During the review period, hot drinks sales grew in Azerbaijan, driven by rising demand for packaged hot drinks products. Local consumers continue to drink tea in large amounts and during all seasons.
Volume and current value sales increased in all hot drinks area 2018, with demand being boosted by macroeconomic stability and rising disposable incomes. Growth within immature areas, such as coffee and other hot drinks, was driven by tourism inflow and outflow, as well as modern retailing development.
Hot drinks is saturated in Azerbaijan, with the area being represented by both international and local brands. The leading position of local players in 2018 was linked to wider availability of local products through both traditional grocery retailers, which include independent small grocers and other grocery retailers, as well as modern retail channels such as supermarkets, hypermarkets, convenience stores and discounters.
New product developments launched by companies in 2018 mainly addressed the shifting tastes of local consumers towards new flavours. Also, companies were active in providing value-added products with premium claims, inspired by the rising number of tourists in the country.
Over the forecast period, hot drinks is expected to continue growing in popularity Azerbaijan. The key drivers of development are macroeconomic stability, development of modern retail channels, rising tourism inflows and outflows, and growing awareness among local people.
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This industry report originates from Passport, our Hot Drinks market research database.