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Country Report

Hot Drinks in

Hot Drinks in Azerbaijan

Nov 2019

US$2,100

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Executive Summary

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Tourists, busy consumers and the development of modern grocery retailers benefits sales of hot drinks

Hot drinks sales grew in 2019 in Azerbaijan, driven by several factors. Firstly, consumers increasingly busy lifestyles saw them reaching for fast, quick hot drinks during the day, benefiting fresh on-the-go coffee and value sales of tea.

Tea continued to lead in 2019, benefiting from being a traditional hot drink consumed both inside and outside the home

In 2019, tea leads hot drinks, benefiting from being a traditional drink in Azerbaijan consumed during the day. Whereas coffee is often drunk outside of the home, tea remains a popular choice for consumers when having guests over, or for simply enjoying when relaxing at home.

Local players who compete with international offerings led tea, but failed to make their mark in other hot drinks and coffee

Local and international players compete in hot drinks, with high-value sales of domestic tea resulting in local players leading the whole of hot drinks. As well as tea-drinking being a long-standing tradition in Azerbaijan, local players benefit from wide availability in traditional and modern grocery retailers, mainly supermarkets, hypermarkets, discounters and convenience stores.

Expanding modern grocery retailers will boost value sales of all hot drinks

During the review period, the rapid development of modern grocery retailers had a significant impact on hot drink sales, with the growing number of supermarkets, hypermarkets, convenience stores and discounters increasing the availability and selection of hot drinks. In 2019, modern grocery retailers have continued to grow in Azerbaijan, especially supermarkets, who benefit from being able to offer lower price-points.

The rise in economic stability and tourism will support hot drinks over the forecast period

Over the forecast period, hot drinks is expected to continue growing in popularity in Azerbaijan. Economic stability and the rise of the modern grocery channel will be key in the growth rate of value sales across all hot drinks.

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Hot Drinks Sample Report Sample Data Extraction

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Azerbaijan for free:

The Hot Drinks in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Azerbaijan?
What are the major brands in Azerbaijan?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Azerbaijan?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Azerbaijan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Azerbaijan

EXECUTIVE SUMMARY

Tourists, busy consumers and the development of modern grocery retailers benefits sales of hot drinks

Tea continued to lead in 2019, benefiting from being a traditional hot drink consumed both inside and outside the home

Local players who compete with international offerings led tea, but failed to make their mark in other hot drinks and coffee

Expanding modern grocery retailers will boost value sales of all hot drinks

The rise in economic stability and tourism will support hot drinks over the forecast period

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 3 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 4 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024

SOURCES

Summary 1 Research Sources

Coffee in Azerbaijan

HEADLINES

PROSPECTS

Coffee performs well in 2019, supported by an increase in foodservice outlets and growing urbanisation

Instant coffee remains a favourite due to its convenient method of preparation

Fresh coffee is benefiting from working environments that view coffee as an important perk for their employees

COMPETITIVE LANDSCAPE

International players continued to lead coffee, with consumer loyalty and high-levels of marketing keeping Nestlé on top

MacCoffee and Nescafé are the highest consumer instant coffee mixes, with strong levels of awareness driving their success

Fresh coffee benefits from having increased availability, and awareness that comes from being featured at local events

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2014-2019
Table 26 Retail Sales of Coffee by Category: Value 2014-2019
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 28 Retail Sales of Coffee by Category: % Value Growth 2014-2019
Table 29 NBO Company Shares of Coffee: % Retail Value 2015-2019
Table 30 LBN Brand Shares of Coffee: % Retail Value 2016-2019
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2019-2024
Table 32 Forecast Retail Sales of Coffee by Category: Value 2019-2024
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2019-2024
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2019-2024

Other Hot Drinks in Azerbaijan

HEADLINES

PROSPECTS

Traditional tastes such as cocoa powder, remain popular choices within other hot drinks

Players fortify their offerings in line with the health and wellness trend, and plant-based hot drinks are predicted to see a revival

COMPETITIVE LANDSCAPE

Nestlé leads other hot drinks due to its well-established offering of Nesquik

Supermarkets distribution will grow, benefiting from attractive price offerings

The presence of local players remains negligible as international players are set to lead over the forecast period

