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Learn more20 pages, Mar 2018
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In 2017, premiumisation was a significant growth driver in hot drinks, with consumer knowledge and sophistication continuing to increase, primarily in the coffee and tea categories. In addition, the offer of a wider range of products also contributed to this trend, with consumers being able to choose from many different options and flavours.
The growing popularity of cafés in Guatemala, mainly in urban areas of the country, is having a positive impact on consumers’ hot drinks choices in the off-trade. Mid-to-upper-income earners are willing to pay for higher quality products in the on-trade and are also buying better quality teas and coffees to drink at home, with this enabling hot drinks manufacturers to offer a wider portfolio of premium products.
Domestic companies continued to lead the hot drinks market in Guatemala in 2017, largely thanks to their offer of a wide range of brands and flavours. The leading two players remained the coffee producer Tostaduría Café León and Central de Alimentos, with the latter continuing to dominate the other hot drinks category with its popular Incaparina brand, a traditional soy and corn drink that is difficult to find in other countries.
The most important new product launch seen in 2017 was the introduction of the & Coffee brand in the off-trade. & Coffee is a domestic coffee chain with more than 40 cafés and kiosks across the country.
Hot drinks is expected to record further solid growth over the forecast period as the market’s consumer base expands and Guatemalans demand better quality coffee and are willing to pay higher unit prices for it. In more mature categories like other hot drinks, which has a large consumer base at the lower end of the income spectrum, population growth and a strong tradition for drinking these products on a daily basis are expected to be the main drivers of sales.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Guatemala with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hot Drinks industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Guatemala for free:
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Why buy this report?
This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.