2022 has been the start of the recovery for many businesses after several years of on/off lockdowns due to COVID-19. Throughout 2022, Australians’ attitudes towards hot drinks that developed during the lockdowns have remained strong.
Premiumisation has been a key theme for hot drinks across most categories. The trend started with local consumers wanting to replicate the café experience at home during lockdown.
The largest change in the competitive landscape within hot drinks is Unilever Group’s sale of its global tea brands to Ekaterra, including Lipton and T2. The sale is a result of the declining demand for black tea in Australia, which comprises the largest share of its tea sales.
With the reopening of stores in Australia as restrictions have eased, boutique outlets such as Nespresso have been able to sell directly to consumers without being limited to online purchases. However, the trend of purchasing hot drinks online has continued into 2022.
Among all hot drinks, coffee is the most popular through foodservice in Australia, whereas tea and other hot drinks are typically consumed at home. The lockdowns in the country have significantly reduced footfall through cafés and other establishments, and although volume sales are improving in 2022, they remain significantly lower than pre-pandemic levels.
Demand for coffee in Australia is expected to grow over the forecast period. While both foodservice and retail coffee consumption is expected to increase, the latter will remain the major growth driver.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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