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Hot Drinks in Azerbaijan
November 2021
Hot drinks in 2021: The big picture
Despite a growing interest to coffee, tea continues to be the biggest selling hot drink in Azerbaijan in 2021, with other hot drinks remaining niche. Consumers’ confidence has also been impacted by the event of COVID-19 and associated lockdowns, in addition to the Armenia-Azerbaijan conflict.
2021 key trends
Along with a gradually increasing interest in coffee machines in bigger cities, consumers are also increasing their demand for fresh coffee – either in beans or in pods. Pods is growing from a very low base and therefore demonstrates strong growth, although sales are not yet significant enough to appear in the data.
Competitive landscape
Sun-Tea Azerbaijan ATSC maintains its overall lead in hot drinks in 2021, with strong double-digit shares, followed by Beta - Baku Gida Sanayi ve Ticaret Ltd Sti in second overall place, also with double-digit shares. Sun-Tea Azerbaijan ATSC also maintains its lead in tea, with Nestlé Azerbaijan Ltd leading both coffee and other hot drinks.
Retailing developments
E-commerce is growing from a low base in Azerbaijan, although the channel is becoming increasingly popular due to developments made during the time of the pandemic. Growth in the channel continues in 2021, across all food and beverages categories, as consumers embrace the convenience online grocery shopping offers.
Foodservice vs retail split
After a year of constant disruptions in foodservice activity, off-trade increased it shares in all hot drinks categories in 2020. In 2021, however, the reopening of foodservice is rebalancing this and significantly benefitting on-trade sales.
What next for hot drinks?
Coffee is expected to become increasingly popular, supported by the growing coffee shop culture among young urban consumers in large cities. This will be supported by an increasing demand for higher-quality coffee to consume at home, thus pushing consumer trends from three-in-one mixes to freshly made ground coffee.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Coffee
Tea
Other Hot Drinks
If you're in the Hot Drinks industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Azerbaijan report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Hot Drinks in Azerbaijan?
To what extent are health considerations impacting consumption of Hot Drinks in Azerbaijan?
What are the traditional preferences in Hot Drinks in Azerbaijan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Azerbaijan?
Which are the leading brands in Hot Drinks in Azerbaijan?
How are products distributed in Hot Drinks in Azerbaijan?
How is the rise of e-commerce changing the retail and competitive landscape?
Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
Where is future growth expected to be most dynamic?
Hot Drinks in Azerbaijan
EXECUTIVE SUMMARY
Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021Table 3 Retail Sales of Hot Drinks by Category: Volume 2016-2021Table 4 Retail Sales of Hot Drinks by Category: Value 2016-2021Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 9 Total Sales of Hot Drinks by Category: Total Volume 2016-2021Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Coffee in Azerbaijan
KEY DATA FINDINGS
2021 DEVELOPMENTS
Coffee sees a rebound in foodservice as the channel reopens following the pandemic disruptions
Instant coffee remains in demand for many consumers, with many consumers seeking sweet three-in-one options
Fresh coffee trends mostly limited to large cities such as Baku
PROSPECTS AND OPPORTUNITIES
Fresh coffee set to become more popular over the forecast period, albeit at modest growth levels
International players will continue to lead coffee over the forecast period
Coffee landscape not expected to change drastically over the forecast period
CATEGORY DATA
Table 25 Retail Sales of Coffee by Category: Volume 2016-2021Table 26 Retail Sales of Coffee by Category: Value 2016-2021Table 27 Retail Sales of Coffee by Category: % Volume Growth 2016-2021Table 28 Retail Sales of Coffee by Category: % Value Growth 2016-2021Table 29 NBO Company Shares of Coffee: % Retail Value 2017-2021Table 30 LBN Brand Shares of Coffee: % Retail Value 2018-2021Table 31 Forecast Retail Sales of Coffee by Category: Volume 2021-2026Table 32 Forecast Retail Sales of Coffee by Category: Value 2021-2026Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026
Tea in Azerbaijan
KEY DATA FINDINGS
2021 DEVELOPMENTS
Tea remains relatively robust, thanks to being a core product in everyday consumer life
Black tea remains the most popular, but players are increasingly developing niche and added-value products
Domestic players lead, thanks to strong local expertise and ability to meet evolving consumer demands
PROSPECTS AND OPPORTUNITIES
Tea expected to maintain modest positive growth over the forecast period, albeit competition from other drinks is expected in the future
Alternative and speciality teas will become more in-demand from consumers, with associated new launches expected
E-commerce expected to continue to grow, albeit from a low base
CATEGORY DATA
Table 35 Retail Sales of Tea by Category: Volume 2016-2021Table 36 Retail Sales of Tea by Category: Value 2016-2021Table 37 Retail Sales of Tea by Category: % Volume Growth 2016-2021Table 38 Retail Sales of Tea by Category: % Value Growth 2016-2021Table 39 NBO Company Shares of Tea: % Retail Value 2017-2021Table 40 LBN Brand Shares of Tea: % Retail Value 2018-2021Table 41 Forecast Retail Sales of Tea by Category: Volume 2021-2026Table 42 Forecast Retail Sales of Tea by Category: Value 2021-2026Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026
Other Hot Drinks in Azerbaijan
KEY DATA FINDINGS
2021 DEVELOPMENTS
Other hot drinks rebounds in foodservice, supported by sales of chocolate-based flavoured powder drinks
No notable developments expected in niche category over the forecast period
Other plant-based hot drinks remains a negligible niche, albeit with scope to grow
PROSPECTS AND OPPORTUNITIES
Children remain core consumer base, which poses demographic challenges
On-trade developments may lead to new and trendy other hot drinks being launched
Nestlé set to maintain its undisputed lead, with developments in lower-sugar variants and milk alternatives expected
CATEGORY DATA
Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021Table 46 Retail Sales of Other Hot Drinks by Category: Value 2016-2021Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Hot Drinks
Fresh Coffee Beans
Fresh Ground Coffee Pods
Standard Fresh Ground Coffee
Regular Instant Standard Coffee
Decaffeinated Instant Standard Coffee
Regular Instant Coffee Mixes
Decaffeinated Instant Coffee Mixes
Loose Black Tea
Tea Bags Black
Fruit/Herbal Tea
Green Tea
Instant Tea
Other Tea
Chocolate-based Flavoured Powder Drinks
Malt-based Hot Drinks
Non-Chocolate-based Flavoured Powder Drinks
Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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