Sharp price inflation has had a notable impact on hot drinks in 2022, particularly in the coffee category. Distributors and retailers have tried to tackle the problem of rising costs by offering promotional offers.
Fresh ground coffee is losing share as consumption of coffee beans and capsules rises. Consumers are keen to replicate the experience of café culture at home and are using coffee machines to help them recreate their favourite drink in the comfort of their own kitchen.
The leading players in hot drinks, Paulig Baltic AS, Jacobs Douwe Egberts LT UAB and Daisena UAB, unsurprisingly have a strong presence within the most popular hot drink, coffee. All three players hold double-digit value share, but have lost ground in 2022.
There were no major shifts within the distribution of hot drinks in 2022, with modern grocery retailers retaining their overall dominance. E-commerce received a fuel injection from the 2020 lockdown and this has continued into 2022.
Foodservice continues to recover after the severe disruption caused by lockdowns in 2020, causing hot drinks sales to plummet. However, total volumes in foodservice still lag behind pre-pandemic levels in 2022.
Hot drinks in Lithuania will face stagnant retail volume growth over the forecast period, although this largely reflects the maturity of the coffee category, which is the main choice of hot drink in Lithuania. Economic uncertainty in the short term could hamper growth, especially if inflation remains high.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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