CATEGORY DATA

Table 35 Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
Table 36 Retail Sales of Other Hot Drinks by Category: Value 2014-2019
Table 37 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
Table 38 Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Other Hot Drinks: % Retail Value 2015-2019
Table 40 LBN Brand Shares of Other Hot Drinks: % Retail Value 2016-2019
Table 41 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Value 2019-2024
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024

Tea in Azerbaijan

HEADLINES

PROSPECTS

Due to its long-standing position and tradition within Azerbaijan, tea retained the highest level of value sales in hot drinks

Growth is driven by consumers, especially the younger generations, seeking products with health benefits

Supermarkets continue to expand rapidly as retail volume sales grow faster than foodservice volume sales

COMPETITIVE LANDSCAPE

Domestic players align to local tastes while leading tea players use promotions and discounts to cut through competition

Sun-Tea Azerbaijan and Beta - Baku Gida Sanayi ve Ticaret Ltd Sti led tea, benefiting from their long-standing position and well-established offerings

Black tea remains the firm favourite, but herbal/fruit tea players are gaining share through vigorous advertising

CATEGORY DATA

Table 45 Retail Sales of Tea by Category: Volume 2014-2019
Table 46 Retail Sales of Tea by Category: Value 2014-2019
Table 47 Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 48 Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 49 NBO Company Shares of Tea: % Retail Value 2015-2019
Table 50 LBN Brand Shares of Tea: % Retail Value 2016-2019
Table 51 Forecast Retail Sales of Tea by Category: Volume 2019-2024
Table 52 Forecast Retail Sales of Tea by Category: Value 2019-2024
Table 53 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 54 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Hot Drinks in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

Tourists, busy consumers and the development of modern grocery retailers benefits sales of hot drinks

Tea continued to lead in 2019, benefiting from being a traditional hot drink consumed both inside and outside the home

Local players who compete with international offerings led tea, but failed to make their mark in other hot drinks and coffee

Expanding modern grocery retailers will boost value sales of all hot drinks

The rise in economic stability and tourism will support hot drinks over the forecast period

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hot Drinks in Azerbaijan

EXECUTIVE SUMMARY

Tourists, busy consumers and the development of modern grocery retailers benefits sales of hot drinks

Tea continued to lead in 2019, benefiting from being a traditional hot drink consumed both inside and outside the home

Local players who compete with international offerings led tea, but failed to make their mark in other hot drinks and coffee

Expanding modern grocery retailers will boost value sales of all hot drinks

The rise in economic stability and tourism will support hot drinks over the forecast period

MARKET DATA

SOURCES

Coffee in Azerbaijan

HEADLINES

PROSPECTS

Coffee performs well in 2019, supported by an increase in foodservice outlets and growing urbanisation

Instant coffee remains a favourite due to its convenient method of preparation

Fresh coffee is benefiting from working environments that view coffee as an important perk for their employees

COMPETITIVE LANDSCAPE

International players continued to lead coffee, with consumer loyalty and high-levels of marketing keeping Nestlé on top

MacCoffee and Nescafé are the highest consumer instant coffee mixes, with strong levels of awareness driving their success

Fresh coffee benefits from having increased availability, and awareness that comes from being featured at local events

CATEGORY DATA

Other Hot Drinks in Azerbaijan

HEADLINES

PROSPECTS

Traditional tastes such as cocoa powder, remain popular choices within other hot drinks

Players fortify their offerings in line with the health and wellness trend, and plant-based hot drinks are predicted to see a revival

COMPETITIVE LANDSCAPE

Nestlé leads other hot drinks due to its well-established offering of Nesquik

Supermarkets distribution will grow, benefiting from attractive price offerings

The presence of local players remains negligible as international players are set to lead over the forecast period

CATEGORY DATA

Tea in Azerbaijan

HEADLINES

PROSPECTS

Due to its long-standing position and tradition within Azerbaijan, tea retained the highest level of value sales in hot drinks

Growth is driven by consumers, especially the younger generations, seeking products with health benefits

Supermarkets continue to expand rapidly as retail volume sales grow faster than foodservice volume sales

COMPETITIVE LANDSCAPE

Domestic players align to local tastes while leading tea players use promotions and discounts to cut through competition

Sun-Tea Azerbaijan and Beta - Baku Gida Sanayi ve Ticaret Ltd Sti led tea, benefiting from their long-standing position and well-established offerings

Black tea remains the firm favourite, but herbal/fruit tea players are gaining share through vigorous advertising

CATEGORY DATA

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Want to find out more about this report?

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