the drinking experience
Premiumisation is key
Boncafé International ventures into sustainability

CATEGORY DATA

Table 59 Retail Sales of Coffee by Category: Volume 2013-2018
Table 60 Retail Sales of Coffee by Category: Value 2013-2018
Table 61 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 62 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 63 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2013-2018
Table 64 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 65 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 66 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 67 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 68 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 69 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 70 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 71 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2018-2023

Other Hot Drinks in Singapore

HEADLINES

PROSPECTS

Heathier beverages are the hot trend
More players to take the healthy route
Malt-based hot drinks remains the most popular other hot drink

COMPETITIVE LANDSCAPE

Milo hogs the limelight with aggressive marketing
Relative silence among other plant-based hot drinks players

CATEGORY DATA

Table 72 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 73 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 74 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 75 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 76 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 77 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 78 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 79 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 80 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 81 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Tea in Singapore

HEADLINES

PROSPECTS

Healthy living trend boosts green tea
Competition to intensify in green tea
Bubble tea poses a challenge to packaged tea

COMPETITIVE LANDSCAPE

Lipton remains consumers’ cup of tea
Lipton set to focus more on green tea
Interstates Marketing (2007) pursues aggressive growth

CATEGORY DATA

Table 82 Retail Sales of Tea by Category: Volume 2013-2018
Table 83 Retail Sales of Tea by Category: Value 2013-2018
Table 84 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 85 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 86 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 87 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 88 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 89 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 90 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 91 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023