Guatemalans remain keen consumers of hot drinks, especially coffee, which is enjoyed by consumers of all income levels in variety of different formats and price ranges. Tea has seen growth in recent years, with consumers increasingly interested in speciality teas, which is positively impacting value growth in the category.
Freeze-dried coffee products continue to expand their presence in the instant coffee category. This growth is especially driven by Nescafé’s recent launch of the Nescafé Gold line.
Nestlé Guatemala SA leads hot drinks in Guatemala in retail value terms in 2002, marginally ahead of Industria de Café SA (INCASA). Both players owe their overall positions to their strength in coffee, by far the largest of the three main categories, although Nestlé also holds a massive lead in flavoured powder drinks.
Both modern and traditional channels have grown in Guatemala, supporting growth in the hot drinks market. According to industry sources, the traditional channel with small traditional grocers grew by approximately 8% in 2021, significantly expanding its geographic reach in the country.
Foodservice bounced back from its collapse in 2020 as consumers have returned to on-trade outlets following the lifting of COVID-19 restrictions and there has been an important increase in new foodservice outlets in all formats.
Further growth is expected in hot drinks in Guatemala over the forecast period, supported by continuous organic demand. Hot drinks is driven by coffee, a highly competitive market, which will continue to be led by Nestlé as the global company invests heavily to protect its participation in the market.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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