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Country Report

Hot Drinks in

Hot Drinks in Azerbaijan

Dec 2020

US$2,100

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Executive Summary

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COVID-19 impact on hot drinks

The Azerbaijani government moved to shorten foodservice opening hours on 22 March, before closing all foodservice outlets altogether on 29 March. Some outlets were permitted to reopen on 4 May, but these did not include those in the country’s biggest cities, Baku, Ganja, Sumgayit and Lankaran, where the rates of COVID-19 infection were still high.

COVID-19 country impact

On 24 March, the country went into quarantine, before closing its borders and going into complete lockdown on 5 April. Borders had previously been closed in part, with cross-border movement with Turkey stopping on 15 March and three days later with Russia.

Company response

Local tea producers have generally kept their unit prices at the same level, in order to retain their consumers, many of whom are seeing their disposable incomes decline. Some coffee shops have only been able to maintain sales by beginning to offer takeaway coffees.

Retailing shift

Some grocery stores were forced to close for the duration of the quarantine. One such chain is Pribaltika Gastronomy, which sells groceries from the Baltic region (Latvia, Lithuania and Estonia).

Foodservice vs retail split

A noticeable shift from foodservice to retail - observed in both current value and volume terms - only applies to tea and coffee, as consumer habits are not changing in terms of other hot drinks.

What next for hot drinks?

Sales growth for hot drinks is likely to continue to be impacted at the start of the forecast period by a drastic reduction in the number of tourists visiting Azerbaijan. The tourist season, which begins in May, did not happen at all in 2020.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Azerbaijan for free:

The Hot Drinks in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Azerbaijan?
What are the major brands in Azerbaijan?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Azerbaijan?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Azerbaijan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Azerbaijan

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Coffee in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Takeaways and social media marketing keep coffee in consumers’ minds during quarantine

Barista shortages during lockdown harm foodservice sales

The shift to home working provides a boost to fresh coffee

RECOVERY AND OPPORTUNITIES

Coffee volumes in foodservice to stagnate as outlets struggle with restrictions

Fresh coffee to reap rewards of increased marketing

Instant coffee to face a battle to hold on to its consumer base

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2015-2020
Table 26 Retail Sales of Coffee by Category: Value 2015-2020
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 28 Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 29 NBO Company Shares of Coffee: % Retail Value 2016-2020
Table 30 LBN Brand Shares of Coffee: % Retail Value 2017-2020
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
Table 32 Forecast Retail Sales of Coffee by Category: Value 2020-2025
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025

Tea in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Switch to lockdown lifestyles leads consumers to tea bags

New product launches maintain the growth of green tea

Widespread downtrading hampers the growth of average unit prices

RECOVERY AND OPPORTUNITIES

Retail saturation and changing consumer preferences to slow the growth of black tea

E-commerce to take increasingly discerning consumers away from traditional retail

Foodservice volumes to recover as consumers return to teahouses, cafés and restaurants

CATEGORY DATA

Table 35 Retail Sales of Tea by Category: Volume 2015-2020
Table 36 Retail Sales of Tea by Category: Value 2015-2020
Table 37 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 38 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 40 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 41 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 42 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

Other Hot Drinks in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Lockdown provides a boost to chocolate and non-chocolate based hot drinks

Economic uncertainty preventing other hot drinks from developing

Effects of COVID-19 on other hot drinks only felt in e-commerce channels

RECOVERY AND OPPORTUNITIES

E-commerce to continue to flourish

Growth in other hot drinks to be driven by products providing health benefits

Increased supermarket listings to drive growth of chocolate-based flavoured powder drinks

CATEGORY DATA

Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 46 Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020
Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020
Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Hot Drinks in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Azerbaijan

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Coffee in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Takeaways and social media marketing keep coffee in consumers’ minds during quarantine

Barista shortages during lockdown harm foodservice sales

The shift to home working provides a boost to fresh coffee

RECOVERY AND OPPORTUNITIES

Coffee volumes in foodservice to stagnate as outlets struggle with restrictions

Fresh coffee to reap rewards of increased marketing

Instant coffee to face a battle to hold on to its consumer base

CATEGORY DATA

Tea in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Switch to lockdown lifestyles leads consumers to tea bags

New product launches maintain the growth of green tea

Widespread downtrading hampers the growth of average unit prices

RECOVERY AND OPPORTUNITIES

Retail saturation and changing consumer preferences to slow the growth of black tea

E-commerce to take increasingly discerning consumers away from traditional retail

Foodservice volumes to recover as consumers return to teahouses, cafés and restaurants

CATEGORY DATA

Other Hot Drinks in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Lockdown provides a boost to chocolate and non-chocolate based hot drinks

Economic uncertainty preventing other hot drinks from developing

Effects of COVID-19 on other hot drinks only felt in e-commerce channels

RECOVERY AND OPPORTUNITIES

E-commerce to continue to flourish

Growth in other hot drinks to be driven by products providing health benefits

Increased supermarket listings to drive growth of chocolate-based flavoured powder drinks

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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