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Learn moreDec 2020
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On 13 March the first case of COVID-19 was confirmed in Guatemala and as early as 17 March 2020 the Guatemalan government took several measures to close the country in order to stop the spread of the virus. In the first weeks this resulted in high- and mid-income consumers stockpiling in order to avoid unnecessary trips to the supermarket.
Restrictions with a corresponding national lockdown were imposed swiftly beginning on 17 March when the country reported its first COVID-19 death. All public transport was suspended, although personal vehicles and taxis were still permitted to travel.
Manufacturers had to adapt to regulations dictated by the government, in order to help decrease the spread of COVID-19. This included strict hygiene protocols, such as temperature control, social distancing, and mandatory use of face masks, among others.
Certain channels have been more affected than others in terms of distribution. In general, convenience stores were affected, as key consumers were looking to go to larger outlets where they could purchase a wider variety of products.
Foodservice outlets were very restricted since as early as COVID-19 appeared in the country. These outlets were only allowed to serve customers via takeaway or delivery, and this had an important effect on their sales.
The Guatemalan economy sees some impacts from the current environment, but this is not expected to significantly impact the recovery of hot drinks. On one hand, as most of the international stock markets crashed, commodity prices also hit historic lows.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Guatemala with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hot Drinks industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.
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The Hot Drinks in Guatemala market research report includes:
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.