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Country Report

Hot Drinks in

Hot Drinks in Guatemala

Dec 2020

US$2,100

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Executive Summary

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COVID-19 impact on hot drinks

On 13 March the first case of COVID-19 was confirmed in Guatemala and as early as 17 March 2020 the Guatemalan government took several measures to close the country in order to stop the spread of the virus. In the first weeks this resulted in high- and mid-income consumers stockpiling in order to avoid unnecessary trips to the supermarket.

COVID-19 country impact

Restrictions with a corresponding national lockdown were imposed swiftly beginning on 17 March when the country reported its first COVID-19 death. All public transport was suspended, although personal vehicles and taxis were still permitted to travel.

Company response

Manufacturers had to adapt to regulations dictated by the government, in order to help decrease the spread of COVID-19. This included strict hygiene protocols, such as temperature control, social distancing, and mandatory use of face masks, among others.

Retailing shift

Certain channels have been more affected than others in terms of distribution. In general, convenience stores were affected, as key consumers were looking to go to larger outlets where they could purchase a wider variety of products.

Foodservice vs retail split

Foodservice outlets were very restricted since as early as COVID-19 appeared in the country. These outlets were only allowed to serve customers via takeaway or delivery, and this had an important effect on their sales.

What next for hot drinks?

The Guatemalan economy sees some impacts from the current environment, but this is not expected to significantly impact the recovery of hot drinks. On one hand, as most of the international stock markets crashed, commodity prices also hit historic lows.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Guatemala for free:

The Hot Drinks in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Guatemala?
What are the major brands in Guatemala?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Guatemala?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Guatemala?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Guatemala

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Coffee in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Coffee hit hard by foodservice closures and switch from on-trade to off-trade does not compensate overall

Standard fresh coffee continues to see healthy sales, whereas coffee pods suffer due to lower consumer spending power

Leading players maintain top places thanks to wide portfolios and strong reputations

RECOVERY AND OPPORTUNITIES

Wide variety of coffee options across different price points set to help recovery over the forecast period

Off-trade sales set to remain healthy, with a gradual return to on-trade by 2023

Overall volume sales continue to be restricted until on-trade channels return to full force

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2015-2020
Table 27 Retail Sales of Coffee by Category: Value 2015-2020
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 30 NBO Company Shares of Coffee: % Retail Value 2016-2020
Table 31 LBN Brand Shares of Coffee: % Retail Value 2017-2020
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
Table 33 Forecast Retail Sales of Coffee by Category: Value 2020-2025
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025

Tea in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Tea sees smaller impact from foodservice closures, as it is still an underdeveloped category

Health and wellness trends enhanced by COVID-19 spur growing interest in fruit/herbal tea

Lipton continues to top the tea list, thanks to its strong reputation and expansive portfolio

RECOVERY AND OPPORTUNITIES

Herbal/traditional/medicinal teas expected to perform well over forecast period

Private labels and economy brands set to become more popular with price sensitive consumers

Development in online channels set to continue, but remain restricted to urban areas

CATEGORY DATA

Table 36 Retail Sales of Tea by Category: Volume 2015-2020
Table 37 Retail Sales of Tea by Category: Value 2015-2020
Table 38 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 39 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 41 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 42 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 43 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

Other Hot Drinks in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Other plant-based hot drinks keeps an otherwise declining category afloat due to health and wellness trends

Other hot drinks categories see negative volume performance due to retail and foodservice restrictions

Central de Alimentos maintains strong lead with popular plant-based Incaparina brand

RECOVERY AND OPPORTUNITIES

Other plant-based hot drinks continues to see success over the forecast period

On-trade recovery slow for other hot drinks over forecast period

Online channels not set to particularly benefit other hot drinks

CATEGORY DATA

Table 46 Retail Sales of Tea by Category: Volume 2015-2020
Table 47 Retail Sales of Tea by Category: Value 2015-2020
Table 48 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 49 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 51 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 52 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 53 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 54 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 55 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Hot Drinks in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Guatemala

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Coffee in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Coffee hit hard by foodservice closures and switch from on-trade to off-trade does not compensate overall

Standard fresh coffee continues to see healthy sales, whereas coffee pods suffer due to lower consumer spending power

Leading players maintain top places thanks to wide portfolios and strong reputations

RECOVERY AND OPPORTUNITIES

Wide variety of coffee options across different price points set to help recovery over the forecast period

Off-trade sales set to remain healthy, with a gradual return to on-trade by 2023

Overall volume sales continue to be restricted until on-trade channels return to full force

CATEGORY DATA

Tea in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Tea sees smaller impact from foodservice closures, as it is still an underdeveloped category

Health and wellness trends enhanced by COVID-19 spur growing interest in fruit/herbal tea

Lipton continues to top the tea list, thanks to its strong reputation and expansive portfolio

RECOVERY AND OPPORTUNITIES

Herbal/traditional/medicinal teas expected to perform well over forecast period

Private labels and economy brands set to become more popular with price sensitive consumers

Development in online channels set to continue, but remain restricted to urban areas

CATEGORY DATA

Other Hot Drinks in Guatemala

KEY DATA FINDINGS

2020 IMPACT

Other plant-based hot drinks keeps an otherwise declining category afloat due to health and wellness trends

Other hot drinks categories see negative volume performance due to retail and foodservice restrictions

Central de Alimentos maintains strong lead with popular plant-based Incaparina brand

RECOVERY AND OPPORTUNITIES

Other plant-based hot drinks continues to see success over the forecast period

On-trade recovery slow for other hot drinks over forecast period

Online channels not set to particularly benefit other hot drinks

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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