Executive Summary

Mar 2019
Hot drinks sales continue to grow during 2018

During the review period, hot drinks sales grew in Azerbaijan, driven by rising demand for packaged hot drinks products. Local consumers continue to drink tea in large amounts and during all seasons.

Macroeconomic revival supports growth

Volume and current value sales increased in all hot drinks area 2018, with demand being boosted by macroeconomic stability and rising disposable incomes. Growth within immature areas, such as coffee and other hot drinks, was driven by tourism inflow and outflow, as well as modern retailing development.

Local players lead hot drinks on account of higher tea sales

Hot drinks is saturated in Azerbaijan, with the area being represented by both international and local brands. The leading position of local players in 2018 was linked to wider availability of local products through both traditional grocery retailers, which include independent small grocers and other grocery retailers, as well as modern retail channels such as supermarkets, hypermarkets, convenience stores and discounters.

New product launches perform well, igniting interest among consumers

New product developments launched by companies in 2018 mainly addressed the shifting tastes of local consumers towards new flavours. Also, companies were active in providing value-added products with premium claims, inspired by the rising number of tourists in the country.

Hot drinks expected to develop over forecast period

Over the forecast period, hot drinks is expected to continue growing in popularity Azerbaijan. The key drivers of development are macroeconomic stability, development of modern retail channels, rising tourism inflows and outflows, and growing awareness among local people.

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Hot Drinks in Azerbaijan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Azerbaijan for free:

The Hot Drinks in Azerbaijan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hot Drinks in Azerbaijan?
  • What are the major brands in Azerbaijan?
  • How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Azerbaijan?
  • Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
  • How have changing demographics (for example an aging population) affected the hot drinks market in Azerbaijan?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Hot Drinks in Azerbaijan

EXECUTIVE SUMMARY

Hot drinks sales continue to grow during 2018
Macroeconomic revival supports growth
Local players lead hot drinks on account of higher tea sales
New product launches perform well, igniting interest among consumers
Hot drinks expected to develop over forecast period

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Coffee in Azerbaijan

HEADLINES

PROSPECTS

Development of tourism supports coffee sales
Coffee distributors use non-grocery retailers to raise brand recognition
Coffee to benefit from busier lifestyles during forecast period

COMPETITIVE LANDSCAPE

Nestlé remains in pole position
International brands lead coffee in Azerbaijan
New products with rich flavours promoted via special events

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2013-2018
Table 26 Retail Sales of Coffee by Category: Value 2013-2018
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 28 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 30 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 32 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023

Other Hot Drinks in Azerbaijan

HEADLINES

PROSPECTS

Other hot drinks continue to be seen as children’s products
Distribution via supermarkets continues to grow
Traditional tastes remain key to shaping other hot drinks in Azerbaijan

COMPETITIVE LANDSCAPE

Nestlé continues to lead sales
Presence of local players remains negligible
Health and wellness trend continues to drive new product development

CATEGORY DATA

Table 35 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 36 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 37 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 38 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 40 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 41 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Tea in Azerbaijan

HEADLINES

PROSPECTS

Tea remains traditional drink of Azerbaijanis
Marginal growth in tea as consumers seek quality and healthy products
Supermarkets continue to expand rapidly

COMPETITIVE LANDSCAPE

Sun-Tea Azerbaijan has finger on the pulse of tea in Azerbaijan
Local players keep finger on pulse of tea in Azerbaijan
Companies continue to promote new rich flavours

CATEGORY DATA

Table 45 Retail Sales of Tea by Category: Volume 2013-2018
Table 46 Retail Sales of Tea by Category: Value 2013-2018
Table 47 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 48 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 49 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 50 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 51 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 52 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 53 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 54 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023