In 2022, the demand for hot drinks has improved in comparison with 2020 and 2021, due to the fully reopening of the economy and end of restrictions. Demand is especially being driven from the on-trade, as consumers are once again visiting cafés and coffee shops.
In 2022, the demand for hot drinks has improved in comparison with 2020 and 2021, due to the fully reopening of the economy and end of restrictions. Demand is especially being driven from the on-trade, as consumers are once again visiting cafés and coffee shops.
Coffee and tea are both very important in Jordanian culture and are daily habits. Arabic coffee or Al-Qahwah is especially popular and is an inherent part of the local culture.
At the beginning of the year in 2022, it seemed that Jordan was going to have a positive economic year as GDP grew by 3% and unemployment rates declined to 23%. However, as the year progressed, global inflation and fuel shortages started to impact the country.
The most obvious trend to have emerged for food staples from the COVID-19 pandemic is the major shift towards sales via e-commerce. This was seen mainly as a response to the threat of contagion at the peak of the pandemic, with online shopping seen as the ideal way to avoid coming into contact with the COVID-19 virus.
Over the forecast period, hot drinks will continue to grow as the industry recovers from the COVID-19 pandemic. Likewise, population growth, tourism, and declining unemployment rates will also positively impact hot drinks in the years to come.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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