Hot Drinks in Mexico

Coffee shops and foodservice indirectly drive sales of hot drinks

Over the review period, most growth in hot drinks came from drinking habits, but the increasing popularity of coffee shops also stimulated growth. This drove not only foodservice growth but also affected how Mexicans drink hot drinks at home or at the office.

Development of hot drinks products encourages purchases

Global and domestic brands developed new products and updated their traditional offerings to keep pace with the latest trends and expand shelf presence. In 2018, the hot drinks shelf became more attractive with new brands, flavours, products and packaging.

Health concerns drive value

Health and nutrition concerns, encouraged by numerous public and private campaigns against the obesity epidemic in the country, significantly shaped consumer perception of food and beverages. On the other hand, information about the properties of hot drinks circulated across different media, such as content of antioxidants and the effects on health or benefits of specific teas.

New brands enter the fray

In 2018, the leading brands tended to have a long-standing presence in the country. In addition to good positioning, they had well-developed distribution networks that facilitated wide availability across the country.

Convenience and wellbeing drive new product developments

New product developments over the review period were mostly intended to offer more convenience to consumers by saving them preparation time or enabling on-the-go consumption. Health and wellness trends also encouraged new product development, as companies responded to consumers’ concerns by adding more value to products via better quality ingredients.

Further growth anticipated

Over the forecast period, hot drinks is projected to post similar retail volume and current retail value growth compared to the review period. Growth is expected to be driven by the boost coffee shops and restaurants give to retail and foodservice consumption, and by more sophisticated product offerings.

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