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Country Report

Hot Drinks in

Hot Drinks in Guatemala

Dec 2019

US$2,100

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Executive Summary

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Traditional tastes and population growth continue to drive hot drinks, as premiumisation is seen to boost growth

Traditional tastes and population growth continue to drive hot drinks. Coffee remains the most popular of the categories, with tea weak in comparison.

Consumers seeking artisanal experiences and speciality drinks drive growth in premiumisation

Consumers, especially among the Millennial generation, are seeking more than just a good cup of coffee. Due to the growing number and popularity of cafés, such as Café Barista, &Café, and Starbucks, there is an increasing trend for coffee boutiques where consumers can enjoy artisanal experiences along with a greater range of flavours and speciality coffee options.

Leading players continue to dominate, although competition is seen as more affordable options appeal to price-sensitive consumers

The leading companies benefit from brand awareness, a wide range of options to suit different consumer incomes, and strong distribution. Overall hot drinks leader Tostaduría Café León SA remains the leader in coffee in current value terms in 2019 and also leads in fresh coffee.

Some innovation seen as players respond to consumer trends across both higher and lower income brackets

2019 has seen some innovation. In coffee, Desombra extended its fresh ground coffee brand Capeuleu into instant coffee, with this having a premium positioning and targeting affluent consumers.

Hot drinks to benefit from growing competition and launch of more sophisticated products

Over the forecast period, hot drinks is expected to post faster retail volume and value CAGRs than in the review period. Tradition of use, as many of these products are consumed on a daily basis, is likely to be the strongest driver in the forecast period as the population continues to expand.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Guatemala for free:

The Hot Drinks in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Guatemala?
What are the major brands in Guatemala?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Guatemala?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Guatemala?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Guatemala

EXECUTIVE SUMMARY

Traditional tastes and population growth continue to drive hot drinks, as premiumisation is seen to boost growth

Consumers seeking artisanal experiences and speciality drinks drive growth in premiumisation

Leading players continue to dominate, although competition is seen as more affordable options appeal to price-sensitive consumers

Some innovation seen as players respond to consumer trends across both higher and lower income brackets

Hot drinks to benefit from growing competition and launch of more sophisticated products

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 3 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 4 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2014-2019
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024

SOURCES

Summary 1 Research Sources

Coffee in Guatemala

HEADLINES

PROSPECTS

Coffee tradition remains strong across all socioeconomic groups, due to wide range of products to suit all pockets

Increasingly sophisticated tastes of consumers drive premiumisation in coffee

Consumers happy to pay higher prices for “coffee experiences” in foodservice

COMPETITIVE LANDSCAPE

Tostaduría Café León continues to lead coffee in current value terms in 2019

Domestic brands maintain a strong presence, thanks to traditional production of coffee in the regions

Competition heats up as players aim to appeal to those enjoying speciality coffee in foodservice

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2014-2019
Table 27 Retail Sales of Coffee by Category: Value 2014-2019
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 29 Retail Sales of Coffee by Category: % Value Growth 2014-2019
Table 30 NBO Company Shares of Coffee: % Retail Value 2015-2019
Table 31 LBN Brand Shares of Coffee: % Retail Value 2016-2019
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2019-2024
Table 33 Forecast Retail Sales of Coffee by Category: Value 2019-2024
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2019-2024
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2019-2024

Other Hot Drinks in Guatemala

HEADLINES

PROSPECTS

Chocolate-based flavoured powder drinks’ success linked to population growth and treat appeal

Traditionally-made hot chocolate wins experience-seeking foodservice consumers with its artisanal style and distinctive taste

Atoles continue to dominate category, as consumers are drawn to health and wellbeing properties

COMPETITIVE LANDSCAPE

Central de Alimentos continues to lead due to continuous launch of new products, as Choco Panda steps up its game to compete

Nestlé’s Milo performing almost as well as Nesquik, thanks to FC Barcelona partnership

Swiss Miss continues to appeal to higher-income consumers with its premium style, but remains a niche product due to pricing

