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Country Report

Hot Drinks in

Hot Drinks in Guatemala

20 pages, Mar 2018

US$2,100

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Executive Summary

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Premium brands drive sales of hot drinks in 2017

In 2017, premiumisation was a significant growth driver in hot drinks, with consumer knowledge and sophistication continuing to increase, primarily in the coffee and tea categories. In addition, the offer of a wider range of products also contributed to this trend, with consumers being able to choose from many different options and flavours.

Activities in the on-trade influence those in the off-trade

The growing popularity of cafés in Guatemala, mainly in urban areas of the country, is having a positive impact on consumers’ hot drinks choices in the off-trade. Mid-to-upper-income earners are willing to pay for higher quality products in the on-trade and are also buying better quality teas and coffees to drink at home, with this enabling hot drinks manufacturers to offer a wider portfolio of premium products.

Domestic companies lead sales

Domestic companies continued to lead the hot drinks market in Guatemala in 2017, largely thanks to their offer of a wide range of brands and flavours. The leading two players remained the coffee producer Tostaduría Café León and Central de Alimentos, with the latter continuing to dominate the other hot drinks category with its popular Incaparina brand, a traditional soy and corn drink that is difficult to find in other countries.

The & Coffee brand ventures into the off-trade

The most important new product launch seen in 2017 was the introduction of the & Coffee brand in the off-trade. & Coffee is a domestic coffee chain with more than 40 cafés and kiosks across the country.

Further solid growth expected over the forecast period

Hot drinks is expected to record further solid growth over the forecast period as the market’s consumer base expands and Guatemalans demand better quality coffee and are willing to pay higher unit prices for it. In more mature categories like other hot drinks, which has a large consumer base at the lower end of the income spectrum, population growth and a strong tradition for drinking these products on a daily basis are expected to be the main drivers of sales.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Guatemala for free:

The Hot Drinks in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Guatemala?
What are the major brands in Guatemala?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Guatemala?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Guatemala?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Guatemala

EXECUTIVE SUMMARY

Premium brands drive sales of hot drinks in 2017

Activities in the on-trade influence those in the off-trade

Domestic companies lead sales

The & Coffee brand ventures into the off-trade

Further solid growth expected over the forecast period

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Coffee in Guatemala

HEADLINES

PROSPECTS

Growth driven by premiumisation

Coffee remains the most popular hot drink

Solid forecast period growth expected

COMPETITIVE LANDSCAPE

Tostaduría Café León remains the leading player

Both domestic and international players are present in the category

Marketing activities increasingly based on emotions

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2012-2017
Table 27 Retail Sales of Coffee by Category: Value 2012-2017
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 29 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 31 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 33 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022

Other Hot Drinks in Guatemala

HEADLINES

PROSPECTS

Other hot drinks in Guatemala dominated be atole

Flavoured powder drinks benefits from the re-introduction of Milo

Further solid growth expected over the forecast period

COMPETITIVE LANDSCAPE

Incaparina remains by far the most popular brand

Nestlé Guatemala ranks second thanks to its strength in flavoured powder drinks

Only one new product launched in 2017

CATEGORY DATA

Table 36 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 37 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 38 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 39 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 40 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 41 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Tea in Guatemala

HEADLINES

PROSPECTS

Availability of natural ingredients hampers the growth of packaged tea

Premium teas grow among higher-income groups

Moderate growth expected over the forecast period

COMPETITIVE LANDSCAPE

Unilever de Centroamérica remains the leading player

Category benefits from a widening variety of flavours

Both domestic and international players present in the category

CATEGORY DATA

Table 46 Retail Sales of Tea by Category: Volume 2012-2017
Table 47 Retail Sales of Tea by Category: Value 2012-2017
Table 48 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 49 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 50 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 51 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 52 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 53 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 55 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Hot Drinks in Guatemala

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Executive Summary

New Report Guarantee

Premium brands drive sales of hot drinks in 2017

Activities in the on-trade influence those in the off-trade

Domestic companies lead sales

The & Coffee brand ventures into the off-trade

Further solid growth expected over the forecast period

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hot Drinks in Guatemala

EXECUTIVE SUMMARY

Premium brands drive sales of hot drinks in 2017

Activities in the on-trade influence those in the off-trade

Domestic companies lead sales

The & Coffee brand ventures into the off-trade

Further solid growth expected over the forecast period

MARKET DATA

SOURCES

Coffee in Guatemala

HEADLINES

PROSPECTS

Growth driven by premiumisation

Coffee remains the most popular hot drink

Solid forecast period growth expected

COMPETITIVE LANDSCAPE

Tostaduría Café León remains the leading player

Both domestic and international players are present in the category

Marketing activities increasingly based on emotions

CATEGORY DATA

Other Hot Drinks in Guatemala

HEADLINES

PROSPECTS

Other hot drinks in Guatemala dominated be atole

Flavoured powder drinks benefits from the re-introduction of Milo

Further solid growth expected over the forecast period

COMPETITIVE LANDSCAPE

Incaparina remains by far the most popular brand

Nestlé Guatemala ranks second thanks to its strength in flavoured powder drinks

Only one new product launched in 2017

CATEGORY DATA

Tea in Guatemala

HEADLINES

PROSPECTS

Availability of natural ingredients hampers the growth of packaged tea

Premium teas grow among higher-income groups

Moderate growth expected over the forecast period

COMPETITIVE LANDSCAPE

Unilever de Centroamérica remains the leading player

Category benefits from a widening variety of flavours

Both domestic and international players present in the category

CATEGORY DATA

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