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Hot Drinks in Guatemala

December 2020
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Coffee
  • Tea
  • Other Hot Drinks

If you're in the Hot Drinks industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Hot Drinks in Guatemala report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Hot Drinks in Guatemala?
  • To what extent are health considerations impacting consumption of Hot Drinks in Guatemala?
  • What are the traditional preferences in Hot Drinks in Guatemala? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Guatemala?
  • Which are the leading brands in Hot Drinks in Guatemala?
  • How are products distributed in Hot Drinks in Guatemala?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
  • Where is future growth expected to be most dynamic?

Hot Drinks in Guatemala

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020 Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020 Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020 Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020 Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020 Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025 Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025 Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025 Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Coffee in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Coffee hit hard by foodservice closures and switch from on-trade to off-trade does not compensate overall
Standard fresh coffee continues to see healthy sales, whereas coffee pods suffer due to lower consumer spending power
Leading players maintain top places thanks to wide portfolios and strong reputations

RECOVERY AND OPPORTUNITIES

Wide variety of coffee options across different price points set to help recovery over the forecast period
Off-trade sales set to remain healthy, with a gradual return to on-trade by 2023
Overall volume sales continue to be restricted until on-trade channels return to full force

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2015-2020 Table 27 Retail Sales of Coffee by Category: Value 2015-2020 Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020 Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020 Table 30 NBO Company Shares of Coffee: % Retail Value 2016-2020 Table 31 LBN Brand Shares of Coffee: % Retail Value 2017-2020 Table 32 Forecast Retail Sales of Coffee by Category: Volume 2020-2025 Table 33 Forecast Retail Sales of Coffee by Category: Value 2020-2025 Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025 Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025

Tea in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Tea sees smaller impact from foodservice closures, as it is still an underdeveloped category
Health and wellness trends enhanced by COVID-19 spur growing interest in fruit/herbal tea
Lipton continues to top the tea list, thanks to its strong reputation and expansive portfolio

RECOVERY AND OPPORTUNITIES

Herbal/traditional/medicinal teas expected to perform well over forecast period
Private labels and economy brands set to become more popular with price sensitive consumers
Development in online channels set to continue, but remain restricted to urban areas

CATEGORY DATA

Table 36 Retail Sales of Tea by Category: Volume 2015-2020 Table 37 Retail Sales of Tea by Category: Value 2015-2020 Table 38 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 39 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 40 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 41 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 42 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 43 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

Other Hot Drinks in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Other plant-based hot drinks keeps an otherwise declining category afloat due to health and wellness trends
Other hot drinks categories see negative volume performance due to retail and foodservice restrictions
Central de Alimentos maintains strong lead with popular plant-based Incaparina brand

RECOVERY AND OPPORTUNITIES

Other plant-based hot drinks continues to see success over the forecast period
On-trade recovery slow for other hot drinks over forecast period
Online channels not set to particularly benefit other hot drinks

CATEGORY DATA

Table 46 Retail Sales of Tea by Category: Volume 2015-2020 Table 47 Retail Sales of Tea by Category: Value 2015-2020 Table 48 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 49 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 50 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 51 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 52 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 53 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 54 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 55 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Hot Drinks research and analysis database.

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