CATEGORY DATA

Table 36 Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
Table 37 Retail Sales of Other Hot Drinks by Category: Value 2014-2019
Table 38 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
Table 39 Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Other Hot Drinks: % Retail Value 2015-2019
Table 41 LBN Brand Shares of Other Hot Drinks: % Retail Value 2016-2019
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: Value 2019-2024
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024

Tea in Guatemala

HEADLINES

PROSPECTS

Widening range of tea options boosts interest from consumers and new development is likely, but tea still remains weak in comparison to coffee

Premiumisation seen in tea as producers appeal to a niche, high end consumer base

Perceived health benefits continue to attract consumers to tea

COMPETITIVE LANDSCAPE

Unilever continues to lead in tea thanks to popularity of Lipton brand

Herbalife appeals to health-conscious consumers to remain in second place in current value share in tea

Wal-Mart launches private label tea to appeal to price-sensitive consumers

CATEGORY DATA

Table 46 Retail Sales of Tea by Category: Volume 2014-2019
Table 47 Retail Sales of Tea by Category: Value 2014-2019
Table 48 Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 49 Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Tea: % Retail Value 2015-2019
Table 51 LBN Brand Shares of Tea: % Retail Value 2016-2019
Table 52 Forecast Retail Sales of Tea by Category: Volume 2019-2024
Table 53 Forecast Retail Sales of Tea by Category: Value 2019-2024
Table 54 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 55 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Hot Drinks in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

Traditional tastes and population growth continue to drive hot drinks, as premiumisation is seen to boost growth

Consumers seeking artisanal experiences and speciality drinks drive growth in premiumisation

Leading players continue to dominate, although competition is seen as more affordable options appeal to price-sensitive consumers

Some innovation seen as players respond to consumer trends across both higher and lower income brackets

Hot drinks to benefit from growing competition and launch of more sophisticated products

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hot Drinks in Guatemala

EXECUTIVE SUMMARY

Traditional tastes and population growth continue to drive hot drinks, as premiumisation is seen to boost growth

Consumers seeking artisanal experiences and speciality drinks drive growth in premiumisation

Leading players continue to dominate, although competition is seen as more affordable options appeal to price-sensitive consumers

Some innovation seen as players respond to consumer trends across both higher and lower income brackets

Hot drinks to benefit from growing competition and launch of more sophisticated products

MARKET DATA

SOURCES

Coffee in Guatemala

HEADLINES

PROSPECTS

Coffee tradition remains strong across all socioeconomic groups, due to wide range of products to suit all pockets

Increasingly sophisticated tastes of consumers drive premiumisation in coffee

Consumers happy to pay higher prices for “coffee experiences” in foodservice

COMPETITIVE LANDSCAPE

Tostaduría Café León continues to lead coffee in current value terms in 2019

Domestic brands maintain a strong presence, thanks to traditional production of coffee in the regions

Competition heats up as players aim to appeal to those enjoying speciality coffee in foodservice

CATEGORY DATA

Other Hot Drinks in Guatemala

HEADLINES

PROSPECTS

Chocolate-based flavoured powder drinks’ success linked to population growth and treat appeal

Traditionally-made hot chocolate wins experience-seeking foodservice consumers with its artisanal style and distinctive taste

Atoles continue to dominate category, as consumers are drawn to health and wellbeing properties

COMPETITIVE LANDSCAPE

Central de Alimentos continues to lead due to continuous launch of new products, as Choco Panda steps up its game to compete

Nestlé’s Milo performing almost as well as Nesquik, thanks to FC Barcelona partnership

Swiss Miss continues to appeal to higher-income consumers with its premium style, but remains a niche product due to pricing

CATEGORY DATA

Tea in Guatemala

HEADLINES

PROSPECTS

Widening range of tea options boosts interest from consumers and new development is likely, but tea still remains weak in comparison to coffee

Premiumisation seen in tea as producers appeal to a niche, high end consumer base

Perceived health benefits continue to attract consumers to tea

COMPETITIVE LANDSCAPE

Unilever continues to lead in tea thanks to popularity of Lipton brand

Herbalife appeals to health-conscious consumers to remain in second place in current value share in tea

Wal-Mart launches private label tea to appeal to price-sensitive consumers

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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