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Learn moreDec 2020
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The Azerbaijani government moved to shorten foodservice opening hours on 22 March, before closing all foodservice outlets altogether on 29 March. Some outlets were permitted to reopen on 4 May, but these did not include those in the country’s biggest cities, Baku, Ganja, Sumgayit and Lankaran, where the rates of COVID-19 infection were still high.
On 24 March, the country went into quarantine, before closing its borders and going into complete lockdown on 5 April. Borders had previously been closed in part, with cross-border movement with Turkey stopping on 15 March and three days later with Russia.
Local tea producers have generally kept their unit prices at the same level, in order to retain their consumers, many of whom are seeing their disposable incomes decline. Some coffee shops have only been able to maintain sales by beginning to offer takeaway coffees.
Some grocery stores were forced to close for the duration of the quarantine. One such chain is Pribaltika Gastronomy, which sells groceries from the Baltic region (Latvia, Lithuania and Estonia).
A noticeable shift from foodservice to retail - observed in both current value and volume terms - only applies to tea and coffee, as consumer habits are not changing in terms of other hot drinks.
Sales growth for hot drinks is likely to continue to be impacted at the start of the forecast period by a drastic reduction in the number of tourists visiting Azerbaijan. The tourist season, which begins in May, did not happen at all in 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Azerbaijan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hot Drinks industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.