2022 has been a year of consolidation for Chile in terms of pandemic-related policies. After a very successful vaccination campaign, which saw over 90% of the Chilean population complete their immunisation scheme, the threat of COVID-19 is waning and the local economy is operating close to pre-pandemic levels.
Following 18 months of strong demand for premium products and others considered as an indulgence, local consumers are starting to turn to cheaper alternatives or to products which offer particular claims that justify a higher price. In this scenario, the popular instant coffee is benefiting from a slowing of premiumisation within overall coffee, as an example of consumers looking to save money wherever possible as real incomes decrease.
While coffee in Chile is historically dominated by Nestlé and its wide variety of brands, the past year has seen Café Haiti Ahumada Ltda consolidate its leadership of fresh coffee beans and retain its strength in standard fresh ground coffee in 2022. Café Haití is a well-known local brand and one of the first specialist coffee shops in Chile.
In line with the full reopening of the local economy, many employees returned to their offices, enabling vending machines to regain some relevance again, as this is a very popular channel in the workplace. However, vending represents marginal share of retail sales overall.
Chile has seen the full reopening of its economy in 2022, which had partially began in 2021. With the threat of the pandemic waning, the authorities dropped most sanitary measures during the second half of 2022, including capacity restrictions at foodservice points.
The outlook is complicated for hot drinks heading into the forecast period. With an economic recession in place, some key ingredients, including cocoa and coffee, are likely to experience ongoing high prices and high internal inflation for at least another year, forcing brands to identify ways to cut costs.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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